Marketing Consultant and Account Manager for Magnetude Consulting with a focus on B2B start-up and small businessses.

Sampling of Client Work: Customer Engagement: Helped establish a C-level advisory council.Messaging Framework / Website Redesign: Led development of a new messaging framework and website redesign for an information architecture / digital transformation consulting business;Market Research: Large scale global market research / thought leadership development on evolving target operating models trends.Analyst Relations: - Established program to assess new… Show more Sampling of Client Work: Customer Engagement: Helped establish a C-level advisory council.Messaging Framework / Website Redesign: Led development of a new messaging framework and website redesign for an information architecture / digital transformation consulting business;Market Research: Large scale global market research / thought leadership development on evolving target operating models trends.Analyst Relations: - Established program to assess new market directions and positioning; - Developed strategic messaging for analyst survey responses for a gloal business process outsourcer organization.Technology Evaluation: Led a cross department team to conduct a Big data analytics technology assessment.Demand Generation: Open innovation forum demand generation program to enlist crowdsource talent to supplement consulting services business.Business Development: Government RFP response development . Show less

Program Management lead on key Cloud / "As-A-Service" delivery platform, supporting two major businesses and establishing a new technology consumption model for delivering value to customers. Structured and simultaneously managed multiple complex workstreams across functional teams, applying disciplined program governance, risk management and change control practices throughout the lifecycle to accelerate time-to-market delivery. Unraveled complex customer on-boarding challenges.

Acting CMO for the VCE (previously Acadia) joint venture between Cisco, EMC and VMware to enable organizations to build cloud computing infrastructures. Worked as part of the senior executive team to clarify and refine corporate objectives and focus. Developed early corporate messaging, web presence and thought leadership. Facilitated PR and cross company communications.

Led strategic offer marketing for EMC Consulting Services business that was formed through multiple, diverse acquisitions. Worked across acquired organizations to clarify industry, application and infrastructure based offerings and solution value. Coalesced business value proposition, messaging, thought leadership and go-to-market execution into a single 'brand'. Also led a specific focus on industry consulting in the specific areas of healthcare, energy and financial services.

Developed and managed senior level client relationships. Directed research based consulting engagements for technology and service providers to assist them with their marketing strategy and execution. Maintained one of ‘highest-average-deal-size’ sales performance track records. Example engagements include:- Developed intellectual property with a market leading software provider around the impact of IT on the agility of business performance. Results included thought leading research,… Show more Developed and managed senior level client relationships. Directed research based consulting engagements for technology and service providers to assist them with their marketing strategy and execution. Maintained one of ‘highest-average-deal-size’ sales performance track records. Example engagements include:- Developed intellectual property with a market leading software provider around the impact of IT on the agility of business performance. Results included thought leading research, corresponding white paper, IT Agility Impact Model and sales tool for promoting the company’s solution value;- Developed a growth strategy for a leading multi-national hosting services provider in the small and medium enterprise market. Resulted in major company reorganization and new go-to-market approach;- Developed a positioning and messaging strategy for a major computer systems and services provider entering the F&A Business Process Outsourcing (BPO) market; Enabled successful transition into a new market for this organization;- Developed a market entry and acquisition strategy for an outsourcing services provider in the financial services loan processing marketplace. Resulted in strategic acquisition of loan software company;- Conducted an assessment of the European HR BPO market to assist a major multi-national financial services organization in developing a market entry strategy;- Developed an ROI analysis tool to assist the sales organization of a major network solutions provider in promoting the quantitative and qualitative investment benefits of the deployment of identity management solutions. Show less

Developed and managed market development campaigns and programs. Specific focuses on Infrastructure and Server Consolidation, Business Intelligence and Data Warehousing. Developed partnerships with Microsoft and Microsoft Solution Providers setting up Solution Showcases / Competency Centers.

Managed product marketing and business development managers in support of Digital's laptop computer business. Provided corporate direction for worldwide marketing plans / programs and conducted market research for marketing strategy and new product development. Launched a new line of notebook computers.