Anne Norman Email and Phone Number
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“Either you’re the creator or you’re the audience. Either you’re waiting your turn or you’re taking it.” - Seth GodinI’ve had the great pleasure of contributing to the growth of three of Wisconsin’s most iconic brands: Culver’s, American Family Insurance, and now, UW Credit Union. The great thing about these purpose-driven organizations is they share my core values: putting people first, believing in a better tomorrow, investing in community, and doing the right thing even when it’s the hard thing. I’m a strategic marketer who is passionate about building strong brands and leveraging them for good. I’m a creative business leader with the backing of an MBA from the Wisconsin School of business. And I’m a certified life coach with a leadership philosophy that honors people as the creative, capable experts they are. I thrive on opportunities to make something that matters. And I’m proud these: fresh branding and a new way of storytelling at UW Credit Union, DreamBank and the Dream Fearlessly campaign at American Family Insurance, and the love for Culver’s ButterBurgers and Frozen Custard that extends beyond the bounds of the Midwest. Finding people and brands with big dreams and co-creating big, bold visionary plans to pursue them is my purpose. I share Seth Godin’s belief that we all have the opportunity to contribute, to lead and to live our lives fully. I’d love to connect if you share this belief, too.
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Evp, Chief Marketing And Product Strategy OfficerUw Credit UnionMadison, Wi, Us -
Evp, Chief Marketing & Product Strategy OfficerUw Credit Union Oct 2023 - PresentMadison, Wisconsin, UsAt the intersection of a member-owned financial cooperative and the unlimited potential created in University of Wisconsin schools is UW Credit Union. We are a $5B financial institution serving over 350,000 members across Wisconsin and wherever our mobile app takes you. I lead a team of smart, passionate marketers using brand management, data insights & analytics, advertising, digital marketing, PR, corporate communications and community giving to drive growth and build this great brand.
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Svp, Chief Marketing & Product Strategy OfficerUw Credit Union Jan 2021 - Sep 2023Madison, Wisconsin, Us
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Svp, CmoUw Credit Union Jan 2018 - Dec 2020Madison, Wisconsin, Us
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Member Board Of DirectorsDais (Domestic Abuse Intervention Services) Jan 2023 - PresentMadison , Wi , Us -
Board MemberPres House Aug 2015 - Jun 2022Madison, Wi, UsPres House is an important organization in the heart of the UW campus that provides spiritual, intellectual and emotional growth opportunities for students. As a board member I guide the strategic direction of the organization, help maximize our impact and consult on our new marketing efforts to drive financial stability through our purposeful student housing. I love this role because it keeps me closely connected to UW culture and students. -
Enterprise Brand Strategy DirectorAmerican Family Insurance Jun 2017 - Jan 2018Madison, Wi, UsIn the challenging insurance landscape, brands are a consumer's short-cut to purchase decisions and the product is actually the experience itself. I lead a team of enterprise brand strategists to unlock the power of the American Family Insurance brand across our enterprise of companies to drive growth, retention and brand advocacy. We manage equities, guide strategy and monitor & adjust our approach to keep pace with ever-evolving expectations of consumers. -
Brand, Creative & Content ManagerAmerican Family Insurance Dec 2014 - May 2017Madison, Wi, UsIn this role I have the great honor leading a team of professional consumer marketers, designers, and strategists as we challenge the entire insurance category. We conceive of breakthrough consumer marketing programs and execute flawless, inspired creative and content that changes the way people think about insurance. We take a holistic approach to consumer, brand, and experience strategy and champion the American Family Insurance brand in everything we do. It's a robust, busy team that is responsible for brand development and management, campaign development and creative execution, and content strategy.
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Brand Strategy ManagerAmerican Family Insurance Apr 2014 - Dec 2014Madison, Wi, UsI lead a team of brand strategists who dream, design and architect experiences for our products, services and environments. We reshape business opportunities into unique category-challenging propositions that drive growth. Our dream? To transform American Family Insurance into a lifestyle brand so we can better engage, acquire, and retain consumers. As the steward of our brand, I work strategically, creatively, and collaboratively with our consumer advertising team as thought partners to: - Offer insight into how consumers experience a brand through a holistic approach to consumer, brand, and experience strategy- Leverage insights and innovative thinking into inspired creative briefs - Bring new thinking into the consumer advertising integration process and inspire cross-functional teams- Translate desired brand perceptions to help our teams develop the on-target experiences that deliver value- Actively champion ideas through the creative development and production process
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Brand StrategistAmerican Family Insurance Jun 2011 - Apr 2014Madison, Wi, UsI co-created DreamBank, the industry’s first flagship concept store. DreamBank is an immersive, always-on brand experience that displays the very best of the AmFam brand. I define the ways we bring the brand to life - whether through events, exhibits, activities, or other brick-and-mortar ways. I also represent DreamBank to our local community: I maintain a strong network of area resources, life coaches, and inspiring leaders, and I’m always looking to add more. As the steward of this cutting-edge part of our brand, my responsibilities in our larger marketing strategy include:- Translating in-store experiences to portable and implementable insights for marketers, sales strategists, and agents- Curating and authoring proprietary content and integrating it into broader marketing programs- Connecting consumer trends, positive psychology research, and insurance opportunities to find the leading edge in brand experienceOn any given day, I’m developing strategies for broadening the DreamBank voice across our corporate marketing footprint, conferring with other AmFam marketers to translate our brand assets to in-person format, collaborating with civic leaders to find opportunities for bringing their talents and wisdom to dreamers through the DreamBank space, and managing our rich events calendar, making sure that we’re continually pushing ourselves to find and inspire new dreamers to pursue their goals.
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Brand ManagerCulver Franchising System, Inc. May 2006 - Jun 2011Prairie Du Sac, Wi, UsMy contribution to Culver’s success came through its brand; I was responsible for our corporate brand identity and how that was expressed among our franchisees. This role put me at the head of several prominent components:- Annual marketing planning, including advertising, budgeting, promotions, and interactive programs- Strategic growth of menu products and sales- Product testing strategy, based on consumer trends and insightsMy success as the steward of the Culver’s brand was largely due to my origins in their product management area: understanding the product was key to determining how to represent it to consumers. In addition to responsibilities in digital marketing, product development, and advertising planning, I was responsible for health and growth of the desserts category. If you were part of the 42% rise in Concrete Mixer sales during this time, I believe we’ve already met. -
Marketing ManagerCountry Kitchen International 2004 - 2006At Country Kitchen, I grew into a marketing role that sparked my passion for brand communications. Much of this came through key experiences like management of the menu program, ownership of our internal and external web presence, and ultimately oversight of marketing efforts for 28 corporate-owned restaurants.
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InternFunnel Inc. 2002 - 2003GbDuring my internship with Funnel, I got to work with an inspiring group of passionate professionals: the Wisconsin Film Festival. My responsibilities included coordination of their media relations and promotional events for the 2003 edition, as well as PR work for local retailers. -
InternTor Books 2001 - 2001Brooklyn, New York, UsMy time at Tor was focused on the nuts-and-bolts of bringing amazing stories to the masses. A typical day carried mountains of manuscripts to review, but the occasional diamond in the rough made it all worthwhile.
Anne Norman Skills
Anne Norman Education Details
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University Of Wisconsin-MadisonStrategic Leadership -
University Of Wisconsin-MadisonProfessional Certified Coach
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University Of Wisconsin-MadisonEnglish With A Creative Writing Emphasis & Journalism (Mass Comm Track)
Frequently Asked Questions about Anne Norman
What company does Anne Norman work for?
Anne Norman works for Uw Credit Union
What is Anne Norman's role at the current company?
Anne Norman's current role is EVP, Chief Marketing and Product Strategy Officer.
What is Anne Norman's email address?
Anne Norman's email address is an****@****mni.com
What is Anne Norman's direct phone number?
Anne Norman's direct phone number is +160822*****
What schools did Anne Norman attend?
Anne Norman attended University Of Wisconsin-Madison, University Of Wisconsin-Madison, University Of Wisconsin-Madison.
What skills is Anne Norman known for?
Anne Norman has skills like Marketing, Marketing Strategy, Integrated Marketing, Advertising, Social Media Marketing, Leadership, Marketing Communications, Digital Marketing, Brand Development, Media Relations, Social Media, Event Planning.
Who are Anne Norman's colleagues?
Anne Norman's colleagues are Heydy Gregorich, Diego Fernando Sierra Walteros, Bianca Cruz, Patrick Johnson, Megan Pea, Carley Reid, Alvaro Diaz.
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