Leading B2B & B2C marketing for first generative AI 3D animation platform⧫ Developed go-to-market strategy for new generative AI text-to-3D animation platform SayMotion⧫ Led the product development of SayMotion, driving product design and team alignment on product direction⧫ Led Animate 3D AI motion capture video-to-3D animation product design change into UGC training platform for new SayMotion tool⧫ Owned business development and sales, successfully developing and implementing an automated sales pipeline

Leading B2B & B2C marketing for industry-leading video to 3D animation platform⧫ Directed marketing strategy for new product launches including an innovative and disruptive SaaS AI-driven motion capture solution⧫ Developed and produced marketing materials including blog editorials, press releases, product trailers, social content, influencer programs and external community outreach initiatives for continuous UA growth⧫ Overhauled digital presence by redefining company branding from the bottom up including logo and style guide, SEO optimization, unifying and growing social channels and applying content and asset best practices⧫ Guided product development through extensive market research and analysis⧫ Rebranded and repositioned product portfolio in partnership with the technical product team to improve consumer engagement and SEO⧫ Managed partner marketing strategies by defining content, voice, and positioning⧫ Led website redesign strategy and execution utilizing current best practices and in-house resources

Created and executed digital marketing campaigns for AAA video game titles⧫ Developed and executed strategic digital marketing plans for AAA Ubisoft titles including Assassin’s Creed Origins, Ghost Recon Wildlands, Rainbow Six Siege, and For Honor⧫ Developed and produced creative influencer campaigns in partnership with agencies, including livestreams and large scale capture events⧫ Worked closely with cross-functional and executive teams to develop and align on campaign strategies⧫ Produced digital content, managing relationships with external agencies and internal studio⧫ Owned digital marketing insight reporting to inform future communication strategies while working with analytics teams to identify future content testing opportunities⧫ Established company-wide digital marketing best practices⧫ Managed campaign content calendars and copywriting for social channels⧫ Worked with global studios to align on technical requirements needed for marketing campaign activations⧫ Identified digital marketing trends and utilized competitive research for continuous strategy refinement

Reinvented First Pacific's marketing strategies across entire portfolio⧫ Planned, designed and rolled out all marketing materials⧫ Created and executed SEO strategies across the portfolio resulting in a steady and continual increase in web and foot traffic over entire tenure⧫ Coordinated all online content and managed the overall online presence for entire portfolio⧫ Launched all property websites and managed all website content⧫ Troubleshot property management software integration with websites⧫ Implemented UI/UX design fixes across all sites; worked directly with software providers to implement solutions⧫ Led a responsive website design implementation for company portfolio and ensured a successful roll out through rigorous QA⧫ Designed investor materials for investment properties ⧫ Analyzed existing manual business processes and developed automation and optimization of these processes