We see ourselves as pilots in the complex world of digital marketing. We make digital visibility easy for medium-sized companies. Vibrant, bespoke products and honest advice are at the heart of our work and belief. Every project is unique - and it is treated as such.

I am passionate about improving the (digital) product experience for the user and possess a very customer-centric marketing attitude that allows me to gain a deep understanding of what our customers care about. Based on these insights and all data available I develop and optimize marketing strategies for our internal products. As of 2019, I am also developing a dedicated digital agency as a new business venture within the Nordkurier Media Group. This agency provides marketing strategy and the full set of online marketing channels to regional and national customers. I am at the center of all our digital projects, acting as the primary liaison between the client and various internal and external teams while maintaining schedules, budgets, priorities, and resources; as well as defining and establishing processes to bring structure to a previously unstructured field.

I am helping my clients with all issues regarding their digital projects and digital transformation. I advise my customers and provide solutions for the entire e-commerce process, from acquiring customers via online marketing, converting them through frictionless purchase experiences and retaining and growing customer revenue. I help clients to drive conversion, build and optimize checkouts, apply and improve processes and platforms. I develop marketing strategies tailored to the customer's sales and growth targets, define and optimize sales funnels. I also manage projects for my clients and coordinate all parties involved. When called for my areas of expertise also include Digital Marketing, Digital Innovation, and Social Media Strategy.My entrepreneurial hands-on mindset combined with well-rounded marketing and leadership experience guarantees the best possible results for each client. https://www.anne-michel.com

Since the rebranding from Direct Line to Verti, we are working to establish the new brand on the German market - positioning it as digital car insurance.I collaborate closely with the branding team in order to build the Verti brand and its marketing strategy and make sure to generate online visibility and brand awareness. I oversee conversion optimization, A/n testing, UX, SEO, content marketing and liaise closely with my performance marketing colleagues to make sure all SEA, Social Paid and affiliate campaigns generate the best possible outcome. I also mentor team members to hone their skills to the next level.

As Team Lead Digital Marketing at Direct Line, I plan and oversee all digital tasks and work with a number of colleagues to plot Direct Line's route to digitalization. My team handles all conversion optimization, A/n testing, and usability tasks, as well as the general development of the tariff calculator. We also planned and carried out all tasks relating to the website and its applications for the rebranding from Direct Line to Verti. This included a successful relaunch of the website on a new technology platform with a new brand within 9 months.

Direct Line is an insurance company which generates most of its business through direct communication with the customer either by phone or internet. My main focus lies with continuous conversion and usability optimization, development and improvement of both the website and the order flow and general website maintenance and updating. By thoroughly analyzing customer demands and adapting the learnings to online campaigns I help to integrate offline campaigns and the online channel. I also develop the SEO strategy and manage various agencies.

Worldticketshop is a private ticket platform where tickets can be bought and sold. Worldticketshop is one of the top players in the European secondary ticket market. Managing of all marketing activities, including SEO, SEA as well as input for developing the website further. Also managing a team of multi-lingual online-marketeers.

Budgetticket is a reseller in the secondary ticket market often providing tickets for sold-out and other highly sought after events. I oversee all European marketing activities for both brands: Onlineticketshop and Budgetticket. Activities include SEO, SEA, email marketing, social media, and others.

Supervision of all German-speaking countries regarding marketing activities & sales, supervision of the German-speaking call center regarding their sales targets, rotas & general enquiries, maintaining & developing of websites, negotiation with customers & agents, managing the set up of a new field of operations in Switzerland, member of the company’s senior management team

Supervision of key accounts, general assistance to the CEOs, preparation of presentations & trade fairs, representation of the company on trade fairs, general administrative support, being in charge of all personnel related & all book-keeping issues, also in charge of various logistic processes, training supervisor for the apprentice.

Creation and adaptation of marketing documents & product sheets, maintenance & translation of technical and commercial documents, support within the product development process, creation of press releases & their distribution to relevant journalists, customer service, general assistance to the product managers

Coordination of bi-lingual customer service for an international customer base, development and optimization of the site with emphasis on customer usability, coordination of the translation for the re-launch of the site, motivation and coordination of the team members involved, being in charge of the team on the race-course for the road shows and treatment of VIP guests, assistance to the security and affiliate team

Being in charge of 12 Agents, regarding their performance and organisation, also being responsible for staff training specifically when there were special offers, responsible for the weekly newsletter both for the content and distribution, preparation of statistics and communication between management and customer service