Annette Haron Email & Phone Number

• Provided Inbound Marketing, Digital Demand Generation, SEM (SEO, Paid Search, Paid Social) expertise for both B2B and B2C companies, including International SaaS Companies, Fortune 100 Companies • Optimizing of CMS/Demand Gen systems (HubSpot, Kentico, WordPress, Drupal, SharePoint, LifeRay, Shopify) for Technical and On-page best practices including Order, CRO, CTR, and SEO.• Updating landing pages, web pages, blog pages in HubSpot to improve organic search through on-page and off-site SEO techniques. This resulted in a 600% organic traffic increase in only 5 months• Shopify web optimization for global E-Commerce global beauty brand; strategic planning & brand growth; SEO & SEM; Order, CRO and CTR optimization and Digital Strategy. This resulted in a 300% organic traffic increase in only 3 months. Optimized PPC (Goggle Paid Search) to improve ad rank with lower CPC and higher quality score resulting in higher CTR and CPA. Optimizing of site resulting in a 150% increase in products viewed, 115% completed orders, 64% increase in revenue, 34% increase in E-commerce conversion rate• Full ownership of the digital marketing lifecycle and CRM suite (HubSpot), including analyzing, optimizing, configuring, testing, and publishing new and existing marketing automation sequences, email funnels, list segments, drip campaigns, lead scores, website pages, blog pages, landing pages, and contact database properties• Creation of Google, LinkedIn, and Facebook pay-per-click (PPC) international ad campaigns, analyzing campaign performance and continually improving ad content, CTR, quality leads, ROI, landing pages, and quality scores to achieve business and marketing goals; increased leads by 55% • Extrapolating actionable insights from digital marketing performance analysis and analytics (Google Analytics, Google Data Studio, Google Search Console, Joomla, HubSpot, SEMRush, Hotjar, Screaming Frog, Crazy Egg)

Menlo Park, Ca, Us

• Moved website from SharePoint to Kentico; created all transformations, user roles, workflows, CSS, new page types, templates, pages; optimized webs for SEO; online store creation; portal creation• Site personalization - scoring and geolocation• Digital marketing campaign optimization, reporting & management; SEO / SEM optimization and dashboard creation. SEO ROI of 3.5M. Strategic Optimization of Paid & Email Campaigns (Lead Gen) with continual testing (A/B) and improvements• Optimized digital copy on landing pages, press releases, social media, and digital ads for SEM; performed ongoing keyword discovery, expansion, and optimization for multiple websites including e-commerce• Research, recommend and implement Web & Digital Marketing tools, best practices & trends• Identified SEM opportunities and digital gaps through analysis and tools (Google Data Studio, Google Analytics, Google Trends, SEM Rush, HotJar, CrazyEgg, SiteImprove) and provided high return solutions• Created digital dashboards and provided deep analysis to show ROI, the effectiveness of campaigns as well as identified areas of growth opportunity and provided recommendations based on data and trends. Implemented change to grow digital footprint.• Created digital marketing templates, established best practices for digital campaigns, analyzed and made recommendations to increase marketing successCertifications: OMCP® Online Marketing Certified Professional, Google Analytics Individual Qualification, Google Ads, Advanced Google Analytics, All SEMRush Certifications, Technical SEO, Email Marketing – Hubspot, Social Media Marketing, Web Strategy & Optimization, Content Marketing, Social Media Strategy, SEO, SEM, Email Campaigns, Digital Marketing, PPC Specialty OMCP®, Content Marketing Specialty OMCP®, Google Ads Search Certification, Google Ads Display Certification, Google Ads Measurement Certification, Google Digital Marketing Fundamentals Certification

Sacramento, California, Us

New York, New York, Us

Contract work - part-timeIncreased organic traffic by 190% in 4 monthsDefined SEO & SEM strategy and establish goals/objectives for clients, platforms and owned sites; created detailed plans for paid media, keywords, link building, onsite technical, on-page and off-page tactics, and alignment with cross-functional team on content plansIdentified and evaluated digital media strategy opportunities with particular emphasis on PPC and re-targeting: mobile, display, online video, affiliate marketing and sponsorship.Optimized websites for SEO best practices (Including JavaSript, JQuery, HTML, CSS and back-end CMS changes) and used Google Analytics, AdWords, Brightedge, RankTracker and other tools to monitor ROI and success

Rueil Malmaison, Paris, Fr

• Successfully lead a team that converted 1800 paged Pelco.com from Teamsite CMS to Liferay CMS in 6 weeks with minimal loss of SEO organic rankings. Ensured that the backend code and templates were optimized based on both Web and SEO best practices.• Using ActiveStandards, CrazyEgg, Google Analytics A/B testing and BrightEdge tools, I took Pelco.com from one of the worst Schneider Electric sites to #1 out of 250 sites in Quality (SEO, Accessibility, Usability metrics) • Lead a 2 year SEO campaign that after looking at Key Phrase landscape, working with marketing, updating both web code and content, went from 3 key phrases ranking in the top 10 to over 250+ organic key phrases. If these results were paid for, the cost would have been $950,000. This increased both quality visitors and page views as well as opened up a larger funnel of potential clients. Provided SEO best practices WebEx for content writers.• Ran the strategic and day-to-day operational duties of creating, managing, and growing a successful corporate (internal and external) global web presence • Lead a cross-functional team to define scope, technical and business requirements, and processes for execution of a comprehensive web strategy, management of content and continuous process improvement to support changing business needs• Managed in-house team as well as contractors and vendor relationships• Aligned our web with corporate objectives and prioritized and allocated resources and budget to drive results• Educated SE/Pelco on best web practices and strategy• Monitoring/measuring/optimizing via website performance reports to assess results and make recommendations for continuous improvement and maximum ROIKnowledge Base: Xiti, Documentum, Liferay, Teamsite, Google Analytics, BrightEdge, Crazy Egg, SEM, SEO PowerSuite, Web Trends, Active Standards, C++, Visual Basic, Java, Dreamweaver, JavaScript, PHP, JQuery, SQL, SEO, Web Analytics, Project Management, Web Analysis Tools, Agile, Jive

Washington, Dc, Us

Special Agent Grade Level: GS-1811-12Duties: Violent Crimes, White Collar Crimes, Computer Forensics, MAGEC Task ForceTraining: Multiple Cyber Crime classes, California Gang Investigator’s Association, MS-13, Asset Forfeiture, Advanced Eurasian Organized Crime, Basic Telecommunication Exploitation, Advanced Internet Exploitation, CPR, First Aid Clearance: Top Secret Clearance; Sensitive Compartmented Information (SCI) Clearance, 17 weeks of training at the FBI Academy in Quantico, VA, Multiple Computer Forensic classes, Gang Task Force Training, Crimes Against Children Training, Financial Crimes Training• Completed a 17 week training (over 680 hours) in Quantico, Virginia relating to firearms, defensive tactics, legal classes, criminal and terrorism investigations• Investigated the following crimes: kidnapping, bank robberies, crimes against children, child pornography, human trafficking, homicide, white collar crimes (over one million dollars), criminal enterprises, violent gangs, violations of the firearms act, bank larceny, counterfeiting, financial institution fraud, assisted State and Local law enforcement on various cases• Responsible for entire case: all paperwork, investigation, interviews, indictments/complaints, operational plans, arrests, trial preparation and trials with Assistant United States Attorneys, sentencing, authored complex legal documents• Used in the course of investigation: surveillance, subpoenas, search warrants, consensual monitoring, pole cameras, mail covers, witnessed autopsies, polygraph, FBI Laboratory, Title III wire taps, Cadaver K9s• Selected for Computer Analyst Response Team (CART); was in the process of becoming a certified Computer Forensic Examiner

Gb

Duties:Application Development, Maintenance, Support, Testing, Creating Installs, Distribution of Software, Recruiting and interviewing potential co-workers, Project SuccessKnowledge Base: C, Visual C++, Visual Basic, Java, Silver Stream, FrontPage, Crystal Reports, MS Project, Install Shield, Input Accel, Documentum, SQL, UNIX, Oracle, ODBC, Stored Procedures• Created C++ stored procedures called within Java, to run the matching engine to perform like kind exchange for PwC’s eLKE program. This was considered the brains of the system• Created a product using Input Accel, Visual Basic, ODBC, ADO and Crystal Reports for the integration of production scanning into the Documentum platform. Presented application to clients, did convention demos, installed at client site• Developed InputAccel scripts and modules to scan thousands of documents, perform quality assurance, perform OCR and create PDF and text renditions, to export these documents to various docbases within Documentum. Developed intranet object in Java embedded in Silverstream to communicate with an eternal device (Signature Capture hardware) via the serial port• Led a team of developers, tax experts and testers to develop, maintain and support PwC’s firm-wide partnership compliance tool K-1 Plus. This product was written in Visual C++, using a two tier architecture. Also wrote and maintained the project plan using MS Project

Santa Clara, Ca, Us

Duties: Application Development, In-House System Support, Access Database Development, Technical Liaison• Produced COBOL programs to support manufacturing• Technical liaison between two enterprise wide projects• Developed programs, forms and screens for various projects• Created various ACCESS databases for users• Developed client/server reporting for end users• Re-engineering a project and developed a complete project plan and issue log. The project was estimated to reduce the cost of business by over $56 million a year

Bs, Computer Science & Engineering

Master Of Business Administration (Mba), E Commerce