Responsible to manage and grow sales of personal care supplies, private label retail & amenity programs to the spa and hospitality industry across 3 territories.

Manage all Sales and Marketing activities for Inara® an organic body care brand sold online www.inaraorganic.com, Spas and Boutiques nationwideMajor responsibilities: Secure wholesale accounts in the Spa and Gift channels of distribution Manage outside sales reps Work directly with Marketing department to create consumer campaigns through product displays, sales collateral, consumer advertising and special events Responsible for directing PR team to develop consumer focused media campaigns Manage and execute industry tradeshows and eventsContinue to market and grow the brand into the Spa and Wellness Distribution Channels.

•Consulted on sales and marketing strategies to launch Healing Rhythms, a software based biofeedback program into the Spa Channel for national distribution •Planned and executed tradeshows in Spa industry•Executed off site training seminars, education events and activities to expand brand awareness •Consulted and assisted with product placement into key Spa partners across the US

•Responsible for launching Inara© one of the first 100% organic body care product brands •Primary focus - build brand message, sales and marketing programs for sales team – resulting in new accounts nationwide including Nordstrom, Sundance Catalog, Van Maur Dept. stores and other national shops and spas•Major duties included: Team projects with internal marketing department which included new product development, package design and sales collateral materials Managed off site advertising and public relation agencies to continually maintain the brand message Participated in building website for Inara brand Managed and executed numerous tradeshows and special events building the brand awareness in the Spa and Gift industry

•Responsibilities included coordinating marketing events for new brand launches for proprietary nutritional products Tonalin, Absorbitol and CLA One•Planned and coordinated all company trade shows both nationally and internationally •Executed special events locally and nationally, secured speaking engagements and organized all off site brand related activities •Sales team support with brand marketing, merchandising major accounts and assisted operations department when necessary