Annette Mueller Email & Phone Number

Brookfield, Wisconsin, United States

Implement quality assurance on new product, platforms, and customer facing channels as it relates to providing consistent messaging that also meets all regulatory requirements. Creates and maintains appropriate documentation (includes well-defined quality controls) to ensure full regulatory and Bank compliance as it relates to customer communications and workflows for department use. Develops consistent and clear customer communications which will be used across various customer contact channels. Develop training materials and scripting for our growing online account opening and digital communications channels.

Milwaukee, Wi

Developed and implemented compliance process to ensure deposit product adherence to regulatory requirements while working hand in hand with marketing to launch successful marketing campaigns.• Worked closely with compliance, legal, marketing, and customer experience teams to expedite building process to remediate outstanding, unsatisfactory regulatory audits that took place previously, ensuring deposit product-sets met all compliance requirements for launches and beyond. The process was also integrated into marketing’s automated content management tool.• Developed new checking product disclosures, incorporating fee schedule details to create clear and transparent legal documents, increasing customer experience scores 10 - 15%.

Milwaukee, Wi

Delivered high-level support and oversight to business lines and supported add-on projects as required by changing regulatory environment. Managed deposit compliance risk advisory role while providing meaningful direction to achieve business objectives and meet expected timelines. • Performed Effectiveness Ratings and Risk and Control Assessments while providing effective challenge to operations and retail bank lines of business, resulting in tighter controls to reduce financial and regulatory risk. • Led and managed all legal, compliance, and marketing collaboration efforts, crafting principle reference document and updating to provide enterprise-wide guidance on regulatory requirements for marketing assets. • Managed Deposit Operations desktop procedural upgrade project, successfully completing and resolving open concerns to improve compliance risk management. • Assessed and edited customer communications containing product information and regulatory disclosures for 3 mergers and acquisitions, achieving 90% conversion of weekend retention rates.

Milwaukee, Wisconsin, United States

Oversaw brand and creative services marketing team, developing best-in-class digital, social, in-stadium, and traditional marketing campaigns to strategically optimize conversations and conversions to benchmark levels and above.• Spearheaded efforts to streamline 17+ different representations of brand into 1 unified master brand approach, ensuring integrity and consistency in marketplace.• Developed skills of 8 team members challenged to reach increasing levels of sophistication and effectiveness of marketing programs, leading to above benchmark open and click-through rates on emails. • Provided assistance to compliance, audit, and legal during regulatory exams and internal audits, resulting in marketing not party to any unsatisfactory audits requiring remediation during tenure.

Milwaukee, Wisconsin, United States

Partnered with retail lines of business (deposit and lending) to support marketing campaigns, increase sales, and drive company revenue. • Led large, multi-media, multi-state campaign interfacing with external agencies, marketing teams, B2B and B2C lines, product management, and compliance, increasing Facebook followers 103%, and 36 media outlets generating > 87M impressions equating to $708K with 100% positive sentiment. the campaign included a heavy social media component with corporate events and social responsibility (giving back) element.• Directed enterprise-wide footprint projects in collaboration with property management, architects, and external vendors, rebranding corporate centers, new corporate and branch locations, branch remodels, and relocations within 5-years at first 100+ sites.