Anne Lima, Mba Email & Phone Number

London, England, Gb

➢ Client: David Yurman and SC Johnson - D2C eCommerce Sales and Brand Awareness• Develop and execute quarterly media plans and forecasts for search and social programs leading to a 40% increase in ROAS.• Spearhead comprehensive new customer acquisition strategies while optimizing sales revenue and maintaining efficiencies.• Lead multinational marketing teams across UK, Canada, France, Mexico, and Colombia, ensuring consistent strategy execution, seamless launch readiness, and data-driven performance analysis.• Partner with McKinsey top-tier consultants to leverage A/B testing and experimentation for in-depth market analysis.• Deliver impactful presentations to client executives, effectively communicating campaign results, actionable business insights, and strategic recommendations.• Possess a deep understanding of full-funnel marketing campaigns, with the ability to analyze and explain how upper- and mid-funnel tactics contribute to and improve lower-funnel performance.• Collaborate closely with Ad Ops and Analytics teams to streamline implementation of measurement infrastructure.• Contribute to new business proposals and pitches across all marketing channels.• Travel internationally (10%) to meet with high-profile clients, discussing marketing goals and presenting performance results.• Leverage talent development processes to provide accurate, objective, and constructive performance evaluations for associates and managers.

London, England, Gb

➢ Client: AbbVie - eCommerce and Brand Awareness• Developed data-driven paid search and social media strategies tailored to AbbVie pharmaceutical marketing goals, enhancing campaign effectiveness and ROI.• Managed the US marketing team by coaching managers and associates in creating high-performing media campaigns for search and social platforms, ensuring adherence to healthcare advertising regulations and compliance standards for AbbVie.• Meticulously managed a multi-million dollar budget for pharmaceutical campaigns, optimizing spending across partners and publishers to ensure complete budget utilization and effective reallocation.• Presented innovative, evidence-based recommendations that delivered significant business growth, often exceeding client expectations and achieving transformative results in the healthcare sector.• Championed operational efficiency by developing and documenting best practices, and streamlining processes within the team to adhere to regulatory standards in the pharmaceutical industry.Mentored five direct reports to achieve career advancement, successfully transitioning them into higher responsibility management roles within the healthcare marketing sector.

Paris, Ile-De-France, Fr

➢ Client: L'Oréal USA - Brand awareness: L’Oréal Paris, Maybelline, Garnier, Essie, Pureology and Redken - eCommerce: Pureology• Spearheaded the design, development, and implementation of Paid Search, SEO, and Social Media campaigns for L'Oréal USA, driving brand awareness and sales growth.• Managed multi-million dollar budgets for L'Oréal USA brands across product categories and publishers, ensuring optimal pacing and budget utilization.• Leveraged financial data analysis to develop data-driven investment forecasts for the year, maximizing campaign ROI.• Oversaw all L'Oréal USA accounts across Google Ads, YouTube, Pinterest, Criteo, and Bing, guaranteeing achievement of program goals and objectives.• Implemented a comprehensive campaign management strategy encompassing keyword expansion, metadata creation, ad copy testing, and budget & bid optimization across all platforms.• Delivered impactful presentations to L'Oréal's executive leadership, effectively communicating performance results, actionable business insights, and strategic recommendations.• Gleaned valuable insights through weekly and monthly performance analysis across platforms (Google Ads, YouTube, Pinterest, Criteo, and Bing), identifying key growth opportunities.• Empowered coordinators by providing coaching on campaign optimization tactics, leading to increased traffic and improved KPIs.• Maintained a competitive edge by staying current on the latest technologies, best practices, industry trends, and competitor performance in paid and organic search landscapes.

Boston, Massachusetts, Us

Clients: Delta® Air Lines and Delta® LAM US Hispanic - eCommerce and Brand Awareness• Safeguarded Delta's brand by meticulously managing a multi-million dollar advertising budget, ensuring daily pacing across all partners for optimal utilization and strategic reallocation.• Championed brand protection by proactively managing trademark infringements against Delta® across Google, Bing, and Yahoo for retail and eCommerce platforms.• Delivered impactful insights by presenting performance results, actionable business insights, and strategic recommendations to Delta's executive leadership.• Developed and executed high-performing SEM strategies for Delta, including keyword expansion, ad copy testing, and strategic bid adjustments across search engines (Google, Bing, and Yahoo) and display partners (Kayak, Intent, and Criteo).• Expanded Delta's reach by creating and executing targeted Spanish campaigns for the Delta LAM US Hispanic account, effectively connecting with Spanish speakers within the U.S.• Uncovered hidden opportunities through data mining and in-depth weekly and monthly reporting, identifying key growth opportunities across all campaign tactics.• Ensured campaign effectiveness by performing regular audits, data quality checks, and daily tracking within the Kenshoo bid management platform.• Stayed at the forefront by attending industry conferences and actively contributing to the launch, management, and reporting of new engine betas and tests.

Boston, Massachusetts, Us

➢ Clients: Delta® Air Lines - eCommerce and Brand Awareness• Developed and executed data-driven paid search and display campaigns across multiple vendors, aligning them with client's yearly goals and maximizing campaign performance.• Leveraged data analysis to conduct in-depth weekly and monthly reporting, identifying key growth opportunities and optimizing campaign tactics for continual improvement.• Maintained campaign effectiveness through regular audits, data quality checks, and daily tracking within the Kenshoo bid management platform.• Championed innovation by actively assisting in the launch, management, and reporting of new engine betas and tests, including Google Expanded Text Ads, Yahoo and Bing Expanded Text Ads, and Enhanced Sitelinks.

New York, New York, Us

Summer 14’ Internship • Produced tech packs with detailed specifications, fabrications, and technical drawings from designer’s sketch • Analyzed and approved lab dips, strike offs, fabric, and trim qualities • Worked with cross-functional teams to execute product development plan• Presented to the CEO of PVH a final Marketing project

Master Of Business Administration - Mba, Business Administration And Management, General

Master Of Business Administration - Mba

Bachelor'S Degree, Advertising, Marketing, And Media Communications