Anne Carlson Email & Phone Number

Berkeley, California, Us

At Jiminy’s we make sustainable pet food and treats using cricket protein. Jiminy’s products nourish our pets and promote long-term stewardship of the earth. Our products are human grade; made with the best ingredients that are carefully chosen to enhance our pets’ health and happiness.

Philadelphia, Pennsylvania, Us

Noble is simplifying payments. We've built a rockstar team to solve a long-standing problem in the $25B bar & nightlife space. We're currently in beta but if you're interested in learning more or in joining the team, feel free to reach out (Hello@GetNoble.co).

San Francisco, California, Us

Providing guidance and executive team consulting on product strategy and development (mobile app and dashboard design); data strategy; product marketing; enterprise design; and strategic partnerships.

Orrville, Oh, Us

Led Consumer and Customer Strategy, Consumer Segmentation, Shopper Insights, Market Analytics, Business Intelligence, Advanced Analytics, HQ Shopper Loyalty, and Competitive Intelligence. Managed an internal team of 30 as well as an onsite and offshore dedicated Nielsen team of 13. Responsible for a $20 million budget.Developed growth strategies and Innovation platforms for all brands through the integration and translation of marketplace, consumer, competitive and environmental information, resulting in better short and long term business performance. Architected and led the development of consumer knowledge estate. Platform included Demand Landscape/Demand University, purchase structure, optimal spend, price elasticity modeling, marketing-mix optimization, predictive analytics, digital ecosystem design and development, sentiment analysis, path to purchase, and trip missions. Based on leadership of this work, nominated for a MAKE Award in 2013 (Most Admired Knowledge Enterprise). In addition, “Consumer insights and demand landscape” were consistently sited as a key competitive advantage for BHP (example, Consumer Analyst Group of New York / CAGNY presentation Feb 2015).Identified and led key strategic growth initiatives for the company, including:• Foresight: 10yr forecast identifying future disruptive forces• Demand Landscape: Consumer segmentation, need states and strategic growth opportunity areas• New Growth Ventures: Tech start-up partnership opportunities. Digital ecosystem – aggregating content, utility and commerce• Category of the Future: Vision for the future in-store/Omni-channel category experience; partnered with key retailers to bring the vision to life through real-world learning labsKey member on multiple cross-functional, priority, organization-wide task forces, including:• Enterprise Design Team • Del Monte Transformation Program• Joint Customer Business Planning• Pet Snacks Leadership • Diversity and Inclusion Team

Chicago, Il, Us

Led the integration of Secant into IRI while continuing to work with new and existing customers. Provided strategic consulting to consumer packaged goods manufacturers and retailers. Identified and assessed viability of white space opportunities. - Delivered growth and innovation projects for CPG manufacturers (including Kraft, Johnson & Johnson). Integrated Hendry market structures with attitude and usage (A&U) analysis, defining need states and consumer segmentation for multiple categories- Developed IRI’s private label market offering, including Private Label Risk Mitigation for CPG manufacturers (Johnson & Johnson, BIC, Land O’ Lakes and others).

Secant, Inc provided technology solutions to the beverage alcohol industry. With an emphasis on accuracy, integrity and improved frequency and coverage, Secant’s Transformer facilitated the collection and transformation of disparate data from distributors, military, and national accounts to support domestic and international manufacturers with a clear view of performance and total consumption trends.Ms. Carlson managed all aspects of the start up business until the sale of the business to Information Resources in the summer of 2006.

Three Deep launched a web-based beverage management solution for on-premise retailers. The solution captured on-premise inventory movements, managed distributor reorders and managed pour costs. Also, collected sales data was sold to Manufacturers to track on-premise consumption.• Led the feasibility stage (employee number two)• Developed the Three Deep Business Case which was used to procure more than $10 million in corporate funding from Diageo’s New Business Ventures group• Built an Experience Center to conduct focus groups with bar owners and potential partners, this helped to validate the business strategy• Wrote and managed the application process for the Three Deep product patent – “an inventory management application for on-premise establishments”• Defined the Three Deep product development process that is used across the organization from definition of customer requirements through product implementation into production• Led the technology organization in developing the Three Deep product set - organization included development team, QA, infrastructure, operations and product management • Launched Three Deep’s Consulting Services group• Led the product design and development of the web-based Three Deep products – included budget responsibility• Built a highly motivated, productive technology department from the ground up. Utilized full time employees, contract employees, offshore development (India) and QA resources.

London, Gb

Diageo is the world’s leading and most profitable spirits and wines company. The West was Diageo’s third largest market on a global basis with revenues of $600 million. Diageo Global Wines was the 6th largest wine producer in the world with worldwide revenues of over $500 million.• Member of the West executive team, leading the West market information systems team and the global wine systems team in the development and implementation of IS solutions for sales, marketing, finance, human resources and operations. • Developed the North American IS three year strategy.• Developed and implemented strategic 5 year plan for Diageo West, increasing profit after tax by 27% over prior year, this was accomplished by increasing West net sales by 15% while achieving a 4% reduction in discretionary spend • Managed a cross functional team to develop key performance indicators in the West market• Assembled and managed diverse teams and departments (including budgetary responsibility) • Developed an eCommerce strategy for Wines brands• Developed a global IS capabilities framework and helped develop the Diageo global organization and leadership capability framework/guidelines• Budgetary responsibility for the West and Wines IS teams/projects

Dublin 2, Ie

Andersen Consulting (now Accenture) is the world’s largest management consulting firm. • Member of Andersen Consulting’s Food and Consumer Packaged Goods industry group, leading the development of the Consumer Packaged Goods CRM market offering.• Appointed to the Food and Consumer Packaged Goods Management Advisory Council - participated in identifying issues and improvement opportunities for the industry practice• Participated on the Knowledge Management Subcommittee• Developed multi year IT strategic plans for consulting clients, both comprehensive and area specific• Consulted and provided guidance to senior executives on diverse business/technology issues, key clients included Kellogg, Hershey, Clorox, Safeway, Provigo, Granny Goose, Siebel Systems, Byer California, Orchard Supply Hardware, Goldman Sachs, First Boston Corporation• Facilitated workshops in North America, United Kingdom, France, Brazil, Switzerland and Italy to introduce Customer Relationship Management to consumer packaged goods executives• Led the sales effort and implementation for numerous engagements at Andersen Consulting• Developed and led the consumer packaged goods CRM market offering for Andersen Consulting, generating new projects and incremental revenue of > $30 million in the offering’s first three years• Assisted in the sale of all Consumer packaged goods CRM projects, including American Greetings, BAT, Dial, Gillette, Hershey, Kellogg, Reynolds Metals, and Quaker• Worked with Siebel Systems, the world’s leading supplier of web-based CRM software systems, to develop their Consumer Goods industry application (the first industry application developed), leading to incremental sales of > $15 million in its first three years• Nominated into Andersen Consulting’s mentoring program, mentoring many analysts and consultants through to their Management promotion

Digital Marketing Strategies

Mba, Finance

Ba, Political Science, Economics, Mathematics