Annette Goodwine Email and Phone Number
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SUMMARY Accomplished brand and go-to-market leader for early, growth and late-stage enterprises who are redefining their categories. Architect and activate essential brand and marketing communication practices for Fortune 500 consumer product, retail, e-commerce, and financial services companies. Career experiences are rooted in building world class digitally native and omnichannel brands to enable transformation and scale.CAPABILITIESBRAND STRATEGY AND DEVELOPMENT: Lead all elements of building differentiated brands; strategic framework, brand portfolio architecture, identity and expression. Defined brands disrupting their categories.COMMUNICATION: Build integrated brand campaigns aimed at telling a brand story that generates awareness, improves brand understanding and drives business growth. Deliver ownable brand thematic platforms through broadcast, print and digital channels to activate positioning within intensely competitive markets.BRAND MANAGEMENT: Architect and oversee brand management infrastructures. Develop organizational capabilities to enable consistent brand delivery, globally. Critical understanding of brand risk and intellectual property management. Experience in brand acquisition management. Implement brand measurement studies to establish benchmarks and monitor brand KPIs.
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Head Of Brand And AdvertisingSilicon Valley BankBurlingame, Ca, Us -
Strategic AdvisorNikkl, Inc. Mar 2023 - PresentPhoenix, Az, UsAdvising the fintech startup in building a brand infrastructure to bring a stock option liquidity and investment solution to market. -
Head Of Brand And AdvertisingSilicon Valley Bank Aug 2020 - PresentSanta Clara, Ca, UsRelentlessly focused on building the functional discipline that advances client success and strengthens enterprise value. Reporting to the CMSO, and collaborating with cross functional teams, define and operationalize fundamental brand growth strategies for the enterprise portfolio, acquisition integration, partnerships, and joint venture transactions. Responsible for brand campaign advertising, brand management and brand risk monitoring. Acute ability to pivot and direct brand activities to respond to competitive environment and audience mindsets. Rebranded and launched SVB and a new visual identity in 2022, globally. Lead a lean, highly productive, and efficient team of 5.
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Director, BrandSvb Jan 2016 - Jul 2020Santa Clara, Ca, UsDesigned and championed the narrative to build executive committee trust, confidence, and understanding in the brand investment required to support business growth and scale. Led the work to define the SVB master brand strategy, Purpose, and an enterprise positioning framework. Oversaw the first commercial bank advertising campaign and established a baseline for paid media performance. Co-led cross-enterprise content marketing initiative designed to identify capabilities and resources to operationalize a content marketing practice. -
Senior Marketing Communications And Brand ConsultantAnnette Goodwine Consulting Jun 2010 - Dec 2015Delivered brand and marketing communication initiatives for B2B and B2C early stage, growth, and enterprise companies. Engaged in leading a range of activities including Purpose, competitive positioning, messaging, brick and mortar retail promotion, events, and public relations. Brands consulted and advised: SILICON VALLEY BANK. VEND OP, LAWLOGIX GROUP, INC., PAYPAL INC., RUCKPACK COMBAT NUTRTION, LLC.
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Senior. Director, Corporate CommunicationsEbay Inc May 2004 - Feb 2007San Jose, Ca, UsWith the CEO, directed an initiative to restate culture and Values to inform organizational transformation. Drove the definition of the company’s Purpose and Behaviors to galvanize the organization around a shared ambition. Built an internal communications discipline for a global employee community of 15,000 to improve employee engagement and retention. Oversaw a global team of 15. Consulted on corporate and social responsibility development.Worked directly with CEO, COO and SVP of HR to construct and deliver all aspects of leadership communication designed to increase business literacy and build leader visibility and management accountability.Oversaw a global team of 15 internal communication professionals. Business owner for the development of company web cast capabilities and collaboration-based intranet. -
Senior Director, Consumer MarketingEbay Inc Jan 2001 - May 2004San Jose, Ca, UsEstablished the brand practice that furthered the company’s skyrocketing growth; most notably, defining the first B2B and B2C value proposition for person-to-person e-commerce. Engaged in all brand activities related to M & A to accelerate global expansion. Oversaw the development and delivery of eBay’s groundbreaking broadcast campaign in 2003, earning an award for exceptional business impact and performance, the NY AMA Gold Effie. Built the foundation for brand management, including architecture, brand identity, research, and brand tracking. Oversaw marketing for the business-to-business category, managed creative services. Advocated for and contributed to the extension of the marketplace platform to support fundraising, Giving Works.
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Director, Merchandising And PromotionsEbay Inc Jun 1999 - Dec 2000San Jose, Ca, UsWith product marketing, articulated the marketplace's planning and executional discipline for site merchandising, partnership promotions and category structure. Defined a model for cross- sell and category navigation. Contributed to developing the functionality for private auctions to extend the eBay experience to offline events.
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MarketingLevi Strauss & Co. 1988 - 1999San Francisco, California, UsSENIOR MANAGER, RETAIL MARKETING, LEVI’S ONLY STORES, 1994-1999Led the marketing launch for first US owned and operated retail destinations to build brand equity and define a new US distribution channel for the iconic and revered Levi’s® and Dockers® brands. With a focus on disrupting a legacy brand, a core contributor to both the product and retail marketing development for an industry first, mass customized women’s jeans.
Annette Goodwine Skills
Annette Goodwine Education Details
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University Of California, BerkeleyBusiness Administration -
University Of Southern CaliforniaMarketing
Frequently Asked Questions about Annette Goodwine
What company does Annette Goodwine work for?
Annette Goodwine works for Silicon Valley Bank
What is Annette Goodwine's role at the current company?
Annette Goodwine's current role is Head of Brand and Advertising.
What is Annette Goodwine's email address?
Annette Goodwine's email address is ag****@****igy.net
What is Annette Goodwine's direct phone number?
Annette Goodwine's direct phone number is +165046*****
What schools did Annette Goodwine attend?
Annette Goodwine attended University Of California, Berkeley, University Of Southern California.
What skills is Annette Goodwine known for?
Annette Goodwine has skills like Integrated Marketing, Marketing Communications, Direct Marketing, E Commerce, Brand Development, Corporate Communications, Advertising, Marketing Strategy, Public Relations, Strategic Planning, Internal Communications, Messaging.
Who are Annette Goodwine's colleagues?
Annette Goodwine's colleagues are Melike Şahin, Jessica Reilly, Cloris(Jiaying) Feng, Chaitanya Duggeneni, Femi Onalaja, Nina Kandilian, Linda Tufts.
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