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My unique skills as a marketer, combined with my proven sales ability, will increase your marketing effectiveness; delivering your company a better bottom line. As a strong leader with exceptional motivational abilities, I have brought together multi dimensional teams that develop innovative, value based solutions. Why do I love Marketing?It's full of profound insights and surprises.It forces me to look outside of my own opinions and beliefs.It makes me use both the left and right sides of my brain on a daily basis.Besides, it's way more fun than accounting!Below are just a few of the highlights from my role as Director of marketing at MedExpress Urgent Care and throughout my unique career with Highmark BCBS, UPMC Health Plan, Anthem BCBS VA and Pfizer UK: Marketing segmentation: Developed and deployed consumer and wholesale segmentation marketing strategies that increased engagement, brand loyalty and profitability. Strategic partnerships: Collaborated with Fortune 500 clients to define, develop, and deploy corporate health and wellness strategies. Achieved or exceeded sales targets throughout entire sales career. Corporate Branding: Managed a platform-wide, rebranding plan for external site and corporate logo.Strategic marketing plans: Orchestrated integrated marketing plans for over 30 new locations, including entry into 2 new states.Inspirational leader: Managed and motivated sales and marketing teams to record breaking years. Increased patient volume over 25% and increased e-enrollment to over 1 million members. Specialties: I have over 20 years experience in the commercial health insurance industry, international pharmaceutical sales and Urgent Care Marketing executive leadership.
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Senior ManagerCvs HealthPittsburgh, Pa, Us -
Senior ManagerCvs Health Jun 2024 - PresentPittsburgh, Pennsylvania, United States -
Senior Business Consultant, Activehealth ManagementActivehealth Apr 2021 - Jun 2024Responsible for ensuring the success of ActiveHealth products and programs across all CVS reseller Channels. -
Strategic Account Executive-AnthemCvs Health Aug 2019 - Apr 2021Pittsburgh, PennsylvaniaServing as the liaison leader supporting Anthem and their clients to grow our business through support of new business, renewals and up-selling of existing clients.
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Specialty Market Development Senior AdvisorCvs Health Sep 2016 - Aug 2019Pittsburgh, PennsylvaniaResponsible for the development of pull through strategies across the enterprise sales team and operational entities.
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Strategic Account ExecutiveCvs Health Aug 2013 - Aug 2016Greater Pittsburgh AreaMatching client priorities with CVS Caremark capabilities and objectively analyzing and evaluating customized solutions.Accountable for the maintenance, growth and increased profitability of a national hospital coalition through account management team. Responsible for $150,000,000 book of business.Direct strategic, customer specific initiatives involving cross functional teams to deliver value added services.Deliver superior customer service y developing and maintaining strong… Show more Matching client priorities with CVS Caremark capabilities and objectively analyzing and evaluating customized solutions.Accountable for the maintenance, growth and increased profitability of a national hospital coalition through account management team. Responsible for $150,000,000 book of business.Direct strategic, customer specific initiatives involving cross functional teams to deliver value added services.Deliver superior customer service y developing and maintaining strong interdepartmental relationships. Show less
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Director, MarketingMedexpress Nov 2011 - Apr 2013Morgantown WvI am responsible for building the MedExpress brand through each customer touch point. I lead the marketing team and am instrumental in delivering company objectives via the development and execution of thoughtful marketing strategies and tactics. I work directly with the CMO to identify specific and measurable marketing goals and objectives, prioritize initiatives and allocate marketing resources accordingly. With an eye towards continuous improvement, I lead the marketing team in evolving… Show more I am responsible for building the MedExpress brand through each customer touch point. I lead the marketing team and am instrumental in delivering company objectives via the development and execution of thoughtful marketing strategies and tactics. I work directly with the CMO to identify specific and measurable marketing goals and objectives, prioritize initiatives and allocate marketing resources accordingly. With an eye towards continuous improvement, I lead the marketing team in evolving the processes and approaches for new center launches with the goal to decrease the time needed to break even.I optimize the strategic marketing planning cycle including in depth analysis, planning, impementation and monitoring. Show less -
Director, Group Retail MarketingHighmark Blue Cross Blue Shield Sep 2005 - Nov 2011Greater Pittsburgh AreaHaving created performance-driven culture that ensures accountability and personal responsibility, lead, develop, coach, and motivate 38-member teams-in product management, marketing communications, sales enablement, and consumer engagement-to accomplish key corporate business objectives; lead department to record fiscal year.Oversee $3M operating budget; develop annual budgets for sales/marketing strategies.Lead and manage key marketing strategies across several business units; ensure… Show more Having created performance-driven culture that ensures accountability and personal responsibility, lead, develop, coach, and motivate 38-member teams-in product management, marketing communications, sales enablement, and consumer engagement-to accomplish key corporate business objectives; lead department to record fiscal year.Oversee $3M operating budget; develop annual budgets for sales/marketing strategies.Lead and manage key marketing strategies across several business units; ensure that strategies include market segmentation definition, competitive analysis, as well as channel strategy and key account penetration plans.Supervise and lead creative team in developing and executing integrated marketing programs, including marketing analysis, tactical marketing programs, and lead generation. Formulate divisional business plans designed to capture new/changing markets.Teamed with Human resources to design and deploy sales force training program. Show less
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Account ExecutiveUpmc Healthplan Jul 2004 - Sep 2005Collaborated with client team to define corporate strategy based on business goals and strategic initiatives; developed creative and profitable solutions for clients.
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Account ExecutiveAnthem Bcbs Virginia Dec 2002 - Jun 2004Managed existing business relationships and assured continued sales. achieved all annual targets.
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Primary Care RepresentativePfizer Apr 2001 - Oct 2003Primary care representative in East Anglia UK. selling Celebrex, Cardura and Viagra -
Account ManangerAnthem Sep 1990 - Oct 2000HMO Sales representativeLarge Group Account Service ManagerSmall group retention representativeSmall group new sales
Anne Childers Skills
Anne Childers Education Details
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The Pennsylvania State UniversityMarketing -
Upper Saint Clair HsHigh School Diploma
Frequently Asked Questions about Anne Childers
What company does Anne Childers work for?
Anne Childers works for Cvs Health
What is Anne Childers's role at the current company?
Anne Childers's current role is Senior Manager.
What is Anne Childers's email address?
Anne Childers's email address is an****@****lth.com
What schools did Anne Childers attend?
Anne Childers attended The Pennsylvania State University, Upper Saint Clair Hs.
What skills is Anne Childers known for?
Anne Childers has skills like Leadership, Product Marketing, Direct Marketing, Marketing Management, Team Building, Salesforce.com, Executive Management, Insurance, Account Management, Sales, Client Segmentation, Customer Retention.
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