Anne Parnell Email & Phone Number

New York, New York, United States

Arlington, Virginia, United States

• I have trained and built the experience design (UX) team that is at the forefront of ARC’s Digital transformation - revolutionizing travel technology platforms that process over 7 billion transactions per year and.
• Directs XD strategy, vision, and UX research ensuring design, architecture and business owners work closely to deliver the RIGHT product and support the initial design exploration of new products that enable paradigm.
• Directs XD discipline across matrix teams by helping teams navigate ambiguity through discovery workshops, critical customer journeys, experience mapping, service design, prototyping and user testing within an agile.
• Directed the creation of ARC’s Design System focusing on design standards for interface design, patterns, accessibility requirements, and scalable react code repository that allowed the development teams to.
• Directed the creation of ARC UX Research repository turning a series of fragmented reports, user feedback studies, user interviews into a single, searchable repository that curates cross-project insights and analysis.
• Created a 3-tiered approach to conducting usability studies that accelerates open dialog between our designers, product teams and customers and shortens the go to market time.

• UX/UI Design Lead for mid-size government contractor, establishing user-based design, and ensuring best design standards for software, web-based products and websites for products that are used on a daily basis to.
• Led design and engineering teams from initial concept through project launch: customer-experience mapping, brainstorming, wire-framing, UI design, content development, and testing within an agile development framework
• User-experience trainer and usability study lead
• Identified critical user needs and developed online tools and websites for web-based services and applications
• Conduct usability studies with user base before, during and post-launch of a software to ensuring that the product fit the customer's needs.
• Business Process Modeling Notation (BMPN), Appian software, rapid software development, website design in an agile environment

Arlington, VA

I worked directly with clients and our designers/developers to pair the right solution with the right team ensuring the outcome is innovative, actionable and beautiful. Experience:Set creative direction and project planning for media solutions working directly with clients to solve problems, coordinating with designers, developers, software architects.

• Webmaster for ASTA (American Society of Travel Agents, ASTA.org), a mid-size trade organization that supports travel professionals. Received the 2008 Travel Weekly Magellan Award.
• Develop, design and test cohesive site improvement projects that spanned over 50 web-based tools; worked closely with the creative director, marketers, copywriters and IT staff.
• Management, design and placement of site content, search engine optimization and promotions that enhance offline sales, trade shows and web-based member services.
• Wrote, presented and produced well-received webinars teaching ASTA members site best design practices, and site optimization helping to de-mystify how to bring a brick-and-mortar business to an online travel business.

Site manager for a multimillion-dollar e-commerce company, managing weekly site production schedule, A/B split testing, shopping cart enhancements that increased sales from $23 million to $50+ million in 4 years. Led implementation of rich media image management system that included conversion of over 4,000 product images; project included hiring and.

Des Moines, Iowa, United States

Certification, Web Design

Certified Scrum Master, Csm

Bs, Business

Ux Design Certification, Web Page, Digital/Multimedia And Information Resources Design

Bachelor Of Science - Bs, Business, Design