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Senior marketing, public relations and strategic communications executive specializing in high-tech corporate communications, media relations, investor relations, social media, integrated marketing, government relations and crisis management in both B2B and B2C environments. 20+ years of experience specializing in eMobility, electric vehicle charging, energy storage, sustainability and green energy. Accomplished marketing communications strategist, expert at emerging market strategies, differentiation, messaging, measuring impact, establishing preferred brand positioning and securing brand leadership.• Agency & client-side experience • Message Development• Product Launches• Rebranding • Public Relations Programs• Public Relations Strategy• Strategic Planning• Event Management• Tradeshows• Media Relations• Analyst Relations• Company Spokesperson• Content Management• Case studies• Company launches• Writing
Opterra Energy Services
View- Website:
- opterraenergy.com
- Employees:
- 119
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Director Of Public RelationsOpterra Energy ServicesUnited States
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Director Of Public RelationsEngie North America Inc. 2020 - PresentHouston, Texas, UsWe are the world’s largest independent power producer and energy services company leading the transition to a carbon-neutral economy.Responsible for leading efforts to engage internal and external stakeholders through the development and delivery of impactful marketing communications activities, working in close collaboration with marketing operations, digital marketing, business development, and customer engagement teams, in addition to serving as the key point of contact for corporate and regional communications functions.Core accomplishments:● Drove high level initiatives to permeate new and existing markets including orchestrating the largest public private partnership street lighting project announcement with the District of Columbia, several Smart Cities announcements with two major Bay Area communities, Milpitas and Solano County, and the successful launch of ENGIE’s’s eMobility solution. ● Orchestrated critical strategic PR initiatives, including event strategy and management, award placement, as well as all communications with media as well as both industry and financial analysts. ● Oversaw strategic communications planning, press outreach, events, and all written and multimedia communication pieces● Collaborated with cross-functional departments to drive communications and sales efforts● Built positive relationships and effectively liaise with all senior staff for media, analyst and speaking opportunities -
Director Of Public RelationsEngie Storage 2015 - 2020ENGIE Storage, formerly Green Charge, named as the leading provider of energy storage in the US. Responsible for all strategic public relations initiatives, tradeshows, event management, messaging, writing, awards, communications, media and analyst relations. Acquired by ENGIE in 2016. ENGIE is ranked number 126 on the Fortune 500.Awards include:* 2020 Navigant Research Leaderboard #1 energy storage company.* 2019 NECA Innovation Award * 2019 NECEC Clean Energy Company of the Year Finalist* 2019 Platts Energy Grid Edge Award Finalist* 2017 Navigant Research Leaderboard #1 energy storage company.* 2017 Greentech Media Grid Edge Awards Public/Private Sector Projects in San Diego & San Jose * 2016 Smart Grid Companies to Watch - Smart Grid News* 2016 Sustainia 100 Award• 2015 Navigant Research Energy Storage Leaderboard: Leading integrator customer-sited systems • 2015 Greentech Media’s Grid Edge 20 leading companies disrupting the energy industry • 2015 2014 ESNA Innovation Award customer-sited energy storage programs• 2015 Product Innovation of the Year by the American Business Association (ABA)• 2015 Energy Manager Today Product of the Year Award• 2015 Global Cleantech 100 * 2015 Platts Global Innovation Award Grid Edge Finalist
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Owner PrincipalAnne Smith Communications 2002 - 2015Senior public relations professional, specializing in high-tech corporate communication strategy, media relations, writing, investor relations, integrated marketing and crisis management. * Media relations * Analyst relations * Message Development* Press tour management * Product launches * Company launches * Agency and client-side experience* Social Media* SEO for PR
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Director Public Relations And CommunicationsChargepoint, Inc. 2008 - 2013Campbell, Ca, UsChargePoint is the largest online network of charging stations for electric vehicles. Helped launch company in 2008. Secured high profile awards and recognition for ChargePoint including Time Magazine’s “50 Best Inventions,” and one of BusinessWeek’s “25 Most Intriguing Startups in the World”. • Created, led and completed communications and PR for the largest completed US government funded ($37 million) EV infrastructure deployment to date.• Planned, organized and implemented press conferences with: former Department of Energy Secretary Dr. Steven Chu, Housing and Urban Development Secretary Shaun Donovan, New York City Mayor Michael Bloomberg, San Francisco Mayor Ed Lee, former San Francisco Mayor Gavin Newsom, Rhode Island Governor Lincoln Chafee, San Jose Mayor Chuck Reed, Orlando Mayor Buddy Dyer, the California Energy Commission and the Silicon Valley Leadership Group.• Led the efforts in the nascent electric vehicle industry to achieve unprecedented outcomes in communications and public relations to support electric vehicle industry growth.• Successfully launched four EV charging station hardware and cloud-based software platforms.• Participated and implemented key regional public affairs strategies including supporting legislative campaigns and administration initiatives with press and editorial board support in California and New York• Led rebranding and communications efforts for ChargePoint from Coulomb Technologies.• Implemented strong social media strategies on YouTube, Facebook and Twitter to drive programs to further brand presence and engage communities.• In 2012 generated $4.5M in press ad equivalency. -
Public RelationsInfoblox 2004 - 2011Santa Clara, California, UsWorked with the Director of Corporate Communications creating interesting and compelling story ideas to drive worldwide public relations. Responsibilities included:Media relationsProduct launchesCustomer case studies/success storiesMedia trackingWriting -
PublicistAnne Smith Communications - 2002 - 2011In addition to high tech companies, have worked with Bay Area high profile community organizations. These include: San Jose Jazz, sjDANCEco, the ALS Association, Children’s Musical Theater, and Arts Council Silicon Valley.
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Public Relations ConsultantFireeye 2007 - 2007Milpitas, California, Us -
Director Of Corporate CommunicationsRedback Networks 1999 - 2002UsPlan, develop and direct all media strategy, including press tours, press releases, investor and analyst relations. Public and employee communications include all corporate messaging, brand, marketing communications including collateral, content, look-and-feel, media-training curriculum for senior staff, implemented company crisis communications plan. PR Programs resulting in extensive print, TV and web coverage Successfully launched flagship Subscriber Management platform; 85 percent of companys revenue is derived from this product Successfully launched next-generation edge routing platform to compete with Cisco and Juniper Networks; currently brings in 15 percent of companys revenue Work closely with product marketing managers in the development of technical and product related messaging, white papers, datasheets, case studies, submitted articles Manage communications and relationships between business units, strategic alliances, technical writers and creative agencies
Anne Smith Skills
Anne Smith Education Details
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California State University, ChicoPublic Relations
Frequently Asked Questions about Anne Smith
What company does Anne Smith work for?
Anne Smith works for Opterra Energy Services
What is Anne Smith's role at the current company?
Anne Smith's current role is Director of Public Relations.
What is Anne Smith's email address?
Anne Smith's email address is an****@****ons.com
What is Anne Smith's direct phone number?
Anne Smith's direct phone number is +140863*****
What schools did Anne Smith attend?
Anne Smith attended California State University, Chico.
What skills is Anne Smith known for?
Anne Smith has skills like Corporate Communications, Media Relations, Public Relations, Press Releases, Marketing Communications, Start Ups, Crisis Communications, Product Marketing, Leadership, Advertising, Social Media, Internal Communications.
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