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Driven and energetic self-starter. I dabble in marketing, communications, & branding. I like mixing the creative with the strategic to achieve real results and make brands shine. Experience working in professional services, FTSE100 corporations and start-ups. Currently embarking on an exciting new journey at KUKA Group within their Corporate Brand team to create and implement a global employer branding strategy and EVP.
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Global Brand ManagementKukaMunich, By, De -
Global Employer BrandingKuka Jul 2023 - PresentAugsburg, Bavaria, GermanyAs a leading global supplier of intelligent automation solutions KUKA offers its customers everything from a single source: from robots and cells to fully automated systems and their networking in markets such as automotive, electronics, general industry, consumer goods, e-commerce/retail and healthcare. The KUKA Group is headquartered in Augsburg, Germany. My role in a nutshell is to focus the EVP of Kuka and enable the dialogue between the countries and divisions to develop actions and communication tasks. Working both conceptually and operationally on the planning, implementation and global roll-out of target group-specific measures, increasing awareness of KUKA as an attractive employer and to create a positive brand experience for current and future employees. -
Marketing And Business DevelopmentKilburn & Strode Nov 2018 - Jun 2022London Area, United KingdomKilburn & Strode is a top-tier law firm specialising in Intellectual Property. A key focus of my role within the central marketing and BD team is to drive marketing initiatives that bring results, grow business pipelines, add value to clients and maintain Kilburn & Strode's position as a gold star firm. I work closely with the senior leadership team to research and build target pipelines, identify opportunities for business growth and create strategic campaigns that align with the broader business vision and raise the firm’s profile. -
Global Brand Management & CommunicationsRio Tinto Oct 2015 - Nov 2018London Area, United KingdomI'm a results-driven professional excelling in global marketing communications at Rio Tinto. With a keen understanding of the brand and strategic alignment, I lead key campaigns, maintain consistent messaging, and foster internal relationships. Expert in developing and implementing comprehensive communication plans, I ensure efficient project management and optimal ROI. From managing significant Group-level projects to overseeing external suppliers, I am a brand guardian dedicated to delivering impactful results. -
Key Account ManagerQuad Digital Jun 2014 - Apr 2015London, Großbritannienresponsible for managing Quad's key accounts and also line-managing one account executive. Current clients include Expedia, TUI, Thomson, Digital TV Group, Countrywide, Propertywide,....A hybrid role between account management and project management where I am the key point of contact for my clients and seeing through a project from start to finish. I oversee campaigns as well as retained projects, put budgets together, schedule timings, report and make sure everything runs smoothly and meets the clients expectations. -
Project/Account Manager - Global Advertising (Contract)Tag Apr 2013 - Nov 2013London, GroßbritannienA hybrid role between project management and account management. I am the assigned point of contact for the German Motorola client, while I run various advertising projects at the same time (ATL, BTL, Digital, POS material and others). Daily tasks and responsibilities include: executing projects according to a set of established processes, communicating realistic outcomes of projects to clients and the internal teams, understanding and responding to the client´s request, briefing freelance staff, writing creative briefs, manage budgets, quality control. This role requires excellent time management, devotion and excellent client relation skills. The projects I manage range from Brand guidelines, to website content, to Google and Facebook adverts to videos and packaging. An open mind and agile attitude are crucial.
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Online Community And Content SpecialistTripadvisor Feb 2011 - Jun 2012London, GroßbritannienProviding quality content to our website and engage with the online community through our popular travel forum and blog pages, our customer support tools and also through other social media outlets such as Facebook and Twitter. Hence, I play an important role in the implementation of the company’s Social Media strategy by managing online engagement with our target audience effectively, ensuring that we always provide satisfactory support and a positive experience for our customers. Another responsibility of mine is to provide moderation of user generated content. Apart from managing user generated content, it is a crucial part of my role to write my own copy and research relevant and interesting articles on the various outlets TripAdvisor currently promotes. -
Content ModeratorTripadvisor Oct 2010 - Feb 2011London, GroßbritannienThe initial role I took at TripAdvisor involved examining review content in order to judge whether or not it meets our publishing policy and guidelines. This required excellent proof-reading skills and a keen eye for detail, both of which come naturally to me.
Annette Hoffmann Skills
Annette Hoffmann Education Details
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Digital Marketing -
Translation
Frequently Asked Questions about Annette Hoffmann
What company does Annette Hoffmann work for?
Annette Hoffmann works for Kuka
What is Annette Hoffmann's role at the current company?
Annette Hoffmann's current role is Global Brand Management.
What is Annette Hoffmann's email address?
Annette Hoffmann's email address is an****@****nto.com
What is Annette Hoffmann's direct phone number?
Annette Hoffmann's direct phone number is +4420778*****
What schools did Annette Hoffmann attend?
Annette Hoffmann attended City University (Gb), Middlesex University.
What skills is Annette Hoffmann known for?
Annette Hoffmann has skills like Social Media, Web Content, Localization, Content Management, Copywriting, Copy Editing, Seo Copywriting, Website Localization, Medical Translation, Project Management, Account Management, Digital Marketing.
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Annette Hoffmann
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Annette Hoffmann
Sekretärin Des Kaufmännischen Direktors Am Klinikum Mutterhaus Der Borromäerinnen GgmbhTreves -
Annette Hoffmann
Berlin Metropolitan Area -
Annette Hoffmann
Annette Hoffmann Steuerberater Fachberater Für Das Gesundheitswesen (Dstv E.V.)Stadt Hamburg
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