Annette Banca Email & Phone Number

Annette serves as Managing Partner and Executive Vice President within 5W's Parenting/Mom & Baby and Wellness division, where she has been a part of the firm for the past 17+ years. Throughout her career, she has worked with both start ups, as well as established brands including: buybuy BABY, Delta Children, Lansinoh, The Lumistella Company (The Elf on the Shelf), Yoto, Greenlight, Kids2, Owlet, Mabel's Labels, Play Monster, Diono, Fairytales, Upspring, Cold-EEZE, Rainbow Light, Celsius, Beekeeper's Natural, as well as top experts, thought leaders, and entrepreneurs within the space.  With her extensive public relations and marketing background in wellness and parenting (gear, products, maternal/children's health, apps/tech etc.), Annette has led and executed several major media campaigns and media/celebrity events, working with celebrities such as Kristin Davis, Giuliana Rancic, Jenny McCarthy, Jordin Sparks, Mandy Moore, Shawn Johnson, The Jonas Brothers, to name a few. She has created key partnerships for her brands within the media, celebrity and influencer space, and manages a full team to constantly garner brand awareness and national/regional media coverage that keep her clients with her for a long time. Before her start at 5W, Annette worked at Shiseido Skin Care heading the PR campaigns for their men’s skin care line, ZIRH International. There she was responsible for helping to launch the ZIRH brand as well as its licensees, the FCUK (French Connection) Fragrances and the John Varvatos Fragrances. She was instrumental in landing ZIRH in the top 3 men’s skincare companies in the U.S.Annette's greatest accomplishment is being a very proud Mom of 3!

Listed skills include Public Relations, Beauty Industry, Social Media Marketing, Skin Care, and 15 others.

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  Baruch College