- Global marketing leadership; marketing strategy, brand management, people management - Campaign development, execution, and review- Go to market strategy across new verticals, products and regions. - Sales channel strategy; reviewing new channels, optimising current- Content optimisation across owned, earned, shared- Constructing impactful brand experiences across digital and physical touchpoint- Consumer research; designing and leading on data and insights projects- Six figure budget management - Cross-functional leadership; inspiring and leading teams towards business objectives

- Optimised user experience across digital product and global races- Led new product development, marketing and engagement - Developed and drove consumer retention strategies - Email marketing campaigns; positively impacting engagement and loyalty - Consumer research; focus groups, interviews, surveys - Data analysis of trend and third party reports - Ideated multichannel marketing campaigns; adapting to regional markets- Creative agency management [video content, marketing/sales assets]- Ambassador management- Event agency management- Partnership management - aligning and driving towards shared objectives

- Managed national and international campaigns; hitting KPIs and showing annual growth - Adapting global campaigns for regional resonance- Influencer and stakeholder management; multinational corporations, public organisations, government, celebrities, and major brands- Developed cross channel marketing and media outreach for major campaigns and events- Delivered proposals, reports and project documentations for campaigns and projects- Creative agency management - Identified, pitched for and delivered new revenue opportunities - Event management; large conference, mass participation, intimate networking- Multiple project delivery- Six figure budget management

- Contributed to the creation and implementation of comprehensive store promotional calendars that aligned with key retail periods and consumer shopping trends.- Working with the team to enhance consumer in-store experience e.g. point of sale, brand activations- Contributed to trade marketing strategies to strengthen relationships with retailers and distributors.