Director, Professional Development, Member Engagement And Advocacy
Irving, Texas, Us
With more than a decade of professional development experience, I assumed responsibility for the full PD department in March 2020. This includes four multi-day stand-alone conferences attracting 150+ attendees, Conference Day at The PPAI Expo attracting 8,000 attendees, an on-demand learning library, and industry certification. Key accomplishments during that time include:• Reinvigorated the education experience at The PPAI Expo by elevated the conference experience with fewer, curated sessions based on education tracks and improved staging for a better attendee experience.• Key architect for all virtual conferences in 2020 and 2021, while maintaining high levels of attendance, engagement, and satisfaction. Returned conferences to in-person experiences in 2022 with exceptional feedback. All 2023 conferences have been sold out and exceeded member expectations. Conference management includes budgetary responsibility, content development, speaker selections, site visits and logistics.• As a corporate social responsibility expert, measured and improved internal practices while ensuring all standalone conferences were carbon neutral. Led all diversity, equity, and inclusion programs for the association. Expert regarding social responsibility, supply chain mapping and the Uyghur Forced Labor Prevention Act (UFLPA).• Undertook swift actions to protect industry when a problematic bill was introduced in Congress; led team to quickly mobilize and meet with Congressional representatives, ultimately securing significant changes to the language of the bill that safeguarded industry from harm. • Relying on industry connections and strategic relationships worked to move 26 regional associations from affiliates to association members, overcoming objections, assumptions, and concerns.