Pr& Communications Manager - Luxury Retail
Arabesque High Fashion
Abu Dhabi - United Arab Emirates
- Define the marketing strategy for the brand and implement the different marketing activities (promotions, animation, events) according to the main objectives (footfall, brand awareness, product launch)- Plan and manage the brand’s advertising campaigns: media buying (print/online), press relations, briefings with agency, organization of the photo / TV shoots. - Produce and coordinate email campaigns, online and print marketing materials- Website design and content management - Define and maintain social media projects to increase online brand awareness and engagement: Facebook / Twitter / Instagram, bloggers and online editors. - Manage the organization of events : store opening, fashion shows, exhibitions in UAE & Qatar, launch of collection, sponsoring. - Responsible for the visual display of the brand's boutiques, ensure that boutiques merchandising is in alignment with the brand's guidelines through regular shop visits, manage a team of 5 salesgirls.- Analyze the results of each campaign/activity/event and initiate appropriate action for future plans. Conduct market research and analysis.