- Manage a high-performing marketing team, delegating tasks and ensuring efficient project execution while providing mentorship and guidance to team members, fostering an environment of continuous growth and professional development.- Collaborate with the company founders to assist in developing and refining strategic marketing plans for annual marketing budgets.- Regularly track, analyze, and interpret marketing platform analytics to evaluate campaign performance and identify opportunities for optimization. - Manage and maintain the marketing calendar, ensuring seamless scheduling of meetings, promotions, and campaigns.- Ensure brand consistency across all marketing efforts by collaborating closely with the creative team on content creation, copywriting, design, and user-generated content.- Cultivate and maintain relationships with third-party marketing agencies to ensure the effective execution of marketing initiatives and optimization of partnership outcomes.- Collaborate with the creative team to brainstorm and execute innovative marketing concepts that resonate with target audiences.-Identify potential challenges in marketing processes and work cross-functionally to implement solutions that streamline operations and improve overall team efficiency.

- Spearhead the social media marketing department’s operations by overseeing project distribution and ensuring timely completion. Coordinate cross-functional team efforts to meet project deadlines and client expectations.- Manage social media accounts for multiple businesses, including developing and executing comprehensive marketing strategies.- Oversee content creation, design, scheduling, posting, and account moderation to drive brand engagement and visibility for each client.- Generate detailed monthly reports on social media performance metrics such as engagement, reach, impressions, and click-through rates. Analyze data trends to inform strategy adjustments and enhance overall campaign effectiveness.- Conduct weekly client meetings to review post performance, strategize improvements for reach and engagement, and discuss the upcoming strategic marketing calendar. Provide actionable insights and recommendations based on performance data.- Design and produce high-quality video, photo, and graphic content tailored to each client’s brand guidelines and voice. Ensure all content aligns with brand aesthetics and messaging.- Participate in meetings with other marketing departments within the agency to coordinate efforts and strategies for clients with overlapping needs, ensuring a cohesive marketing approach.- Stay up to date with the latest social media trends and platform updates through ongoing education. Apply new knowledge to optimize client strategies and maintain competitive advantage.

- Managed comprehensive marketing operations, encompassing social media, paid advertising, outbound email, SMS marketing, content creation, UGC and affiliate management, and the marketing strategy calendar for both B2B and B2C platforms. - Strategically formulated and implemented marketing plans that aligned with global business objectives, proactively anticipating and incorporating current marketing trends. - Collaborated closely with our design team and key leadership to strategically shape and reinforce the company's brand identity. Ensured the cohesiveness of all marketing elements, including content, copywriting, user-generated content, ad designs, and brand voice, across diverse platforms. .- Conducted thorough tracking and analysis of marketing promotion performance, leveraging data analytics to adapt and optimize strategies as needed.- Collaborated closely with the marketing team to conceive product ideas aligned with contemporary trends in children's decor, informed by comprehensive market research and personal design preferences. - Cultivated relationships with the creative team and skilled artisans situated in Kenya. Conducted annual visits to Kenya, assuming a hands-on role in directing photographers and videographers to authentically capture the narratives and craftsmanship of our artisans.- Demonstrated versatility by actively engaging in multifaceted responsibilities beyond standard marketing duties, including hands-on management of website maintenance, support in order fulfillment and general office tasks, active participation in trade shows and events, and facets of the customer service domain.

- Managed the comprehensive planning and execution processes for wholesale trade shows and vendor markets, including prominent events such as NY Now, Las Vegas Market, Magnolia's Silobration, Spring at the Silos, and others.- Conducted thorough post-event analytics evaluations to inform strategic improvements and enhance overall effectiveness.- Designed market booth layouts to showcase products effectively at various trade shows and events. Generated sales for both B2C and B2B clients both during and after events.- Managed Instagram and Facebook platforms and oversaw posting, engagement, direct messages, and content creation. - Initiated and developed a brand ambassador program from its inception, overcoming budget constraints with strategic resource allocation and successfully propelled our Instagram presence from a modest few thousand followers to 50,000, demonstrating a significant and measurable impact on brand visibility, engagement, and revenue.- Collaborated with the team in addressing diverse startup-related responsibilities, encompassing the fulfillment of online orders, website updates, and active participation in product development initiatives.

- Collaborated with orthodontist and team to create marketing material and schedule photoshoots and promotions.- Managed and maintained the appointment schedule for the orthodontist, ensuring optimal utilization of time and resources.- Provided excellent customer service to patients.

- Orchestrated each facet of event planning, including catering arrangements, audiovisual setup, and curated decor. - Acted as clients' primary point of contact during event planning and execution, ensuring their experience exceeded expectations.- Demonstrated proficiency in scheduling and overseeing event staff, ensuring the seamless coordination of catering services and overall event operations.

- Assumed leadership responsibilities for Front End employees in the absence of the Head Manager, ensuring operational continuity and adherence to established standards.- Executed opening and closing procedures for the restaurant, concurrently managing both front and bar registers to maintain financial accuracy and security.- Spearheaded the onboarding process for new hires, providing comprehensive training and actively participating in monthly manager meetings to contribute insights aimed at enhancing company performance.- Supervised the procurement of all liquor orders, meticulously managing inventory for both the kitchen and the restaurant bar to optimize resource utilization and meet demand.- Engaged in table service and assisted customers in making informed purchase decisions, contributing to an elevated customer experience.

I interned as a Sales Representative for the Beauty & Health related companies that work with ChicExecs PR. I gained personal relationships with these clients and strived to assist them in presenting and promoting their products to large retail companies. I kept in contact with buyers and was continuously updated on current trends and events in the Beauty & Health industry.