Sr. Marketing Manager, Lakewood Center & Stonewood Center
Current● Own marketing vision/strategy that drives net operating income, annual sales, and annual traffic ● Create Marketing/Business Development Plan and Budget to meet KPIs (securing tenants, establishing partnerships with civic leaders, event planning, income generation ● Drove trip frequency and income by partnering with center, leasing, and assisting teams to develop effective marketing strategies based on customers’ needs ● Forecast and project quarterly data ● Lead 1:1 meetings, performance reviews, and coaching sessions for the Support team. ● Own all digital/social media programs to drive customer traffic, including influencer campaigns, B2B and B2C email campaigns, and Instagram/Twitter/Facebook content creation ● Drive public relations for two centers that includes Media outreach/pitches and crisis communication ● Ensure that both centers are catering to the local community by conducting market research to identify trends, ideas, and activities and pitch innovative ideas ● Run and present ROI reporting ● Analysis of sales performance and traffic results compared to industry benchmarks; utilize reporting to create focused marketing efforts accordingly ● Earn trust with new businesses by understanding company goals prior to opening and providing tools to build brand awareness, create marketing strategies, and foster partnership opportunities
