Annette Gilbert Email & Phone Number

Able to leap writing genres in a single bound (from copywriting to feature-journalism and everything in between). A lifelong passion for words and ideas translates into a compelling voice for your content needs. While specializing in making the complex friendly and accessible, I write effectively for all audiences, easily tailoring the tone and style to whatever befits the brand and product.In a former life, I was paid to poke, prod, and cajole IT folks into doing my bidding. After a decade in the tech industry, I realized the challenge I loved most was not wrangling coders for projects, but crafting trenchant and concise text for users. So here I am, reunited--just like Peaches and Herb--with the first and abiding love of my life: storytelling.See my work: annettegilbert.comSpecialties: Promotional copy, instructional content, UI text, editing and revision, research and documentation, case studies, Wordpress

Listed skills include Project Management, Accounting, Editing, Customer Support, and 1 others.

• Freelance Writer

  Various Clients

  Mar 2012 - Present - Sf Bay Area

  My previous clients include a nonprofit consultancy, legal services startup, health information website, and digital marketing agency. These very different companies shared the same desire: take fairly complex subjects and make them human-size, providing an authentic and engaging context for the target audience. I love writing marketing copy in particular because it requires creativity in so many different ways depending on the client, the project, and the goal.My background in journalism, project management, and customer support translates into a ninja cat-like ability to get up to speed on many topics, interpret disparate bits of data, and succinctly summarize the results.