Independent consultant in the contract industry and beyond:Product StrategyDesign StrategyMarketing CommunicationsTrainingBusiness Development: new business and international expansion

Conceive and execute creative collaborations with design archives

Consulting to brands in the furniture, workplace and home industriesB2B and DTC MarketingBrand growth through social media and online marketing campaigns, websites, product portfolio planning and business developmentDesigner representation

• Responsible for launching new product types and expansion into new sales channels• Launched Maharam Accessories, including bags, pillows and printed materials targeted at retail and E-Commerce distribution• Conceived, developed and launched collection of bags in collaboration with world-renowned designers (Konstantin Grcic, Hella Jongerius, Jasper Morrison)• Prepared for introduction of Danskina rugs to North American retail and contract markets in 2014, responsible for P&L to operational structure to Sales / Marketing strategy• Directed Maharam E-Commerce strategy including definition of policies and processes to allow for seamless user experience

• Led market research for new product types• Developed Maharam Accessories, to be launched in 2013

Achievements• Initiated, implemented and supervised strategic global partnership with Kvadrat, the leading European resource for commercial interior textiles• Directed development and launch of Maharam Digital Projects (fall 2009), a series of digitally printed artwork for the walls by artists and designers• Conceived and implemented “infotainment” strategy for Maharam website• Proposed and supervised implementation of Maharam’s approach to environmental Marketing Responsibilities• Managed Product Management, Communications and Sampling staff and external resources (website development, PR)• Liaison to press, key partners and external institutions• Developed and implemented advertisement and PR strategies• Website development

Achievements• Initiated and implemented distribution agreement with Fritz Hansen, a leading Danish furniture manufacturer• Managed development and launch of new product lines and enhancements of existing products • Determined and maintained pricing and profitability for all product lines Responsibilities• Developed product briefs and coordinated product development projects • Conceived Marketing tools • Organized and art directed photo shoots in conjunction with graphic designer• Organized annual KnollStudio retail sale events in 20 showrooms nation-wide

Responsibilities• Functioned as German link in European and international marketing organization• Implemented and supervised Knoll Marketing activities in Germany• Orchestrated European Marketing efforts for KnollStudio product line