Anne O'Malley Email & Phone Number

Greater New York City Area

Responsible for generating the organization's largest revenue source via multi-channel fundraising campaigns (email, digital advertising, social media, mobile, direct mail, on-air pledge drives).• Applied for-profit marketing experience and CRM expertise to grow membership revenue from $21M to $36M.• Increased sustaining members committed to automatic monthly donations from 67K to 114K and reduced sustainer attrition by one-third, thereby growing monthly recurring revenue from $850K to $1.6M.• Led major cross-functional initiative that grew digital podcast membership revenue by $1.2M (+66%) in one year, beating an ambitious goal by nearly $300K.• Oversaw $200K Kickstarter campaign to relaunch Gothamist and set record as the most successfully funded U.S. journalism Kickstarter campaign in history.• Promoted from Vice President in 2018.

Greater New York City Area

Established brand strategy and go-to-market plan for next generation digital education platform:• Hired and supervised brand identity agency to create brand positioning, name, and logo.• Developed brand handbook and messaging toolkit to ensure consistency across all channels.• Evaluated multiple scenarios to assess viability of potential marketing channels.• Launched marketing microsite, email communications stream, and in-store merchandising, including signage and collateral.• Planned and executed SEM campaign; analyzed results to optimize performance.

Greater New York City Area

Led multi-channel marketing initiatives to recruit new teachers to participate in Scholastic Book Clubs:• Increased teacher participation in Book Clubs with cross-channel marketing promotion linked to Book Fairs, leveraging growth of Book Fairs to boost Club sales.• Overcame barriers to purchase by expanding parents' online access to Book Clubs. Led cross-functional eCommerce task force and partnered with IT to upgrade website.• Tested new creative, segmentation, and promotions to optimize results.• Identified new customer relationship management and loyalty strategies to respond to changing market dynamics.

Greater New York City Area

Led team of 10 in NOOK acquisition and channel marketing. Drove promotions, merchandising, and web advertising. Supported 700+ B&N stores and third-party distributors with training, sales strategy, and creative. Took on NOOK marketing and social media management roles in addition to existing Gift / Credit Card leadership.NOOK MARKETING• Helped steer NOOK to 27% share of US eBook market within 18 months of launch.• Propelled NOOK apps to top 10 ranking in App Store. Optimized acquisition cost based on customer lifetime value and timed media spend to maintain apps in top 10 during key holiday season.• Drove eBook adoption through integrated promotions across retail / web / mobile platforms, and dynamically adjusted promotional strategies based on social media reaction.• Rolled out Best Buy launch of NOOK devices and B&N gift cards in >1000 stores. SOCIAL MEDIA • Generated significant sales through B&N’s social media engagement program, with titles regularly reaching the B&N Top 100 bestseller list after being featured in B&N/NOOK social media.• Systemized social media monitoring and reporting, including off-hours coverage by customer service staff. Identified service issues and funneled product enhancement suggestions to engineers.GIFT CARDS• P&L responsibility for B&N gift cards, one of the largest and most well-respected gift card programs in the retail industry. Drove product development, sales, and marketing across B&N retail stores, BN.com, third-party distributors, and corporate sales channels. Grew gift card sales from $290M to $450M.CREDIT CARDS• Launched and managed Barnes & Noble MasterCard program, creating significant revenue stream for Company while offering compelling customer value proposition. Delivered $5M in annual profits and acquired 100,000 cardholders.

Greater New York City Area

Held acquisition marketing, strategy, and new product development roles in the consumer, small business, and merchant services divisions. Two-year stints included:• Director, Strategy Development• Director, eCommerce Marketing and Strategy• Director, New Business Development• Director, Account Expansion• Senior Manager, New Product Development• Marketing Manager, Prospect Acquisition

Washington D.C. Metro Area

Provided analytical support on consulting engagements related to tourism, human services, manufacturing efficiency, education, and environmental issues.

Ba, English And Economics

Mba, Marketing