Anne Seguy Email & Phone Number

Ciudad De México Y Alrededores, México

Positioned as the reference in gourmet lunch boxes in Mexico City for company meetings and eventsEnlisted by Forbes as one of the 20 most promising entrepreneurs in Mexico 2019 “Promesa Forbes”. Gross Annual Sales 500K USD – 20 employees (0 rotation which enables excellency and consistency in operations and customer satisfaction)

Estados Unidos

PIPA allows women to regain control over their health and sexuality by providing science-based preventive solutions to intimate care issues like UTIs (Urinary Tract Infections), Yeast infections, Bacterial Vaginosis.

Mexico D.F.

Peer to peer advisory boards for CEOs and company ownersIn charge of recruiting new members for the Mexico City chapter and organising the content of the monthly boards

Polanco

Manage the dealership according to the strategic plan of the brand and of the dealer in order to achieve profitability. Anual gross sales 10 Million USD. Responsible for P&L and financial planning and analysis Headcount 25 with 6 direct reports. Sales : doubled over a 6 months periodDevelopment of new key accountsCreated added value product such as partnerships with armoring plantsCRM : created partnerships with premium brands to develop a local loyalty program for customersInventory planningAfter sales management with special focus on Customer satisfaction

Launched and developed the business in Mexico Elaborated P&LHandled relationship with US head office and reduced COGS by 50%Developed a solid network of distributors (36 POS): physicians, prevention clinics and clinical labs. Recruited, trained and managed a sales team to reach objectives and grow business opportunities.Designed a commission model adapted to each distribution channel.Actively participated to promote and build brand awareness in relevant events (Medical congresses, Golf tournaments, High society club events, etc.)Created branding and communication materials (Flyers, email marketing, web pages and social media)Implemented Public relations strategies and negotiated interview in Radio, TV, press (Advertising value equivalency 500K USD) Conducted strategic alliances with banks towards HNWI reinforcing credibility and increasing sales by 50%.

Mexico D.F.

Elaboration and control of budget assigned ($3M USD) Developed actions to increase same store sales and EBITDA through;o Promotions to improve ATV KPI +4.3%o Increased client retention and frequency through loyalty tacticso Selected and launched new products to recruit new customers – increased food ATV by +54.8%Planned the buying of store products with close attention to inventory and perishable stockReinforced the brand value through event marketing, PR, alliances and celebrity seeding (Best food & beverage brand prize by HSM/Millward Brown 2008) Built annual communications plan including 100 new store openings, Starbucks loyalty card launch. Managed 3 agencies: PR agency, advertising agency, BTLNegotiated with media o Creating synergies with key magazines and obtained 500K USD in advertisement providing added value to the customer’s in-store experience and increasing revenueEvents Planning & Coordination o Press launches (i.e.: new products, coffee seminars and CSR)o Starbucks operation annual meeting (350 people including founder Howard Schultz)Social responsibilityPR with media, VIP’s and clients to communicate and raise funds for charity projects ($80K USD in 2008) linked to in-store promotion and sales. Led and followed-up on the achievements of the projects (building a school, reforestation, etc.) Trained the call centre team in order to reach customer service excellence and retain loyal customers.

Mexico

Forecast management: P&L – A&P ($3M USD)Designed merchandising plan:o +53% growth in Burberry vs. LYo +147% growth in Lanvin vs. average industry growth of 17.8% o Burberry improved ranking position from #25 in 2005 to #21 amongst 160 brands in 2006. Launch of the brand Nickel in Mexican market – reached ranking of 35/70 brands within 6 months of the launch. Negotiated ideal spaces for the brands with retailers Purchasing and close supervision of sell throughRecruited, trained and motivated the sales force through push money incentivesCoordinated the PR actions, events and launch presentations.

Bachelor, International Business And Strategic Marketing

Licentiate Degree, Strategic Marketing, Barcelona

Bachillerato

Año de intercambio intercultural con AFS cursando 5to año

#Lf6