Media buying means negotiation, period. We have deep expertise in the nuances of researching, negotiating and implementing advertising placement. Our team of media buyers are experts in all formats — television, radio, print, guerilla, outdoor, search and internet — and have contacts in all major media outlets across the nation. We can turn your campaign on fast, free up (and reinvest) 10-40% of funds with negotiations, and pinpoint creative ways to make your budget generate more results.Understanding clients’ marketing objectives is paramount to creating successful media campaigns. We offer insights and experience that reach far beyond your typical media buying agency. Each brand or service is unique. We work with our clients to uncover every aspect of the core target consumer. Research of all kinds, competitive analysis, and full spectrum of analysis is critical to our approach.These initiatives enable us to deliver insight into the behaviors and attitudes of consumers to design powerful media buying solutions that increase sales, reduce costs and ultimately achieve a superior ROI. Media buying services include:Research of all appropriate media vendorsRequests of media vendor proposalsEvaluation of all componentsNegotiation of media ratesFinalization of the buyGeneration of insertion ordersConfirmation of schedulingInvoice reconciliationAffidavits and proof of performancePost-buy reportsValue-added media serviceIndustries We Have Served:AutomotiveFood and BeverageB2BConsumer ProductsDirect ResponseEventsEnergyEntertainmentFinancial/InsuranceFoodserviceHealth Care/Medical/PharmaHigh TechPackaged GoodsPoliticalReal Estate/HomebuildersReligiousRestaurantsRetailTelecommunicationsTransportation/Lodging/Travel

The Department of Creative is a local-global creative resource, specializing in brand development and all things creative. We dream up a vast range of ideas and work with our clients to bring inspired concepts to life. On strategy. On budget. On time.

Specialized in broadcast and non-traditional media. Maximized marketing and advertising dollars, both at advertising agencies and in-house. Strong, long-term relationships with local, regional and national media partners. Experience with a wide variety of clients, including medical, gaming, automotive, retail, entertainment, political, tourism, transportation, telecommunications, food and beverage, and packaged goods.In-house Accounts:PreDiabetes Centers – Dec 2011 to PresentFibromyalgia & Fatigue Centers – Mar 2005 to Dec 2010ADD Health & Wellness Centers – May 2006 to Dec 2009 Movie Tavern – Feb 2008 to Mar 2011Advertising Agencies:Concussion, LLP – June 2004 to July 2013Accounts: Choctaw Casino & Resort, Route 66 Hotel & Casino, Shooting Star Casino, Medieval Times Dinner Tournament, DART (Dallas Area Rapid Transit), HCA (Healthcare Corporation of America, The T (Fort Worth Transportation Authority), Paragon Casino Resort, Dean Foods/CremoraMediaMinds – Jan 2010 to May 2010Accounts: Barker BariatricsJRS Advertising – April 2012 to June 2013Accounts: York Heating & Airconditioning, and Husqvarna

Aided in planning and buying for agency accounts.Accounts: Choctaw Casino & Resort, Route 66 Hotel & Casino, Shooting Star Casino, Medieval Times Dinner Tournament, DART (Dallas Area Rapid Transit), HCA (Healthcare Corporation of America, The T (Fort Worth Transportation Authority), Paragon Casino Resort, Dean Foods/Cremora

VP, SALES MANAGER (Jul 1997 to Jun 2004)• Managed sales team of 9 employees in implementing and accomplishing the philosophy and strategy of each of our 140 stations.• Prepared billing projections for each station and overall office.• Established agency lists and monitored billing goals for each sales rep.• Directed and evaluated account executives.• Reported and analyzed all competitive information, trends and ideas occurring within the marketplace.• Prepared and implemented annual and quarterly business operating plans.• Maintained/controlled budgeted expenses.• Recruited and trained sales personnel.ACCOUNT EXECUTIVE (Aug 1994 to Jul 1997)Acted as liaison between television stations and advertising agencies by aiding in the placement of media schedules. Educated media buyers in regards to the 150 television stations Katz Continental represents across the country. Projected advertiser’s spending levels on a quarterly basis. Supervised and trained sales assistant on the importance of proper sales. Presented information to advertising agencies concerning market conditions, television promotions, and the benefits of using Katz.