● Own marketing vision/strategy that drives net operating income, annual sales, and annual traffic ● Create Marketing/Business Development Plan and Budget to meet KPIs (securing tenants, establishing partnerships with civic leaders, event planning, income generation ● Drove trip frequency and income by partnering with center, leasing, and assisting teams to develop effective marketing strategies based on customers’ needs ● Forecast and project quarterly data ● Lead 1:1 meetings, performance reviews, and coaching sessions for the Support team. ● Own all digital/social media programs to drive customer traffic, including influencer campaigns, B2B and B2C email campaigns, and Instagram/Twitter/Facebook content creation ● Drive public relations for two centers that includes Media outreach/pitches and crisis communication ● Ensure that both centers are catering to the local community by conducting market research to identify trends, ideas, and activities and pitch innovative ideas ● Run and present ROI reporting ● Analysis of sales performance and traffic results compared to industry benchmarks; utilize reporting to create focused marketing efforts accordingly ● Earn trust with new businesses by understanding company goals prior to opening and providing tools to build brand awareness, create marketing strategies, and foster partnership opportunities

●Created and implemented charity and signature events resulting in generating additional income for Center.●Supported retailer relations with the event execution and Grand Opening strategies, special appearances and sales which resulted in increased net operating income, sales, and traffic ●Produced and managed center’s marketing plan, events calendar, and budget. Responsible for monthly Reforecast of the Marketing budget for Property Manager and Regional Vice President ●Selected as 1 of 6 (top 8% of the company) to become certified through ICSC as a Certified Marketing Director (CMD)