Managed budget, reporting, and external video production partners for Cloud + Enterprise global customer case studies.

Managed the planning, creative execution, and internal promotion of Microsoft Surface commercial customer case studies featured on Microsoft Customer Stories global website. Evaluated case study opportunities, conducted customer interviews, managed external production teams, and liaised across extended stakeholder teams.

Managed creative development, publication, and social amplification of Microsoft US customer case studies featured on Microsoft Customer Stories global website. Conducted customer interviews, managed external creative production resources, and collaborated across internal sales, legal, and publishing operations teams.

Developed the comprehensive International Export Strategic Plan (in French) submission to the Government of Québec Ministry of Economy and Innovation. Conducted market analysis for targeted cities/regions in the U.S. and France. Assessed competitive risks and opportunities. Organized individual and focus group interviews at specialty bike shops in the U.S. and France. Prepared financial forecast.

Completed advanced academic program in intensive study of French business protocols, practices, communications, and leadership. Collaborative research with the University of Wisconsin-Madison Department of French and Italian, the School of Business, and the Center for Interdisciplinary French Studies. (G.P.A. 4.0)

Managed preparation and submission of approved (December 2020) grant proposal for COVID-19 Cultural Relief Federal Funding for non-profit French language and cultural organization. Wrote justification narrative, prepared financial forecast, coordinated approvals by Executive Director and Board of Directors.

Drove worldwide Microsoft Windows category marketing communications initiatives for retail partner growth. Designed reporting dashboards for individual program analytics. Managed editorial content, creative development, and production of internal stakeholder communications.

Managed online platform for Microsoft In Culture global marketing campaigns. Optimized editorial process and asset tracking. Managed deliverable schedules for internal and external design/development resources. Designed and implemented program reporting to internal and external stakeholders.

Drove global enterprise sales of Microsoft Windows 10 + Office 365 ProPlus and commercial customer deployment of Microsoft Surface devices through allocation of $35M program funds ($5M Surface; $30M Windows) to global service delivery partners. Managed stakeholder communications, program reporting. Optimized submission/approval of 3,300+ unique funding requests.

Delivered successful global commercial marketing launch for Microsoft Surface Pro 4 and Surface Book. Directed product launch meetings and launch plans of record with 30+global stakeholders. Facilitated issue resolution across operations and engineering teams. Prepared and presented executive reporting. [Maternity-backfill engagement]

Developed operations strategy for annual portfolio of 8+ corporate identity-extending initiatives to increase cultural relevance of Microsoft brand. Managed global partner relationships (e.g., Nobel Foundation; Special Olympics), and budget, resources and schedule for project design/development/production.

Designed and implemented global digital marketing strategy to increase Student Developer audience engagement; managed budget, schedule and external design/dev resources for online awareness and lead generation campaigns (web content, SEM, display, e-mail, and social Twitter/Facebook).

Drove global awareness and adoption of Amazon Web Services (AWS) cloud computing platform through execution of 20+ online campaigns (SEM, display, e-mail, social (Facebook/LinkedIn); managed $500K media budget and offshore production team; prepared and presented campaign performance metrics to executive stakeholders.

Grew market awareness and sales of new software-as-a-service offerings for global IT consultancy. Managed $350K budget to develop digital portfolio of sales enablement and lead generation assets (presentations, e-brochures, whitepapers, SEO/SEM, social media) for global marketing initiatives. Liaised between global internal subject matter experts and external creative vendors.

(2010) Anthology Marketing Group - Account Manager (Microsoft Bing)(2008) Radarworks - Account Manager (Microsoft Expression)

Drove acquisition of new US prospects for Microsoft Dynamics products through online marketing. Managed multiple digital marketing initiatives to generate 34%-higher-than-goal number of qualified prospects. Managed $500K US implementation of corporate online awareness campaign, $250K US product-specific online lead generation campaign, and $2M US paid search and display advertising program.

Introduced and optimized online marketing channel for lead generation and brand awareness. Launched and managed $2-million annual online marketing budget to drive 150% increase in customer leads. Managed 5,000-page corporate website redesign with integration of Search Engine Optimization (SEO) and web analytics initiatives. Managed company-first online display and search advertising program.

(2002) RealImpact - Product Marketing and Communications(2000-2001) Activate.net - Product Marketing(1998-1999) Intel Corporation - Smart Toy Lab Product Marketing

Drove 5% YoY growth in market share for $60M Microsoft Natural Keyboard business through introduction of new product SKUs: re-engineered versions of 20 localized retail SKUs, cost-reduced OEM product, and custom-color retail SKU. Full product life-cycle collaboration with internal industrial engineering, ergonomics, legal, manufacturing management and packaging teams, and external domestic and international manufacturing.