Anne Sinquin Email & Phone Number

Paris, Île-De-France, France

- Implementation of an inbound marketing strategy to launch SaaS activity- Definition and execution of the marketing plan

Neuilly-Sur-Seine

Marketing TO / THROUGH / WITH Partners in France and Switzerland- Objective : Generate indirect sales revenue by marketing TO resellers, influence and technology partners (recruitment, enablement and communication) and coordinating and executing marketing activities THROUGH and WITH partners.- Activities : Newsletters, enablement workshops, digital activities, online and offline events, user and partner conferences, lead generation and nurturing campaigns, etc.- Resources : Management of Global Partner Fund, use of CRM / PRM (Salesforce.com), Marketing Automation (Marketo, ExactTarget, SharedVue), Social Media and Reporting (QlikView) tools.

My role at this position is to define, develop and manage joint marketing programmes with partners. This includes building the go-to-market strategy, managing joint budgets, managing events, seminars, and other lead-generation activities, and regularly communicating with the partner network. I consider my sales experience as a key success factor for this position.

Evolving from a Sales Representative position, dedicated a specific product line to this Territory Manager position, I developped BMC presence in small and medium accounts, working in an indirect sales model.

Within the Service Management Business Unit (Remedy), I worked with the two Account Managers and the Channel Manager on developping sales opportunities, through a direct contact with customers.

At this position, I started with the recruitment of partners, for a better geographical, technical and sales coverage, through the launch of a new partnership with a distributor. I then took the responsability of managing the relationships with a portfolio of resellers. This experience gave me the opportunity to practice all aspects of partner relationships : sales, technical, legal, financial, marketing...

Joining BMC in 2000, I started in the Channel Sales Organization as Telesales Representative, with multiple responsibilities : sales development through teleservices, partner support on sales and technical enquiries, sales administration, reporting on forecast and revenues, marketing support...

Initially as a part-time student within Oracle France, I was part of the Sales Admin team in Paris, working on maintenance renewals processes. When I graduated in June 1999, I then moved to Dublin, to join the Oracle EMEA Direct Marketing Division, serving as Sales Support within the Channel organization, handling order processing and reporting for the 2 french distributors.

Master 2 (M2), Manager En Aménagement Et Promotion Immobilière (Mapi)

PRÉSENTATION Le Master MAPI est destiné à préparer de futurs cadres dans des fonctions relevant de chacune des étapes d’une opération.

Msg, Management Sciences, Master (Bac+4)

Specialisations : Marketing and Information Systems.

Iut, Management Of Businesses And Administrations, Dut

Management of Small and Medium Organisations

Deug - 1Ère Année, Droit