Annette Armstrong Email and Phone Number

My responsibilities include, business development, marketing, lead therapist.

https://uk.nyrorganic.com/shop/annettearmstrong

Marketing and Stakeholder Engagement

Amalgamate is an occupational health and safety consultancy. Our aim is to ensure companies big and small meet compliance and risk management requirements.

Customer Experience StrategyRetention MarketingCustomer Experience MarketingCustomer RetentionCustomer Service Improvement ProgramIncrease Product UtilisationCustomer Winback campaigns

My key role is to develop, manage and implement the energy retail marketing strategy which will: • Contribute to the achievement of Energy Retail customer retention targets• Ensure compliance with Energy Retail supply licence requirements• Support and consolidate sales activity• Assist with the delivery of Energy Retail’s wider Brand strategy More specific responsibilities include: • Develop, manage and implement marketing activity aimed at:o Minimising losses, increasing value from existing customers and projecting key Energy Retail brand values.o Ensuring compliance with Energy Retail licence requirements relating to the provision of mandatory information to customers.o Supporting and consolidating sales activity My activity is primarily Direct Customer Communications, Telemarketing campaigns and production of general Marketing Collateral. • Managing the full creative development process with external Marketing agencies, ensuring all internal stakeholders are managed effectively and appropriate sign off is secured for marketing activity. • Locating, implementing and managing appropriate response handling for inbound campaigns and contact capacity for outbound activity as required. Ensuring that relevant briefing, training and call centre support is available for all marketing activity. • Effectively managing the budget for tasks within the campaign portfolio, maximising cost efficiencies from both internal and external suppliers. • Optimising the efficiency and cost effectiveness of all marketing activity by implementing reporting and evaluation processes in conjunction with MR&DBU, Finance and external agencies where relevant. • Working closely with Product and Pricing team to maximise the effective promotion of ScottishPower’s product portfolio within marketing activity. • Respond quickly and effectively to competitor activity and business opportunities as they arise.

Take to Market Home and O2 Labs Manager (directly report to General Manager) responsible for the delivery of consumer TTM activity into the Voice, Retail and Online teams within Sales and Service. The role is responsible for influencing the shape and scope of the overall delivery of projects and focusing on embedding new initiatives through TTM methodologies, ultimately facilitating Sales and Service goals of growing our consumer fan base, creating a world class employee experience, and ensuring cost efficiencies and effectiveness through the directorate.Responsible for managing a team of consultants together with virtual teams across all channels to ensure that O2 retains their competitive advantage. I work closely with the proposition team often involved from the outset of the O2 change process, to deliver monthly cross channel activity plans ensuring alignment of key activities across consumer, and to manage messages, to ensure consistency across all consumer channels.With complete ownership of the TTM plan my remit is to ensure projects, propositions and campaigns are supported with accurate and detailed documentation and are communicated to key stakeholders on a timely basis.A critical part of my role is to utilise strong consultancy and negotiation skills to act as an enabler across the team and other directorates to protect, develop and secure the right communication to staff and customers.

Customer and People Experience Campaigns/Communications Manager role. In a pivotal role, I engage with the Customer and People Experience Directorate and that of other Directorates and functions within O2 particularly Customer Service, Internal Communications, Marketing and Retail. I work in partnership to champion the customer and people experience in O2, building and assisting with developing and managing key products and relationships. I am the gate keeper for all customer communication protecting the aims of the propositions and the customer experience.A critical part of my role is to utilise strong consultancy and negotiation skills to act as an enabler across the team and other directorates to protect, develop and secure the right communication to staff and customers.

Employed as Marketing Projects Manager in the Customer Service Department where my role was to research, prepare, analyse and deliver external and internal marketing strategies for core Scottish Water product/services and brand. An essential part of the role required successful work with the community managers, councils, private companies and the public on community-based projects. I was responsible for managing special projects, delivering above and below the line campaigns and developing external partnerships - £1.8 billion Capital Investment Projects, Scottish Water Solutions, T in The Park, Live & Loud, Bogus Caller, Winter Warmer, Waterwise and Watersense.Principal Responsibilities:1 Understanding customer product and service requirements and analyse results2 Developing and establishing the Scottish Water brands including creation and stakeholder consultation3 Identify and project manage critical marketing initiatives (both ATL and BTL)4 To gather, analyse and disseminate customer, competitor marketing plans and strategies5 Service and develop other departments/divisions marketing plans and strategies 6 Set and manage budgets to ensure maximum efficiency7 Managing staff and resources 8 Preparing marketing material as well as management of events both internal and external9 Contribute to the development of the internet strategy and web services.In addition, I performed the role of Marketing Manager during a period of organisational change from 2007 to 2008 when I had the pleasure of managing a team of dynamic and energetic people committed to delivering for Scottish Water. In this role I was solely responsible for the overall marketing budget as well as the marketing and communication management of all portfolio brands. This included daily communication to over 5 million customers and 160,000 businesses.

Employed as an Account /Business Development/Marketing Manager within Scottish Television Sales part of the SMG Group. My core duties centred around the management of structured client campaigns - from creation and development through to implementation. This role included: achievement of individual revenue targets, development of effective commercial relationships with direct clients both private and public, identification and development of new revenue growth within the Scottish West transmission area, provision of airtime proposals and relevant research to direct clients, negotiation of all airtime deals with direct clients, working in collaboration with the STV Business Director and Business Development Team to develop and implement all new business strategies and initiatives. This included preparation of forecasts, monthly reports, client contact sheets and maintenance of the client database, account management and commercial production ensuring all are professionally serviced including corporate entertainment. Work in collaboration with the client, creative agency and media buyers to develop innovative and exciting campaigns that would deliver the needed outcome. An essential element of this internal role was to ensure effective negotiation with internal stakeholders thus maximise the advert viewing rate for the client.

Employed as a Marketing and Account /Business Development Manager within an ‘Award Winning’ creative design agency. My duties included: business development, promotion of all services, design, exhibitions, multimedia, advertising (above and below the line), media purchasing, developing marketing plans and strategic planning and development, account management, tender preparation as well as print management, job costing, invoicing and budget management for clients.Client Management was a key part of this role working across both private and public sectors. It was my role to build trusted relationships and work proactively to develop marketing plans and creative campaigns across a number of channels to maximise the client’s sales and awareness.

Curious Oranj sponsored my final year at Paisley University and then took me on full time as Account Manager. My duties included: •Business development – within many key industry sectors•Promotion of all services - design, interiors, exhibitions, multimedia, advertising (ATL and BTL), media purchasing, research and marketing and strategic planning •Account management – such accounts as Sulzer Vascuteck, West of Scotland Water, SCIAF, at.home nationwide (formally Quality Street), Melville Craig, Source Selection, Merit International (London), Scottish Enterprise Tayside and Empteezy.•Working in partnership with directors on key accounts – such as Vogue Furnishings, Scottish Enterprise, •Tender preparation and presentation – Strathclyde Passenger Transport, W@W 2000, Scottish Citylink, Scottish Enterprise Tayside, •Print management, job costing, invoicing and budget management for clients