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Experienced B2B content marketing professional with expertise in content marketing strategies, campaigns, and content assets for engaging with audiences, driving market awareness, and revenue growth. I have expertise in the following: Content strategy development – Content strategy development I Annual and quarterly content plans I Editorial calendar creation I Buyer-persona development I Messaging frameworks.Content writing services - Marketing campaign copy writing, eBooks, white papers, landing pages, web content, email campaigns, SEO, product collateral, guidebooks, case studies, sales demo materials, blog posts, and social media strategy and writing. Content performance analysis – KPI metrics tracking I Analysis I Content optimization recommendations. Digital Marketing - Website messaging | Email campaigns I Digital ad copy writing I Social media strategy and writing (blogging, LinkedIn, Twitter, Facebook, newsletters) I PPC advertising I SEOComputer SkillsAdobe Creative Suite I Adobe InDesign I Adobe Photoshop I SalesForce I SharePoint I Orbis I WordPress I Google Analytics I SproutSocial I PowerPoint I MS Office 365 I Adobe Acrobat Please view my online portfolio @ annerogers.contently.com I Contact me at anne_rogers1@yahoo.com.
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Content Marketing ManagerQuantum Jun 2019 - Nov 2024San Jose, California, UsOversaw Quantum's messaging platform to amplify Quantum’s story in the market by developing an audience-centric content marketing strategy for promoting, enhancing, and projecting Quantum’s vision and brand in the market. Crafted audience-centric thought-leadership and sales enablement content to drive brand awareness, consideration, engagement, sales, and customer loyalty. Responsible for implementing a unified content marketing strategy, as well as creating new collateral, including website content, customer case studies, eBooks, videos, thought-leadership pieces, articles, social media blogs, ABM, and email campaigns. Implemented a SEO strategy across the website for increasing search engine rankings and website traffic. www.quantum.com -
Content Marketing ManagerUl May 2018 - Jun 2019Northbrook, Illinois, UsUL fosters safe living and working conditions for people everywhere through the application of science to solve safety, security and sustainability challenges. UL is a global independent safety science company with more than a century of expertise innovating safety solutions from the public adoption of electricity to new breakthroughs in sustainability, renewable energy and nanotechnology. As the Content Marketing Manager (contract) at UL, I support UL’s content strategy and marketing initiatives by developing compelling content to drive thought leadership, expertise, and market awareness. -
Freelance Content Writer & StrategistSelf-Employed Jan 2018 - Dec 2018Content strategy and copy writing services for B2B organizations. I’m a content marketing specialist helping B2B organizations engage with audiences to meet their marketing goals, whether it’s to establish thought leadership, increase market awareness, generate leads, or drive new sales. I plan, create, distribute, and track highly targeted content in order to help businesses drive engagement and sales. My content marketing services include:* Content strategy development – Content strategy, annual and quarterly content plans, editorial calendar creation, buyer-persona development, and messaging frameworks.* Content writing services - Marketing campaign copywriting, eBooks, white papers, landing pages, web content, email campaigns, SEO, product collateral, guidebooks, case studies, sales demo materials, blog posts, and social media strategy and writing. * Content performance analysis – KPI metrics tracking, analysis, and content optimization recommendations. Please view my online portfolio @ anne.rogers.contently.com Contact me for freelance writing or your content development needs at anne_rogers1@yahoo.com
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Content Marketing ManagerSitrion Sep 2015 - Oct 2017Denver, Colorado, UsSitrion empowers employees to work better and be more productive every day. In a complex digital world, Sitrion enables an engaged workforce to stay connected, make smart decisions, and be productive. www.sitrion.comAs the Content Marketing Manager, I lead the content strategy, developed buyer personas, and executed all content marketing initiatives across multiple channels to drive awareness, engagement, sales, and customer retention. I created compelling, audience-based content that spoke to buyer's needs and challenges, and aligned with the buyer's journey. -
Content Marketing Strategist And Marketing Campaign ManagerInfor Mar 2013 - Jul 2015New York, Ny, UsServed as a content strategist to create compelling, highly targeted content and supporting assets for each stage in the sales cycle. Created buyer-focused content to engage, nurture and convert targeted audiences—maximizing pipeline and revenue and building awareness for Infor’s enterprise software solutions. Closely collaborated with industry strategy leads to define buyer personas and determine industry pain points for the Food & Beverage and Chemicals/Life Sciences industries. Developed annual campaign themes, plans, and marketing assets, including collateral, sales presentations, product demonstrations, microsites, email campaigns, customer profiles and testimonials, videos, advertising assets, PR strategies, and webinars. -
Sr. Manager Of Marketing CommunicationsGeoeye (Digitalglobe) Feb 2006 - Mar 2013Lead a marketing communications team in producing high-impact marketing materials and campaigns for GeoEye's Defense and Commercial satellite imagery solutions. Oversaw and managed the corporate brand and website assets. Served as the primary content provider, writing product and solutions messaging and positioning for GeoEye's core industry segments, including Defense & Intelligence, Civil Gov't, Energy, Agriculture, Aviation, Transportation, and Location-based Services. Designed integrated marketing campaigns to increase market awareness, generate leads, and drive product sales. Worked closely with the product marketing team to developed sales enablement tools and customer success stories for a global sales team and partner network. Managed the marketing budget, and established strategic vendor relationships and negotiated contracts.Served on the GeoEye Foundation Grant Employee Committee 2008-2013.
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Manager Of Marketing CommunicationsSpace Imaging Sep 2002 - Jan 2006UsDeveloped high-impact marketing campaigns, industry tradeshow programs, and advertising strategies for GeoEye's Defense and Commercial imagery solutions. Managed over 40 international and domestic tradeshows annually, including planning the annual calendar, managing the budget, determining show themes and objectives, coordinating logistics, organizing booth demonstrations, and coordinating and training booth staff.Developed annual advertising campaigns for placement in industry and vertical-market publications. Created annual media plan and developed the ad calendar. Served as the corporate media buyer in negotiating rates and administering contracts. Managed and coordinated the development of ad creative, including art direction, concept, messaging, copywriting, branding, and design. -
Marketing ManagerTandata Aug 2000 - Aug 2001Developed strategic marketing plans for TanData shipping software solutions to supply chain and logistics professionals. Prepared press releases and developed media contacts with industry magazines. Designed product collateral for the sales department, and created a new website for TanData. Coordinated tradeshows and designed the company’s booth display.
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Marketing And Communications ManagerVectrix Corporation May 1997 - Jul 2000For an e-commerce start-up, I lead the development of the corporate identity, brand, and positioning statements for corporate website, proposals, sales literature, business plans, investors’ newsletter and press releases. Developed promotional strategies for industry tradeshows and coordinated all show logistics.
Anne Rogers Skills
Anne Rogers Education Details
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Oklahoma State UniversityTechnical And Scientific Communication -
Oklahoma State UniversityJournalism
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Jenks High School, Jenks, OklahomaHigh School Degree
Frequently Asked Questions about Anne Rogers
What is Anne Rogers's role at the current company?
Anne Rogers's current role is Content Marketing Manager at Quantum.
What is Anne Rogers's email address?
Anne Rogers's email address is ro****@****eye.com
What is Anne Rogers's direct phone number?
Anne Rogers's direct phone number is (877) 748*****
What schools did Anne Rogers attend?
Anne Rogers attended Oklahoma State University, Oklahoma State University, Jenks High School, Jenks, Oklahoma.
What skills is Anne Rogers known for?
Anne Rogers has skills like Email Marketing, Lead Generation, Marketing Strategy, Trade Shows, Event Management, Marketing Communications, Product Marketing, Branding And Identity, Online Advertising, Corporate Branding, Social Media Marketing, Copywriting.
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