Anne Stroer Email & Phone Number

United States

Broomfield, Colorado

Greater Denver Area

Greater Denver Area

Sales and program management of consulting services and training targeted to local, state and federal agencies in the Public Safety industry.Project management for Public/Private Technology partnerships.

Greater Atlanta Area

• Implemented account management best practices while managing key relationships with Fortune 500 retailers and manufacturer’s clients on behalf of an import agency business. • Led the development and implementation of a $7M budget for the 2016 Canadian operations, delivering monthly sales status reports to C-level management. • Developed and delivered highly effective sales presentations and line reviews to multiple Canadian “big-box” retailers resulting in increased sales for existing and new product lines. • Performed competitive analysis on product mix and pricing strategy and managed factory compliance with customer contracts ensuring accuracy and timely delivery of goods.• Promoted to Account Manager responsible for sales, parts inventory management, special projects and ensuring the highest level of customer service delivery for key accounts. • Worked with recognizable clients including Wal-Mart Canada, Canadian Tire, Loblaws, Kent Building Supplies and Tractor Supply. • Drove improvements to complex forecast models and their accuracy by incorporating variables like seasonality and sales volumes, resulting in a savings to vendors and improved leverage for buyers.• Sold an e-commerce reputation management and customer Q&A project for Tractor Supply’s private label brand, managing all aspects of its successful implementation. • Played a key role representing the company at national trade shows, building relationships, obtaining leads which resulted in new business. • Closed $200K worth of new business including obtaining the first ever Test Rite deal with Federated Co-Operative that included planning and leading company participation at client exclusive trade shows.

Norcross, Ga

• Purchased a boutique chocolate retail manufacturer, implementing business strategy that derived revenue from B2B and retail sales along with chocolate-making events and educational classes.• Increased gross revenue by 225% with a focus high margin products, creating and marketing new event revenue streams that totaled 35% of the top line revenue as a response to B2B market softening in 2008.• Created profitable, long-term relationships with vendors and employees, which allowed the business to capitalize on time-sensitive orders, increasing profitability. • Sold and developed repeat business with B2B clients including IBM, Air Products & Chemicals, McKesson, Hewlett Packard, Air Tran, Oracle, Southern Company, Novelis and Merrill Lynch.• Successfully negotiated a collegiate licensing agreement with major university, leveraging preferred supplier status into 6% top-line revenue growth by the second year of the agreement. • Managed all aspects of a highly successful retail space build-out including the negotiation of lease terms, construction contracts and permitting and licensing with local government authorities. • Developed a successful partnership with the Girl Scouts of Greater Atlanta by creating educational badge programs focused on business ownership and entrepreneurship that were delivered to 600+ scouts in the first year of availability and subsequently adopted for use by Georgia Youth Entrepreneurs.• Managed design of company website, authoring highly engaging content that included a blog and e-commerce. • Created and implemented highly successful marketing and merchandising strategies for new products that included both online and direct-mail campaigns. • Achieved a 70% retention rate with corporate accounts through exceptional level of service delivery.

Atlanta, Ga

• Coordinated the successful launch of the Enterprise Optimization Solutionality “EOS” process improvement consulting practice through the development and management of multiple key client relationships.• Directed the implementation of EOS software and business decision methodology for a key Fortune 500 client. • Served as a key member of the engagement team that sold software implementation and consulting valued at $1M.

Greater Atlanta Area

Closed gaps in management resources for a $30 million travel incentive company by successfully assuming a variety of roles and responsibilities including human resources, financial management, and training. Completed special projects including quality assurance of the sales database, creation of preliminary financial statements for a new acquisition, and analysis of cost and pricing structures for product offerings. • Developed ROI calculations tailored to specific customer programs which were used as a sales tool, driving a 50% increase in sales for new products.• Managed design and implementation of proprietary sales database for lead generation and sales management. Duties included collecting and prioritizing business requirements, review and selection of vendors. Developed content and delivered training to sales staff.

Greater Atlanta Area

Managed revenues and forecasting for the 1996 Summer Olympic Games’ marketing-arm joint venture with the United States Olympic Committee. Collaborated with functional stake holders to ensure accuracy of revenue projections and related expenditures. Major revenue streams totaled $1 billion including worldwide sponsorships and licensing. • Spearheaded ACOG task force which created and administered accounting and budgetary controls for $276 million “value-in-kind” resources.• Analyzed and interpreted financial and related non-financial aspects of business plans and legal agreements including the $118 million line of credit.• Led initial negotiation efforts with city representatives in Birmingham, AL, Orlando FL and Miami FL, and evaluated viability of financial plans and bids for hosting satellite Olympic soccer events.• Managed financial operations during the Games at the Olympic Stadium (site of opening and closing ceremonies and track and field events).• Authored comprehensive business plan for $7 million State of Georgia Olympic license tag program.