An experienced and creative designer with main forte in embroidery, composition, colour combination and texture. I have worked for well reputed design houses since 2009 with my collection being part of London Fashion Week 2012.Carrying the same passion for design and composition merged with my baking abilities I have started this small home based baking initiative - Sweet Memories Baked by Anne. https://www.facebook.com/sweetmemoriesbakedbyanne/

As product development manager I was leading a team of designers and business analysts to produce high quality and trendy ready to wear garments. Team KPI was to produce fast selling products which are delivered to stores nation wide on time, Create tend forecast for next seasonal and festive collections, Create and propose optimal promotions to expedite sale of current collection before the launch of latest collection. I was able to deliver exceptional result and was able to help company achieve US$5m from the seasonal and festive collections produced by my team. Additional responsibilities included:- Deliver high standards of customer service within agreed service levels within high volume, productivity-driven environment.- Deal with the challenges that impact agreed timeframes for the deliverables.- Manage multiple priorities in an organized manner.- Manage a team of professionals to produce high volumes of finished products while dealing with multiple stakeholders including business, vendors, consumer agencies and distributors.

Achievements / Projects CompletedDeveloped Eid-Al-Adha casual pret collection 2016.Designed Signature Series on jacquard fabric that includes embroidery, block prints and styling.Currently working on winter 2016 casual collection.Job ResponsibilitiesResponsible for designing casual pret collection including embroidery and styling.Styling of digital and rotary prints according to their themes.

chievements / Projects CompletedContributed towards brand's launch collectionSole designer for first two years for all products (Work wear, Smart casual and Luxury pret)Launched exclusive couture line for the brand named Black SHEEPTMJob ResponsibilitiesSolely responsible for Black SHEEPTM collection.Responsible for sample designs of other three categories (Smart Casuals, Work Wear and Luxury Pret) including Theme Selection, Sketching, Cuts and Styles, Material Selection, Motif and Design Development, and Color Combination.Assisted product development manager in cost and fabric planning of the samples according to the seasons