Annette Farmanfarmaian (She/Her) Email and Phone Number
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As an event marketing executive, I have over 20 years of experience in leading and managing global corporate event teams for some of the most innovative and successful companies in the tech and subscription industries, such as Salesforce, Twilio Segment, New Relic, and Zuora. My core competencies include event marketing strategy, experiential program development, team building and leadership, and live and virtual event production. I have successfully elevated hundreds of events achieving improved NPS scores, increased engagement, and higher ROI.My mission is to create memorable, impactful, and meaningful events and experiences that connect and inspire audiences, drive business growth, and showcase the value and vision of the brands I work with. I am always looking for new and creative ways to engage and delight customers, partners, and employees, and to leverage the latest technologies and trends in the event industry. I am currently seeking new opportunities to apply my skills and expertise in event marketing and to join a dynamic and collaborative team that shares my passion for excellence and innovation.
Illumyn Impact
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Vice President, Awareness And EventsIllumyn Impact Jan 2024 - PresentOakland, Ca, Usillumyn Impact (Formerly Him For Her) is a social impact organization aimed at accelerating diversity on corporate boards. To bridge the network gap responsible for the sparsity of diverse talent in the boardroom, illumyn Impact engages business luminaries and partners with leading private equity and venture capital firms to connect diverse talent to board service. Drawing from its ever-growing referral-only talent network of 8000+ executives, a third of whom are women of color, illumyn Impact introduces board-building companies to board-qualified candidates. Together with guest hosts like Scott Cook, Reid Hoffman, Dara Khosrowshahi, and Eric Yuan, Him For Her also convenes roundtable discussions that extend networks for CEOs and current and aspiring board members.
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Seed InvestorHarlow Nov 2022 - Present -
Marketing ConsultantAnnette Farmanfarmaian Consulting Feb 2012 - PresentClients Include: Apigee, Google X, Jobvite, Informatica, VMWare, Segment.
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Head Of Corporate Events And Field Marketing Twilio Segment (Interim)Twilio Jan 2022 - Dec 2022San Francisco, California, UsJuly 2022 - Present - Head of Corporate Events (Interim). Leading the rebuilding of Twilio Segment Corporate Event Initiatives focused on Segment programs within Twilio's Annual SIGNAL conference and Summits Programs.January 2022 - June 2022 - Head of Field Marketing and Events (Interim). Rebuilt Twilio Segments' Field Marketing team after Segment was purchased by Twilio and pandemic shifted corporate direction. Hired and onboarded new team while maintaining current projects, building bridges between Twilio Field Marketing and Segment Field Marketing. -
Head Of Strategic Events And ExperiencesNew Relic, Inc. Jan 2020 - May 2021San Francisco, Ca, UsLed the Corporate Event Marketing team including• Proprietary event team (FutureStack, Nerd Days)• Marquis 3rd party event team (AWS re:Invent, Kubecon) • Internal employee event team (SKO, Incentive, leadership)Flipped all programs to virtual in Spring 2020 (with improved NPS scores) and elevated events team to live, virtual and hybrid events team. -
Vice President, Event Management And OperationsStreamlinevents, Inc. May 2014 - Jan 2019Emeryville, Ca, UsBuilt and managed a team of 43 Event Managers, Directors, Account Managers and Coordinators, running over 700 global corporate events a year for Silicon Valleys' top companies. (Including Palo Alto Networks, Salesforce, VMware, Pivotal, Splunk, ServiceNow, LinkedIn and Twitter)Managed team that did everything for clients from concept and theme development to site searches, contract negotiation, budget development and maintenance, content management, creative development, vendor/partner management and attendee communications through on site execution and reporting.Responsible for hiring, team growth, training and employee engagement.Events include; User Conferences, Developer Events, Roadshows, Executive Forums, Partner Programs, Product Launches, Technical Summits, SKOs, Company Engagement Events and Incentive Programs.Technical Summary: Competent in Microsoft Office Suite, Google Docs, Salesforce, Concur, Teamwork, Zoom, Webex, Skype, Slack,Rainfocus, Cvent and various Social Media platforms. -
Senior Director Of MarketingZuora, Inc Mar 2008 - Sep 2011Redwood City, California, Us2010– 2011 – Senior Director, Communications and EventsManage analyst and press relations in addition to running global event marketing and major campaigns strategy. 2008 – 2009 – Director, MarketingManage Zuora marketing team from its inception through first 7 launches. Developed and ran all aspects of Zuora marketing including AR, PR, Demand gen, Customer and Event marketing, Website development, SEO, SEM and social media strategy for fast growing internet start up. -
Event Marketing Contractor - Vmworld 2007Vmware Jan 2007 - Dec 2007Palo Alto, Ca, UsVMorld Speaker Manager -
Director Of Event MarketingSalesforce Sep 2004 - Aug 2006San Francisco, California, UsDevelop overall integrated marketing plan and budget for Dreamforce, launch programs and special event projects. Directed executive-level events, including: analyst conferences, press launches and executive summits and all other salesforce.com momentum events. -
Senior Event Marketing ManagerBea Systems Jan 2003 - Nov 2004UsDirected executive-level events, including: analyst conferences, press launches and internal sales meetings. -
Event ManagerWoodberry Events, Inc Jan 2002 - Dec 2003Managed successful worldwide sales conference for BEA Systems, leading to new BEA business.
Annette Farmanfarmaian (She/Her) Skills
Annette Farmanfarmaian (She/Her) Education Details
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University Of Colorado BoulderClassics
Frequently Asked Questions about Annette Farmanfarmaian (She/Her)
What company does Annette Farmanfarmaian (She/Her) work for?
Annette Farmanfarmaian (She/Her) works for Illumyn Impact
What is Annette Farmanfarmaian (She/Her)'s role at the current company?
Annette Farmanfarmaian (She/Her)'s current role is Building Better Boardrooms | Event Marketing Strategist | Investor | Former @Salesforce @Twilio Segment @Zuora.
What is Annette Farmanfarmaian (She/Her)'s email address?
Annette Farmanfarmaian (She/Her)'s email address is an****@****ail.com
What is Annette Farmanfarmaian (She/Her)'s direct phone number?
Annette Farmanfarmaian (She/Her)'s direct phone number is +171451*****
What schools did Annette Farmanfarmaian (She/Her) attend?
Annette Farmanfarmaian (She/Her) attended University Of Colorado Boulder.
What skills is Annette Farmanfarmaian (She/Her) known for?
Annette Farmanfarmaian (She/Her) has skills like Salesforce.com, Saas, Strategic Partnerships, Go To Market Strategy, Cloud Computing, Social Media Marketing, Lead Generation, Crm, Email Marketing, Demand Generation, Start Ups, Enterprise Software.
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