Design, analysis, and interpretation of projects from data requirement gathering to data processing, prototyping, modeling, and recommendations. Communicate project status, progress, risks and updates to stakeholders and senior leadership Provide data driven recommendations on key business initiatives. Support data analytics requests with highest quality results and thoroughness. Communicate findings clearly to stakeholders through visualizations (Tableau), interpretation, and story-telling. Proactively monitor and communicate opportunities on key performance indicators and metrics for hiring initiatives. Provide weekly updates including index to forecast and channel effectiveness. Collaborate with talent marketing to develop strategy, standards, goals, and KPI’s throughout the entire hiring funnel from awareness to hire. Build cross-functional relationships to ensure long-term partnership success.

Pioneered the use of divisional marketing data and analytics across marketing channels and programs to identify how leads were generated and figure out how to achieve outlined goals.Owned the dashboard lifecycle from design and data analysis to achieve corporate initiatives and goals.Analyzed average of 3,000 weekly leads and evaluated shortfalls to reduce excess costs, ensure that leads were qualified, optimize the funnel, unstick leads within the funnel, and drive pass-through to the next step.Delivered real-time visibility into the hiring funnel with no downtime by building a Tableau dashboard

Work closely with multi-functional teams including operations, marketing and merchandising in defining and measuring and reporting on KPIs. Lead analytically-driven problem-solving to develop actionable business insights and recommendations to drive eCommerce optimizations.Work closely with the Web Analytics Product Manager to work on the continuous development and improvement of client tracking, data collection, reporting and monitoring capabilities.

Challenged to provide leadership in support of large-scale social media marketing efforts. Conduct research, and perform data analyses to develop and deliver knowledge of target audience segments by social channel and customer segment. Manage multiple, ongoing projects, including status reporting to senior managers and various stakeholders. Translate technical requirements into business requirements, streamlining the right reporting metrics for analysis and consumption.

Initiated innovative research techniques for use in customer segmentation, attitude and usages studies, and pricing. Defined and delivered dashboards, reports, and metrics to inform marketing strategy. Developed actionable price modeling and business forecast strategies for multiple business units and leveraged analytical tools to optimize business development. Worked with cross functional teams to managed budgets including for both operational and strategy Analyzed Black Friday data to understand the impact of pricing, and influence retail strategy, delivering recommendations that led to a $500 price reduction on a popular television, and decision to start planning earlier. Delivered key insights and recommendations that led to the execution of a student cell phone program, performing research on U.S.-based cell phone data to determine how students buy phones and the applications they use

Developed and maintained executive dashboards and reports for the Global Customer Success group, using Excel and Tableau. Perform analyses on customer health scores, bookings and pipeline. Provide ad hoc reporting and analyst for executive level management.

Develop metrics strategy, including KPIs and key insights, mapping out relevant and actionable reports, monitor and refine the dash board based on changing, evolving business needs.• Analyze web traffic & site behavior using Webtrends for business insights to deliver on improved customer site experience & business growth (sales, traffic, conversion)• Design, create & automate weekly, monthly and quarterly dashboards & reports as well as meaningful KPIs at all levels, including executive summaries & detailed channel performance reports• Work with source managers to design custom reports to measure & analyze campaign effectiveness to support cross-channel marketing efforts (e-commerce, SEM, SEO, e-mail.)• Keep up to date with competitive trends and best practices in web analytics• Identify best practices & stay current on emerging web measurement tools, strategies and trends• Web Analytic tools used: Google Analytics, Webtrends, Adobe Site Catalyst

Driving the site content production process as well as facilitating the process from requests and requirements through production. Web Content Management•Manage all incoming change requests for company’s Web sites, using SharePoint •Manage workflow, prioritize and meet deadlines, and handle multiple jobs/projects simultaneously•Facilitate all Web site requests to final production•Communicate status requests to business owners and Web content team on a weekly basis•Track and monitor requests from inception to completion•Oversee and ensure timelines are being followed for multiple requestsWeb AnalyticsProvide weekly and monthly reports on Web and campaigns; this includes site visits, isales revenue, and for campaigns, click through rates and revenue.

Provide market research for an internal Cisco service group. Research competitors’ core competencies and general pricing information, this is to show how the competitors compare to the service group’s offerings. Provide a spend analysis. Create and organize analysis for group’s wiki.

Provide critical market research and competitive intelligence to assist with business development and strategic planning. Extensive market research, analysis and development of strategic business case analysis to support key business initiatives.•Provide extensive market research and analysis to global strategic surgical marketing team •Research, analyze and develop extensive business case analysis for strategic marketing initiatives•Develop and publish quarterly strategic marketing update to internal customers, both domestic and international•Respond to ad-hoc requests and prepare detailed analytical reports. Proactively scan landscape for competitive intelligence •Developed electronic library of market research reports, competitive intelligence and clinical literature•Support executive management with various research projects to meet marketing objectives•Promoted to this position as a result of excellent research and analytical skills

Managed major Canadian, Latin American and US distributor accounts to ensure compliance with current contracts. Analyzed documentation including contracts, terms and conditions, and purchase orders. Managed all aspects of sales and order administration.

Install CoordinatorCoordinated new installations with customers, shipping companies and field service. worked all phases of the install process including customer site readiness, scheduling field sales and field service to ensure smooth installation. Resolved issues related to shipments, shortages and conflicting schedules of field service