• Spearheaded integrated marketing communications• Directed successful media relations efforts to successfully and consistently position the organization in the public eye• Established relationships with media and secured press coverage• Advised colleagues on current news and market research and trained colleagues with talking points• Composed copy for, edited, and designed digital and print materials (e.g. newsletters, email campaigns, brochures, signage)• Executed all digital marketing, including website, e-newsletters, and social media• Curated content and sourced visual assets for promotional materials by capturing photography of events, programs, and flora• Implemented brand guidelines through the provision of guides, tools, and templates, while also conducting training sessions to instruct staff on their effective utilization• Led a small in-house team and external creative agencies and vendors• Cultivated partnerships with other organizations, social media influencers, and sponsors

• Oversaw marketing communications• Managed media relations and secured press coverage• Wrote copy for, edited, and designed digital and print materials• Oversaw all digital marketing, including website, eblasts, and social media• Sourced photography for promotional materials• Briefed colleagues on current news and market research• Enforced brand guidelines, creating guides, tools, and templates, and trained staff on usage• Managed a small in-house team and external creative agencies and vendors• Cultivated partnerships with internal and external teams and audiences• Worked closely with consulting agency to refresh company brand guidelines and with research firm conducting audience surveys

• Directed external PR and creative agencies; formulated strategic communication plans for initiatives and mission• Cultivated relationships with media, securing interviews and prominent placement in key top-tier media • Oversaw all external marketing platforms, including print and digital newsletters, social media, and blog• Collaborated with municipal, corporate, and community entities to cross-promote initiatives• Managed in-house, cross-functional teams

• Managed media relations, elevating organization’s visibility in the media and public through proactive news monitoring, thoughtful targeting, persistent pitching and coverage in prominent outlets, including The New York Times, The Wall Street Journal, NY Daily News, New York Magazine, Time Out NY, NY1, CBS, WLNY, PBS, PIX11, NEWS12, and more.• Managed and trained Marketing Associate and Marketing Assistant

• Conducted media outreach, increasing impressions year-by-year—419 million impressions in 2012, 480 million in 2013, 786 million in 2014• Published content on blog and social media• Provided editorial assistance and writing for bi-annual newsletter• Built a reporting system to measure results of media outreach with impressions, origin, tone, and more• Took photography of events and programs for content• Oversaw and systemized digital library of visual assets

• For HomeGoods: led media relations efforts by securing coverage; coordinated events for influential media to cover grand store openings nationwide• For Sharp Electronics: coordinated appointments at conferences and demos for key media, including Discovery, Home Theater, and Robb Report for high-end Elite LCD TV

• Served as the main day-to-day contact for clients; ideated and implemented strategy• Pitched to media on behalf of consumer clients Calphalon, Martek Biosciences, and Lutron• Secured media coverage for press events, including demos, satellite and ground media tours, and roundtables

• Facilitated in the launch of the “Beautiful Minds: Finding Your Lifelong Potential” campaign, a national search for adults 55 and over doing beautiful things that won a 2010 PRSA Big Apple Award• Presented comprehensive media reports tracking outreach and results