Annette Frattarole Email and Phone Number
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A strategic, authentic leader with demonstrated success in achieving revenue goals, talent development, client acquisition and loyalty, go-to-market strategy development, optimizing internal operations, and building consensus across multiple organizational levels. Focused on delivering results for clients with proven leadership experience in new product deployment, sales enablement, sales, coaching, SaaS, advertising, and omnichannel digital marketing for retailers.
Depodash
View- Website:
- depodash.com
- Employees:
- 3
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DepodashCalabasas, California / Lancaster, Pennsylvania -
Vice President Of SalesListrak Nov 2021 - May 2023Lititz, Pa, UsResponsible for hiring, training and leading B2B Saas sales, business development and sales operations teams in driving new business for Enterprise and Mid-Market retailers across the US and Canada. Keen focus on long-term revenue goals, cross-team collaboration, project and stakeholder management. With the singular focus on delivering results for retailers and brands, Listrak delivers results for more than 1,000 retailers by providing best-in-class email, SMS, behavioral marketing, cross-channel orchestration, predictive analytics, AI and customer insight solutions that drive customer engagement, revenue, and loyalty. -
Sr. Director Of SalesListrak Jan 2018 - Nov 2021Lititz, Pa, Us -
General Manager, Harrisburg And Wilkes Barre/Scranton DmasComcast 2016 - 2017Philadelphia, Pa, UsPromoted to Area General Manager over multiple television markets in PA and multiple lines of business: local, regional, national, automotive and digital advertising sales; research and marketing. Consistently grew revenue through leadership of 11 advertising sales teams, digital sales, pre and post sales support, research and marketing verticals. Led a cross-functional workforce of 80+ employees and served on national committees (President's Club, Sales Compensation, Inclusion and Diversity). Maintained meaningful affiliate relations and successfully negotiated affiliate contracts. -
General Manager, Harrisburg DmaComcast 2005 - 2016Philadelphia, Pa, UsPromoted to General Manager over multiple lines of business (local, regional, national, automotive, digital sales), Research and Marketing departments. Directed all aspects of local/regional/national sales for television advertising and digital products, business development, research and marketing; including hiring, training, pricing, forecasting, budget preparation, revenue and cash flow goal attainment. Expanded role with Divisional initiatives -- championed Eastern Division Directors of Sales through the creation and implementation of key sales effectiveness drivers: Account List Management Guidelines, Sales Training, Operations/Post-Sales Support workflow optimization. -
Director Of SalesComcast 2000 - 2005Philadelphia, Pa, UsRecruited to restructure, re-brand and lead local television advertising sales force of 50+ employees including 6 sales offices, 7 Sales Managers, Account Executives and Sales Support staff across Central PA, Frederick MD and Martinsburg WV. Generated consistent double-digit growth in television advertising revenue and significantly reduced employee turnover. Created and implemented critical sales initiatives: new business development, incremental revenue programs, churn reduction, vendor promotions, market competitive pricing, client events, research based geographic and demographic go-to-market sales strategies. -
Retail Advertising ManagerLnp Media Group 1996 - 2000Lancaster, Pennsylvania, UsSuccessfully managed retail sales team to consistently exceed revenue budgets in excess of $15 million annually. Created, staffed and managed the digital sales arm of LNP’s electronic projects division for 2 ½ years until it became an independent department. -
Research And Marketing ManagerLnp Media Group 1992 - 1996Lancaster, Pennsylvania, UsCreated and staffed the research and marketing department for three functional areas: business development, niche publications and vendor support / co-op incremental revenue generation.
Annette Frattarole Skills
Annette Frattarole Education Details
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Shippensburg University Of PennsylvaniaCommunications -
Interactive Advertising BureauDigital Media Certification
Frequently Asked Questions about Annette Frattarole
What company does Annette Frattarole work for?
Annette Frattarole works for Depodash
What is Annette Frattarole's role at the current company?
Annette Frattarole's current role is Vice President of Sales.
What is Annette Frattarole's email address?
Annette Frattarole's email address is af****@****rak.com
What is Annette Frattarole's direct phone number?
Annette Frattarole's direct phone number is +171762*****
What schools did Annette Frattarole attend?
Annette Frattarole attended Shippensburg University Of Pennsylvania, Interactive Advertising Bureau.
What skills is Annette Frattarole known for?
Annette Frattarole has skills like Media Planning, Media Buying, Online Advertising, Advertising Sales, Digital Media, Advertising, Mobile Marketing, Social Media Marketing, Marketing, Digital Marketing, Television, Public Relations.
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