Oversee the agency's team of Account Executives, Art Directors, and Content Specialists in the management of day-to-day client relationships, account planning, and creative development. Serve as Division Leader for Advertising and Creative, integral in agency operations and business development.- Led Louisiana's River Parishes Tourist Commission in driving 57% increase in visitation and hotel tax revenues for FY20 compared to FY19, despite pandemic.- Led reputation management efforts for Sodexo USA, ranked among the top three largest Food Service and Facilities Management companies, with $22B in annual revenue. Built proactive and reactive digital and PR strategies to build positive sentiment among key accounts and industries within the U.S.- Led Corporate brand reputation efforts for Ruth's Hospitality Group, Inc. and provided incidents management strategies and support for 150 Ruth's Chris Steak House locations worldwide.- Developed Louisiana Department of Health, Bring Back Louisiana COVID-19 recovery television campaign.- Guided ASI Federal Credit Union through repositioning, renaming, and rebranding to OnPath Federal Credit Union.- Spearheaded messaging and crisis management efforts for Hard Rock International surrounding the Hard Rock Hotel collapse.- Guided Saint Xavier University in development of refined brand positioning and launched fully integrated brand advertising campaign.- Led repositioning, renaming and rebranding of Louisiana Travel Association.- Oversaw development and execution of Touro Hospital's brand campaign.

Oversee the Advertising division's team of Account Executives in the management of day-to-day client relationships, and account planning. Serve as Advertising Division Leader, integral in agency operations and business development.

Branding and marketing consultant for NOLA DMC, Redheaded Brewery and Randall's Beer.

Promoted to manage prestigious national accounts for this leading, full-service advertising and marketing agency in the Gulf South region. Planned and executed fully integrated and award-winning marketing strategies by capitalizing on market research and industry trends. - Owned relationship with The National WWII Museum, earning ranking as #1 Attraction in New Orleans, and achieving TripAdvisor rankings of #4 museum in the United States and #11 museum in the world. - Led Agency of Record relationship for Parks & Resorts division of Delaware North Companies, ranking among Forbes’ list of America’s Largest Private Companies with $3.2B in revenue. - Cultivated the Agency of Record relationship for Reily Foods Company, developing and implementing strategic marketing plans for Luzianne Tea, Luzianne Coffee, and French Market Coffee. - Spearheaded launch of new brand voice, website and sales collateral for NOLA Brewing, establishing it as the premier local “Beer from Here.”

Promoted to collaborate with clients, research partners and third-party agencies to uncover ethnographic and consumer insights to develop local, regional and national marketing campaigns. - Managed Corporate marketing efforts for Sonesta International Hotels, developing brand positioning, logo redesign and brand standards for 13+ national and international properties. - Account lead for Royal Sonesta Hotel New Orleans, Royal Sonesta Hotel Boston and Sonesta Beach Resort Bermuda, guiding clients through media planning and creative development.

Facilitated clients in the development and implementation of marketing plans, leading to successful advertising programs achieving desired outcomes. - Led Corporate, Marketing, Safety and Economic Development campaigns for Mississippi Power. - Guided Mary Bird Perkins Cancer Center through development of strategic awareness building campaigns. - Coordinated strategic advertising and sampling programs for Dr. Tichenor’s and Elmer Candy Corporation.

- Engaged in customer service and sales support to represent manufacturers such as Panasonic, RCA, and General Electric in TX, AR, OK and LA. - Implemented manufacturers’ marketing plans to reach target dealers in Southeast region.