Anne Soderstrom Email & Phone Number

California, United States

Currently delivering brand marketing strategy, integrated marketing campaigns, and customer acquisition strategies to key clients.

San Francisco Bay Area

A member of the leadership team, at a fast-growing start-up brand, I crafted the 360º marketing strategy and activations for both B2B and B2C.

As a member of the senior leadership team reporting to the CEO, I directed and implemented global brand strategy and rebranding of heritage outdoor brand. Crafted and managed the North American marketing budget and lead a team of marketing professionals focused on DTC content, email communications, advertising, events, direct mail, social media, retail, and public relations.

Alameda, California

Promoted through increasingly responsible positions to provide oversight for the entire marketing organization of the leading supplier of backpacks and collegiate apparel. As a member of the senior leadership team, drive and implement global brand strategy. Manage an $8 million budget and lead a team of 10 marketing professionals focused on brand strategy, brand positioning, brand architecture, events, social media, public relations, account-based marketing, strategic partnerships, content development, sustainability, visual systems, and graphic design, catering to trade and consumer audiences. Conduct consumer and brand health research to inform strategic direction.

Alameda, California, United States

San Leandro, California

Promoted to lead marketing strategy, programs and initiatives across trade and consumer audiences. Provided oversight for all creative assets and events, and ensured global brand integrity and consistency. Led a team of five direct reports as well as creative agencies, copywriters, and designers. Developed and implemented global strategy to emphasize brand differentiation and create product demand.

San Leandro, California

Managed marketing programs and projects across the U.S. across both JanSport divisions, Equipment and Custom Apparel. Developed and delivered against multiple creative briefs to support strategic marketing initiatives. Managed two brand websites (JanSport and Trans by JanSport), and for a global asset management website supporting distribution channels worldwide. Completed front-end redesign and back-end re-categorization for JSDealers.com.

San Leandro, California

Originally engaged as a consultant and then joined JanSport in a full-time position. Designed product catalogs, trade-show graphics, packaging, and in-store material. Managed multiple concurrent creative projects including a company rebranding effort.

Designed and produced direct mail campaigns, photo shoot direction, and in-store material.

Collaborated with Creative Director to advance brand identity. Developed Brand accurate advertising, direct mail campaigns and nationwide in-store visuals. Directed fashion, product and editorial photo shoots. Major Project: United Way campaign (33 printed elements), which received national recognition.

Scotts Valley, California, United States

Chicago, Illinois, United States

Parkways Foundation is the private philanthropic arm of the Chicago Park District. My role was to coordinate marketing communications, fundraising, and event planning.