Annette Lough Email & Phone Number

United States

Wichita, Kansas, United States

Work cross-functionally to develop and execute internal communications and public relations and community outreach activities for large, multi-state financial institution with 40 banking centers with $7.15 billion in assets and $3.85 billion in loans.

Managed marketing and communications strategies for a comprehensive fundraising consulting firm. Assisted clients by conceptualizing and executing campaign materials encompassing printed and digital newsletters, case statements, invitations, campaign brochures, annual fund letters, grant applications, solicitation letters, and diverse collateral materials.Promoted and advocated for Swanson House through comprehensive web management, social media oversight, creation of success narratives, pursuit of speaking opportunities, active participation in trade shows and industry events, and supervision of sponsorship activities.

Wichita, Kansas Area

Envision, Wichita, Kan.Director of Communications--July 2010 to May 2013Served as the front-line marketing and communication resource for all departments and entities within a multi-functional, multi-state nonprofit organization with revenues in excess of $165 million annually. Conference, Workshops, Seminars: Plan and execute local and national education events offering CEU/CECs.Public Education and Outreach: Educate the general public about low vision, blindness, eye health and disease through literature, health fairs, social media, feature stories and more. Branding: Ensure consistency in branding across all departments, entities and platforms. Underwent web site development and total re-branding.Public Relations: Press releases, videos, pitching feature stories and more.Social Media - Content creation, scheduling, posting; review metrics and analytics.Digital Media: Podcasts, video and webcasts.Advertising: Responsible for all aspects including budget, copy, oversee graphic design and placement. Review metrics, making adjustments as necessary.Fundraising: Write, edit and proof annual fund letters; participate in donor cultivation; plan and execute fundraising events.Internal Communications: Providing consistent and cohesive communication with employees across our 19 sites including U.S. military bases via memos, newsletters and events.

Kansas City, Missouri Area

As a contributing member of the sales, marketing and virtual fundraising teams, aided in raising a combined total of more than $100 million for national and international clients. Executing strategic plans as set forth by leadership, grew firm to largest in the region. Marketing • Facilitated all aspects of public relations: press releases and media pitches locally and nationally.• Oversaw special events, conception to creation, including regional and international conferences and trade shows, awards and client appreciation events. • Ensured brand standards at every level. • Wrote or facilitated content for web, e-newsletter, e-blasts, LinkedIn, Facebook and Twitter.• Collaborated with Avila University officials and marketing department to successfully brand and launch Hartsook Institute for Fundraising at Avila University.Fundraising and Client Services• Reduced the time of the average Campaign Assessment from 6.75 to 4.25 months by implementing best practices and assuming a more engaged role. The oversight and generation of these reports created successful fundraising footprints for nearly 200 organizations.• Raised $1.25 million as Campaign Director for Lithuania Christian College, overseeing marketing & communications, executing fundraising and special events; maintaining donor records and relationships; facilitating major gift asks, etc.• Cumulatively co-raised more than $100 million as Virtual Campaign Coordinator for Hartsook clients who could not afford devoted, full-time fundraising staff. Performed all fundraising functions and mentored staff and volunteers during the lifecycle of capital campaigns.• Successfully implemented best practices for every organization, ranging from the smallest social service agencies to the Pro Football Hall of Fame.

Upon acquisition redefined format. Managed all facets of this monthly niche publication including ads sales and design, editorial and circulation. Created niche market in neighborhood directories. Paid off 5-year loan in 4.25 years with significant cash flow to all partners throughout that 4-year stint. Simultaneously contributed to several other local and national publications and performed public relations functions for various clients.

Iola, Wisconson

Created annual editorial schedule; wrote and edited content for publication and specialized books; managed freelancers and outside content. Authored and compiled "Decorating With Collectibles," a full-color, coffee-table book. Increasingly assumed additional responsibilities as a result of excellent time management derived from my telecommute situation.

Wichita, Kansas Area

Created annual editorial schedule for national magazine with circulation of 100,000; wrote and edited content for publication and specialized books; managed freelancers; attended trade shows; worked with vendors; managed photo shoots and cover art. When Collector’s Mart was purchased by Krause, I was the only editorial staffer to be part of the merger agreement.