Annette Hogan Email & Phone Number

Miami, FL, US

Miami/Fort Lauderdale Area

A smart, agile, boutique consulting firm specialized in omnichannel campaigns and promotions, marketing based digital transformation strategies across disciplines, and enabling IT solutions. Keen focus on branding, engagement, and conversion-centric programs. Repeat clients include cruise lines, online travel agencies, travel insurance companies, global.

Denver, Colorado & Miami/Fort Lauderdale, Florida

• Identified, developed, implemented, and led global sales strategy, new product creation, and improved pre and post sales processes in close cooperation with other senior leaders. Monetized content through marketing and.
• Grew sales by 30% YoY through collaborating on marketing strategies, including profiling target accounts, and cultivating new partnerships.
• Positioned suite of media options as a sought-after advertising source for travel companies and destinations.

Greater Philadelphia Area

• Promoted to launch a new scalable shared service organization charged with developing cross brand marketing strategies of three vacation packager brands to gain market share and grow revenue. Transformed campaign.
• Negotiated vendor contracts averaging 10%+ savings and increased value add.
• Formalized and standardized marketing performance measurement, and reporting.
• Preformed due diligence, redefined, and delivered a “best of breed” B2B loyalty program.

Greater Philadelphia Area

• Converted deep understanding of travel industry dynamics, consumer-facing brand management, and digital marketing practices to drive omni channel, data driven campaign strategies, optimized SEO/SEM, social media.
• Segmented 5 years of past customer profiles and launched a highly successful consumer-centric e-channels strategy.
• Surpassed revenue projections by 11% and improved margin by 4% on product sold through ROI-focused program

Miami, Florida

Created investment banker-ready plan for a pre-revenue business model to generate external fundraising for startup targeting a multi-national audience. Re-engineered existing niche business models to position the disruptive digital vacation rental company to target audiences segment desiring professionally managed and branded alternative lodging. Performed.

Miami Beach, Florida

Drove business model that positioned the LVMH (Moet Hennessy Louis Vuitton) startup brand to evangelize the cruise and destinations experience. Launched brand’s digital properties with omni channel based media mix planning, targeted audience segmentation, and optimization of audience journeys. Provided full life cycle project management for digitally based.

Coral Springs, Florida

Executed all B2B trade and B2C marketing initiatives serving CruisePlanners' home-based travel advisor franchisees while marketing to attract prospective franchisees. Used web-based analytics to segment the consumer database. Provided franchisees with the ability to targeted select audiences with award winning marketing mix of print, digital, and email to.

Promoted in 2011 to develop and implement the strategic direction for global sales and distribution. Created and cultivated domestic and international distribution partnerships to increase booking from 20% to over 40% through developing and executing international sales and marketing plans, trade-oriented marketing collateral, and managing brand compliance.

• Part of a 5-person team that responded to NASA’s Request for Proposal (RFP), winning a 20-year renewal to operate KSCVC tourist destination including food and beverage, retail merchandise, attractions, hands-on.
• Delivered nearly 10% visitor growth over previous year amidst economic downturn.

Coconut Grove, Florida

Co-Founder of a one-on-one boutique wellness and fitness mobile based training service for the underserved upscale market. Developed the business model, branding, pricing strategy, marketing plan, and execution of media plan and collateral. Launched in 2008. Continues to successfully operate delivering both profit and ongoing client high satisfaction..

Miami, FL

Promoted in 2006 to direct and launch HBG’s NA market strategy. Led sales and marketing of the distribution business line, and the technology products business line. Produced unprecedented global growth of bookings for NA's distribution business through a highly targeted sales approach. Successfully sold and supported the portfolio of hotel based.

Miami, FL

Recruited a second time in 2005 to perform due diligence and re-engineer an existing consortia model for improved performance. The new model resulted in a focus on high yielding multi-channel distribution strategies and product development for Vacation.com. Reported to President, Amadeus Americas.

Fresno, CA

Executed a top down redirection of integrated traditional and digital marketing at the property and division level, including hierarchical brand positioning, PR, sales, worldwide distribution, CRM, call center, and revenue management strategies. The portfolio of 20 national parks included Yosemite, Grand Canyon, Yellow Stone, Sequoia, and Kennedy Space.

Miami, FL

Owner and Principal of this smart, practical, boutique consulting firm that delivered eBranding and eCommerce solutions through effective, ROI based integrated multi-channel marketing across disciplines. Clients included Carnival Cruises, Travelocity, Travel Guard, OneTravel.com, Amadeus and others.

Miami, FL

The then start-up became the largest and leading provider of experiential travel to exotic destinations worldwide, combining luxury, comfort and authenticity, accounting for nearly $400M USD in revenue. Established B2B and B2C branding, digitally based sales, marketing and distribution for 20 travel trade and consumer facing tour operator brands. Reported.

Miami, FL

Maximized all cruise brands’ B2C and B2B eCommerce and sales force automation. Positioned award winning, cruise industry first B2C and B2B eCommerce web properties. Resulted in a then unprecedented 34% of sailed business booked via eChannels. Produced the strategic international marketing plans that drove demand and revenue through offices in 34 countries..

Amsterdam, The Netherlands

Positioned and launched one of first corporate and consumer user based, online travel booking tools in Europe. Executed the company’s worldwide sales and marketing strategies, inclusive of a successful investor exit strategy. The company was privately held and funded by the Wallenberg family, that included a portfolio of companies such as ASTRA.

Madrid, Spain

Initial start-up for Amadeus coming out of project stage into full fledge operational stage. Executed multi-national account management strategies for global relationships with multinational travel agency chains and consortia such as American Express, CarlsonWagonlit and others.

Dallas, TX

Developed branding and marketing to support selling customized solutions to airlines, hotel companies and cruise lines--sold $4m USD within 16 months. Reported to VP Sales and Marketing.

Miami, FL

Progressive promotions in System One including selling technology and services to airlines' IT areas globally, and managing national and top accounts through a team of mangers based in the US.

Miami, FL

Rose through the ranks from reservations agent and associated positions such as International Tariff Agent to Senior Instructor opening airport and reservations offices in the US, LatAm, London, UK and Madrid, Spain

Journalism And Urban Sociology

Activities and Societies: Senator for the School of Arts & Science

Associate Of Arts - Aa, Journalism

Certificate Of Completion, Philosophy

Courses instructed and tested on in the French language.