Annette Hogan Email and Phone Number
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I’ve been passionate about global travel since a young age and have crafted a career that enables me to bring travel, in many forms, to millions of people every year. As a consummate senior digital marketer and strategic partnerships development director in the global travel industry, I cultivate and collaborate building effective customer experiences and digital campaigns for the world’s leading travel, hospitality and cruise companies, including travel outfitters, tourism boards, and others.I deliver the most relevant digital consumer-facing experience possible.I’m skilled in all steps of customer experiences and digital marketing campaigns from planning and launching to post-campaign analysis of results. I am successful at optimizing audience journeys, segmentation, product merchandising, advertising, e-mail, newsletter sponsorship, display ads, re-targeting, programmatic, media deals, developing mutually beneficial partnerships, and using data analytics to determine the best segments for advertising and internal optimization. There is always a focus on internal efficiencies, managing market spending, obtaining new audiences, and producing high conversion rates.Having many years in creating and launching effective customer experiences, digital marketing campaigns in the global travel industry, I know the ins and outs of the sales, the marketing process and how to exceed milestones.Feel free to connect with me at ahogan@ahogancompany.com to discuss high performing digital experiences, advertising and efficient digital product marketing processes – sourcing clients, segmenting, building campaigns, helping with product development, and more. Specialties: Customer Experiences, Hospitality, Global Travel, Cruise, Tourism, Destination Marketing, Tour Operations, Digital Advertising, Sales, Digital Marketing, Digital Product Marketing, Lead Generation, Campaign Analytics, Strategic Partnership Development, E-commerce, Market Research, Marketing Research, Brand Management, Product Merchandising, Travel Technology, Web-based & Digital Technology Platforms, Revenue Management, Yield Management, Expert Witness.
Saviaroyal
View- Website:
- saviaroyal.com
- Employees:
- 15
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Government Affairs Representative, Health And WellnessSaviaroyalMiami, Fl, Us
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Principal ConsultantAhogan Company Mar 2020 - PresentMiami/Fort Lauderdale AreaA smart, agile, boutique consulting firm specialized in omnichannel campaigns and promotions, marketing based digital transformation strategies across disciplines, and enabling IT solutions. Keen focus on branding, engagement, and conversion-centric programs. Repeat clients include cruise lines, online travel agencies, travel insurance companies, global distribution companies, hotels, all-inclusive resorts, top publishing & media companies, and IT firms that craft right fitting hardware and software solutions.
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Senior Director, Travel, Strategic PartnershipsLikemind Oct 2018 - Feb 2020Denver, Colorado & Miami/Fort Lauderdale, FloridaIdentified, developed, implemented, and led global sales strategy, new product creation, and improved pre and post sales processes in close cooperation with other senior leaders. Monetized content through marketing and sales of digital media ads, programmatic and sponsorships for travel suppliers, distributors, and publishers. Transformed sales operations by instilling a continuous-improvement mindset through proactive account and process management, including KPI reporting, marketing collateral, and media kit materials. Applied data analysis to marketing research and performance results that produced actionable insight that drove demand, revenue growth, and new product creation.• Grew sales by 30% YoY through collaborating on marketing strategies, including profiling target accounts, and cultivating new partnerships.• Positioned suite of media options as a sought-after advertising source for travel companies and destinations. -
Director, Cross-Brand Marketing Strategy, Apple Leisure GroupApple Leisure Group Apr 2017 - Sep 2018Greater Philadelphia AreaPromoted to launch a new scalable shared service organization charged with developing cross brand marketing strategies of three vacation packager brands to gain market share and grow revenue. Transformed campaign planning to scale for optimal impact. Enabled effective cross brand collaboration and communication. Secured 15% increase in cooperative marketing budgets from top hotel partners in less than 6 months. Enabled efficiencies including:• Negotiated vendor contracts averaging 10%+ savings and increased value add.• Formalized and standardized marketing performance measurement, and reporting.• Preformed due diligence, redefined, and delivered a “best of breed” B2B loyalty program. -
Director, Digital Strategy, Apple VacationsApple Leisure Group Sep 2015 - Apr 2017Greater Philadelphia AreaConverted deep understanding of travel industry dynamics, consumer-facing brand management, and digital marketing practices to drive omni channel, data driven campaign strategies, optimized SEO/SEM, social media, native and display content marketing, distribution, and advertising strategy. Implemented effective cross-department alignment, and communication, for collaboration with in-house teams and external agencies. Enabled digital marketing efficiencies, measurement, and brand differentiation positioning. • Segmented 5 years of past customer profiles and launched a highly successful consumer-centric e-channels strategy.• Surpassed revenue projections by 11% and improved margin by 4% on product sold through ROI-focused program
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Chief Markeing Officer, Hospitality Start-UpZurfers Jun 2014 - Aug 2015Miami, FloridaCreated investment banker-ready plan for a pre-revenue business model to generate external fundraising for startup targeting a multi-national audience. Re-engineered existing niche business models to position the disruptive digital vacation rental company to target audiences segment desiring professionally managed and branded alternative lodging. Performed due diligence on business modeling, market and marketing research, and brand development to ensure a holistic, contextual, and informed viewpoint in support of decision-making. Developed UX, content strategy, supplier integration, customer contact operations, and CRM. -
Managing Director, Onboard.Com (An Lvmh Company | Moët Hennessy • Louis Vuitton)Lvmh Jun 2012 - Jun 2014Miami Beach, FloridaDrove business model that positioned the LVMH (Moet Hennessy Louis Vuitton) startup brand to evangelize the cruise and destinations experience. Launched brand’s digital properties with omni channel based media mix planning, targeted audience segmentation, and optimization of audience journeys. Provided full life cycle project management for digitally based business, including tracking, assessing, and reporting performance success to business objectives. Executed brand development, UX, technology buildouts, content strategy, PR, advertising, and call center operations. -
Sr Director, MarketingCruise Planners Travel Agency Sep 2011 - Jun 2012Coral Springs, FloridaExecuted all B2B trade and B2C marketing initiatives serving CruisePlanners' home-based travel advisor franchisees while marketing to attract prospective franchisees. Used web-based analytics to segment the consumer database. Provided franchisees with the ability to targeted select audiences with award winning marketing mix of print, digital, and email to support top-line revenue and business growth. Implemented marketing KPIs and campaign ROIs with actionable analysis reporting. -
Director, Distribution & Channel ManagementDelaware North Companies, Parks & Resorts Nov 2010 - Sep 2011Promoted in 2011 to develop and implement the strategic direction for global sales and distribution. Created and cultivated domestic and international distribution partnerships to increase booking from 20% to over 40% through developing and executing international sales and marketing plans, trade-oriented marketing collateral, and managing brand compliance. -
Director, Sales & Marketing, Kennedy Space CenterKennedy Space Center (Delaware North Companies, Parks & Resorts) Jan 2009 - Nov 2010Part of a 5-person team that responded to NASA’s Request for Proposal (RFP), winning a 20-year renewal to operate KSCVC tourist destination including food and beverage, retail merchandise, attractions, hands-on activities, live shows and special events, which attracts about 1.5 m visitors each year. Accountable for sales and forecasting, marketing, business development in securing corporate sponsorships and industry partnerships, e-commerce campaigns, social media campaigns, call center operations, business intelligence and performance data analysis.• Delivered nearly 10% visitor growth over previous year amidst economic downturn.
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Co-FounderInshape To Go, Llc May 2008 - Dec 2008Coconut Grove, FloridaCo-Founder of a one-on-one boutique wellness and fitness mobile based training service for the underserved upscale market. Developed the business model, branding, pricing strategy, marketing plan, and execution of media plan and collateral. Launched in 2008. Continues to successfully operate delivering both profit and ongoing client high satisfaction. Served two terms on Florida International University's Hospitality School Advisory Board.
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Managing Director, Hospitality Business Group, North AmericaAmadeus It Group Feb 2006 - Apr 2008Miami, FlPromoted in 2006 to direct and launch HBG’s NA market strategy. Led sales and marketing of the distribution business line, and the technology products business line. Produced unprecedented global growth of bookings for NA's distribution business through a highly targeted sales approach. Successfully sold and supported the portfolio of hotel based technology products. Reported to CEO NA and Global Managing Director. Served two terms on Florida International University's Hospitality School Advisory Board. -
Director, Leisure Travel DevelopmentAmadeus It Group Feb 2005 - Feb 2006Miami, FlRecruited a second time in 2005 to perform due diligence and re-engineer an existing consortia model for improved performance. The new model resulted in a focus on high yielding multi-channel distribution strategies and product development for Vacation.com. Reported to President, Amadeus Americas.
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Director Sales & Marketing, Parks & Resorts DivisonDelaware North Companies Jan 2004 - Feb 2005Fresno, CaExecuted a top down redirection of integrated traditional and digital marketing at the property and division level, including hierarchical brand positioning, PR, sales, worldwide distribution, CRM, call center, and revenue management strategies. The portfolio of 20 national parks included Yosemite, Grand Canyon, Yellow Stone, Sequoia, and Kennedy Space Center, as well as destinations with privately ownedresorts. Reported to President.
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PrincipalAhogancompany, Llc Jan 2002 - Dec 2003Miami, FlOwner and Principal of this smart, practical, boutique consulting firm that delivered eBranding and eCommerce solutions through effective, ROI based integrated multi-channel marketing across disciplines. Clients included Carnival Cruises, Travelocity, Travel Guard, OneTravel.com, Amadeus and others.
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Vp Ecommerce Marketing, And A Principal Founding OfficerFar&Wide Sep 1999 - Dec 2001Miami, FlThe then start-up became the largest and leading provider of experiential travel to exotic destinations worldwide, combining luxury, comfort and authenticity, accounting for nearly $400M USD in revenue. Established B2B and B2C branding, digitally based sales, marketing and distribution for 20 travel trade and consumer facing tour operator brands. Reported to Chairman and CEO.
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Director Marketing Automation & Director Of International Sales And MarketingRoyal Caribbean Cruises Ltd. Jan 1996 - Sep 1999Miami, FlMaximized all cruise brands’ B2C and B2B eCommerce and sales force automation. Positioned award winning, cruise industry first B2C and B2B eCommerce web properties. Resulted in a then unprecedented 34% of sailed business booked via eChannels. Produced the strategic international marketing plans that drove demand and revenue through offices in 34 countries. Lead the governance of brand positioning and guidelines for the creation, production, and distribution of globally based marketing collateral. Reported to SVP, and the President. -
Commercial Director, EuropeTravelogix (Europe) Bv Jan 1993 - Dec 1995Amsterdam, The NetherlandsPositioned and launched one of first corporate and consumer user based, online travel booking tools in Europe. Executed the company’s worldwide sales and marketing strategies, inclusive of a successful investor exit strategy. The company was privately held and funded by the Wallenberg family, that included a portfolio of companies such as ASTRA Pharmaceuticals and Ericsson Communications among others. Reported to Chairman, and the CEO.
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Manager, Travel Agency Multi National AccountsAmadeus Marketing, Sa Jan 1992 - Jan 1993Madrid, SpainInitial start-up for Amadeus coming out of project stage into full fledge operational stage. Executed multi-national account management strategies for global relationships with multinational travel agency chains and consortia such as American Express, CarlsonWagonlit and others.
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Senior Manager Of Sales, Decision TechnologiesSabre Corporation Jan 1990 - Jan 1992Dallas, TxDeveloped branding and marketing to support selling customized solutions to airlines, hotel companies and cruise lines--sold $4m USD within 16 months. Reported to VP Sales and Marketing. -
Manager Of Sales & Marketing, It (Formerly System One)Amadeus It Group Mar 1986 - Jan 1990Miami, FlProgressive promotions in System One including selling technology and services to airlines' IT areas globally , and managing national and top accounts through a team of mangers based in the US.
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Senior Instructor, Training And DevelopmentEastern Air Lines, Inc. Mar 1978 - Mar 1986Miami, FlRose through the ranks from reservations agent and associated positions such as International Tariff Agent to Senior Instructor opening airport and reservations offices in the US, LatAm, London, UK and Madrid, Spain
Annette Hogan Skills
Annette Hogan Education Details
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Journalism And Urban Sociology -
Journalism -
Philosophy
Frequently Asked Questions about Annette Hogan
What company does Annette Hogan work for?
Annette Hogan works for Saviaroyal
What is Annette Hogan's role at the current company?
Annette Hogan's current role is Government Affairs Representative, Health and Wellness.
What is Annette Hogan's email address?
Annette Hogan's email address is ah****@****eus.com
What is Annette Hogan's direct phone number?
Annette Hogan's direct phone number is +121223*****
What schools did Annette Hogan attend?
Annette Hogan attended University Of Florida, Santa Fe College, Institut Catholique De Paris.
What skills is Annette Hogan known for?
Annette Hogan has skills like Marketing Strategy, E Commerce, Strategy, Marketing, Business Development, Management, Start Ups, Leadership, Integrated Marketing, Revenue Analysis, Sales, Public Relations.
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Annette Hogan
An Innovative And Accomplished Travel Industry Executive With Mastered Expertise In Sales, Marketing And DistributionMiami, Fl -
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