Anne Root Email & Phone Number

Canada

Toronto, Ontario, Canada

Toronto, Canada Area

NXL is one of Canada’s leading architectural firms for the design of complex process buildings for the sciences, technology and manufacturing. NXL has completed more than 4M sf of teaching, research, vivaria, scale up, pilot plant and manufacturing facilities incorporating all types of specialty laboratories, clean rooms, and GMP production environments.My role includes the following duties;- Coaches, leads, and manages the marketing team and implements process and content improvements.- Works to promote NXL through blogs, speaking engagements, interviews, and speeches.including - Updates linkedIn, Instagram, and NXL’s website.- Focuses on developing strategic content and managing the external brand positioning. - Ensures both project data and client relationship information is tracked and reported appropriately.- Responsible for driving strategic messages internally (i.e. firm vision, key program launches, strategic initiatives and other related communications) that connect our people to the firm.- Responsible for financial performance of the marketing department.- Creates and maintain excellent client relationships.- Maintains clear and constant communication with Business Development (BD) leaders - Manages, produces and ensures the delivery of proposals, qualifications,packages, presentations, etc.- Acts as process driver to ensure the most efficient proposal procedures and protocols are in place.- Identifies and decide potential projects to pursue.- Concept/write/design new material and collateral as needed.- Client relationship building.- Conducts internal and external research on new opportunities, prospective clients and practice areas.- Identifies and pursues opportunities.- Researches targets, internal relationships, company history, market position.- Delivers on a win strategy throughout the business development process

Toronto, Canada Area

Toronto, Canada Area

Reports to the Managing Principal for Canada. Manages the Marketing and RFP Response Teams for the three Canadian offices. I act as a process driver to ensure the most efficient procedures and protocols are in place for all marketing initiatives.- Prepares a clear pursuit/marketing strategy that illustrates HOK’s value to potential clients.- Oversee the Marketing Department to focus on quality improvement and streamline efficiency of the publishing of all print/media/electronic responses by the offices across the Canadian region.- Manages, produces and ensures the delivery of top quality, innovative, winning industry leading, on-time and effective proposals, qualifications packages, presentations, etc. Acts as process driver to ensure the most efficient procedures and protocols are in place.- Fosters a commitment to external and internal client service.- Works closely with marketing, business development, practice leaders, and project delivery staff when producing proposals, thought leadership material, presentations etc. Responds to their priorities and direction.- Recruits, supervises, trains, mentors, cheers up and reviews marketing support staff. Helps to level the workload of the marketing group. - Conducts formal performance reviews as well as on-going performance coaching.- Creates an enthusiastic, responsive, client first, service-oriented culture.- Contributes content to HOK.com through Corporate Communications- Helps HOK develop and manage new technology in marketing and its use for the firm’s advantage.- Manages preparation of press releases.- Assists in writing and placement of articles for publication.- Stakeholders Management Committee Member that discusses strategic business initiatives, results, forecasting and commitments for the Canadian practice.

Toronto, Canada Area

Marketing Manager, Workplace Resource Canada Reporting to the President, I managed the Marketing and RFP Response Team for all three Canadian-owned Herman Miller Dealerships. Was responsible for the Office Property Management, Administration and Reception areas for the Toronto Dealership.- Increased the RFP proposal “win” rate by 20% to a 63% industry-leading win rate in one year. -Created the new corporate brand strategy and championed its adoption across all market segments.- Developed an overall e-marketing strategy and oversaw the e-marketing activities which included writing creative content for a corporate website, building and executing a social media plan and maintaining a strong on-line presence. - Designed and implemented a formal procedure for a collaborative team response to customer RFPs. -Acted as a liason between the Corporate Community (Herman Miller Corp) and the Dealership (Workplace Resource) regarding relevant information needed to help the Sales team meet Workplace Resource’s business objectives.-Increased market to share to meet high sales targets with marketing campaigns including email campaigns, case studies, evites, event development and promotion of strategic alliances with vendors.

Reporting to the Executive Director of Marketing (New Jersey), I supported the global marketing team in effectively launching communication services from offer development through sales and customer care across Canada. - Drove revenue growth by 23 % by providing a “Best in Class” Customer experience that fostered thought leadership and solidified customer relationships. - Led the development and execution of marketing strategies and business initiatives for the Canadian market. - Managed the $1M plus budgets for Canada and Latin America including monthly reconciliation and forecasting. - Created “customer-facing” executive level programs and events for salespeople to effectively articulate AT&T’s vision and leadership in the Canadian marketplace and determined the ROI on events and campaigns.- Worked extensively with many charitable organizations that were supported by AT&T.

Reported to the President for Sittris. Responsible for developing strategic marketing and advertising plans, which included managing the production, execution and distribution of public relations programs, marketing materials, project samples and trade show booth, website development and maintenance, and all related budgets.-Planned and coordinated the company launch and sales meeting attended by over 60 sales representatives from across North America.-Developed strong relationships, both internally and externally to shape the Sittris image as a responsive Healthcare company, while implementing a strong branding strategy.-Created support and materials program, i.e. product brochures, websites, textile samples, corporate hand-outs, press releases, industry information, etc to the Sales team.-Developed and implemented a marketing / communications strategy to support new product launches.-Initiated and coordinated the launch of the Sittris Bariatric Chair at the Healthcare Design Show in 2006 and won “Best of Show 2006”.-Partnered with the IT department and an external creative agency to design and launch the Sittris website and defined public relations initiatives with external PR firm.-Analyzed market feedback and communicated pertinent data to senior management to help build market share.