Anne Stephenson Email & Phone Number

Mississauga, ON, CA

Mississauga, Ontario, CA

As part of the Savanta acquisition of Explorer Research I am responsible for the Marketing and New Business Development at Explorer.

Mississauga, Ontario, CA

Explorer was started over 20 years ago by a team of ex-CPG marketers. Explorer has now grown into a leader in the shopper insight field and we advise the world's leading brands. In my current role at Explorer Research I am focused on business development and marketing. I am a frequent speaker at industry events and have authored many thought leadership.

After leaving the corporate world I ventured out on my own. These were also the years I started having kids. Being able to have a flexible work schedule with young kids was convenient during this time. I also did some really cool work focusing on strategic services including research and innovation planning. I was able to transition into the research field.

Chicago, US

I might be dating myself but in this role I worked with a team to launch the Kraft website along with other service offerings. Can you believe we had to fight for approval on that one! The main purpose of this role was to create a stronger Kraft brand with services and to leverage the power of the Kraft Kitchens. This was the companies first foray into.

Chicago, US

In this role, I managed a 10 person team of marketers and had a cross functional team including finance, operations and sales/category management. This was a great experience to learn how to manage a team focused against many different consumer target markets. In the cereal business we had to wear multiple hats since the brands in the portfolio spanned.

Chicago, US

My time working on Nabob was one of my career highlights. Away from home coffee was taking off, Starbucks was expanding and Nabob was a premium retail brand. So we knew we needed to break the rules for a traditional retail brand. We launched the brand into Foodservice, vending and built Nabob cafes ( the first retail brand to do this ). This involved.

Chicago, US

In this role I managed all of the advertising and sponsorship budget for all Kraft Brands and worked with 3 different agencies. At this time, Kraft was creating an umbrella brand strategy to build the Kraft brand. I also led media planning for all of the Kraft brands. This was a great experience to work in a role that spanned across all divisions of the.

Chicago, US

I loved working on this brand and I think my passion helped deliver amazing business results for this brand. We had 3 years of 15% growth which for a mature packaged goods brand was a great accomplishment. Alot of this was driven by great advertising, I launched the "Heaven" campaign which became the first global advertising campaign for Kraft Foods. The.

Chicago, US

This was a short stint on the Cheez Whiz business, the main focus while I was on this brand was defending against a new category competitor which consisted of tactical consumer and trade programs.

Chicago, US

This brand was a very trade spending focused assignment and we implemented a different trade strategy that focused on more preemptive spending to drive volume versus competitive matching which was the previous trade strategy.

Worked in the Canadian division of Pet Inc (Primo Foods) on the Old El Paso brand. This was a great place to start my career because Mexican Food was growing and I launched six new products as well as recommended account specific marketing and promotions which drove significant brand increases +20%. I guess it was my first foray into shopper marketing! I.

I am so glad I took this opportunity after finishing University to go travel around Europe. I visited 10 countries and packed in a lifetime of travel. I met people that I am still in touch with today and I still vividly remember the countries I visited. I had experiences like chipping off a piece of the Berlin wall and seeing countries like Prague in a.

Bachelor Of Commerce, Marketing

Education record