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PASSIONATE AND HIGH ON LEADERENDORPHINEExperienced marketing manager with 15+ years of strategic marketing experience, management responsibility for budgets and teams within marketing, design and product management. Expert in developing and implementing effective marketing strategies across business areas and platforms.Most recently Business Partner and Marketing Manager at Verdo as well as Marketing Manager. Former Marketing Manager at Expedit – current Wanzl Nordic. Integrated in the management of both companies with 15 years of management experience and 6 years of Management Board experience.Results include:• Development and implementation of branding campaigns, repositioning, onboarding and rebranding.• Effective brand management from target group descriptions to message strategy and channel selection.• Successful implementation of campaigns across platforms and target groups.• Lead generation with impressive engagement, open rates and conversion rates.In my leadership, I focus on trust, clear goals and talent activation to achieve results. I am known for enthusiasm, commitment and the ability to promote joint team efforts with a smile on my face and I love chocolate.WHAT CAN I BRING YOUR TEAM?With my many years of management experience and business partner role, I bring a broad business approach to marketing and sales. I will contribute to understanding and handling challenges and opportunities at a strategic level.I have experience in several industries, which means I bring valuable insight and a broad knowledge of the market with me. It enables me to make decisions and develop strategies that are relevant to a wide range of businesses.My experience in strategy and execution enables me to connect long-term goals with operational actions. I will guide the team towards clear goals and ensure that strategies are translated into tangible results.My curiosity and analytical approach enable me to challenge existing ways of thinking and contribute to optimization and development through new thinking and dialogue.I am passionate about creating results through value-creating branding and marketing. My skills in designing marketing strategies, effective project management and execution will contribute reaching our goals together.READ WHAT MY GOOD COLLEAGUES SAY ABOUT ME IN THE RECOMMENDATIONS BELOW ⬇Specialities:Strategic / tactical marketing, Leadership, Branding, Event Management, Online & Offline Marketing, Content Marketing, CRM, Social Media, CUX, Customer journey, Design thinking, Digital transformation
Deco Group As
View- Website:
- decogroup.dk
- Employees:
- 51
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Marketing ManagerDeco Group As Apr 2024 - PresentRegion Midtjylland, Danmark -
Marketing Business PartnerVerdo Apr 2021 - Apr 2024Randers, Midtjylland, DanmarkI am marketing business partner for several Verdo business areas.I am currently responsible for the following business areas.► B2B: Energy plants and technology | Fuels and raw materials► B2C: Electricity sales | Charging solutions for electric carsOVERALL TASKS AND RESPONSIBILITIES► Marketing strategy, planning and execution► SoMe strategy and implementation► Budget responsibility, follow-up and cost management► Reporting on KPIs► Preparation of marketing plans and budgets► Market, target group and competitor analyze► Target group focus through coverage of personas, customer journeys and touch points► Ongoing follow-up with business areas on strategy and marketing plansKEY TASKS AND RESPONSIBILITIES► Development and execution of marketing plans and budgets► Implementation and operation of websites► Establishment and operation of LinkedIn Show Case Pages and Facebook pages► Development and distribution of newsletters► Events and fairs - ex. Danish District Heating's National Meeting and theme days► Content planning and preparation; sales material, web text, video, presentations, SoMe posts► Online campaigns; SEM, Paid SoME, MA-flow, retargeting, affiliate marketing► Ongoing measurement and reporting via dashboardsAbout VerdoVerdo is an energy group that is one green step ahead.Our core business is to operate and develop sustainable, critical infrastructure for the communities of which we are a part. We develop and establish green energy plants for industry and supply at home and abroad. We are among Europe's leading suppliers of sustainable, certified biomass for industry and district heating plants and among Denmark's largest in the operation and maintenance of street lighting and signaling systems. We supply our consumer customers with electricity, water, heating and fiber networks around the clock, all year round. -
Marketing ManagerVerdo Jan 2017 - Mar 2021Randers Area, DenmarkMarketing Manager in the marketing team at Verdo. KEY TASKS AND RESPONSIBILITIES► Branding & Marketing Strategy. ► Planning & execution of activities ranging from fairs, website, online news, social media strategy, direct mails, automation flows, brochures, technical catalogs etc.► Close cooperation with the digital team and sales on CRM (Dynamics),► Marketing plans in collaboration with the business areas.► Responsible for marketing budgets, monitoring and controlling costs, reporting on the activity level and KPIs to the business areas.► Staff responsibility for 4 employees. Recruitment, interviews, salary, training, termination, etc.► Member of Verdo’s management team – top 40 and top 60.Nominated Verdo - Leadership Award in 2018 and 2019. RESULTS (examples)► Development and implementation of a rebranding and repositioning strategy for the company Industrivarme to Verdo Energy. The company achieved significant image change in the market.► Significant awareness and marketing of Verdo via online media, content and SoMe activities.► Planning and execution of events and fairs through in Denmark, Poland and Germany.► Supporting the shaping of social media strategy and focus on SoMe.► Content marketing activities; newsletters, LinkedIn, engagement rates of up to 5%, open rate of 40-60% and click-through rates of 10-25%.About VerdoVerdo is an energy group that is one green step ahead.Our core business is to operate and develop sustainable, critical infrastructure for the communities of which we are a part. We develop and establish green energy plants for industry and supply at home and abroad. We are among Europe's leading suppliers of sustainable, certified biomass for industry and district heating plants and among Denmark's largest in the operation and maintenance of street lighting and signaling systems. We supply our consumer customers with electricity, water, heating and fiber networks around the clock, all year round. -
Marketing ManagerExpedit Jan 2010 - Nov 2016Århus Area, DenmarkHead of corporate marketing department at Expedit (now Wanzl Nordic). Leading the marketing team, design team and product managers in the Nordic market.KEY TASKS AND RESPONSIBILITIES► Branding and Communication Strategy - preparation and implementation. Contract Liability in relation to external partners.► Planning & execution of activities ranging from fairs, website, online news, social media strategy, customer magazine, direct mails, PR, annual reports, brochures, technical catalogs etc.► Close cooperation with the sales department on the development of CRM, pipeline monitoring, target plans.► Implementation of market research, competitor and customer satisfaction surveys.► Preparation of 3-year plans and strategic plans in collaboration with the management team.► Responsible for the overall marketing budget, monitoring and controlling costs, reporting on the activity level and KPIs to the Board.► Staff responsibility for 7 employees. Recruitment, development interviews, salary, training, termination, etc.► Member of Expedit's top management - leadership team and management board. Reporting the CEO.RESULTS (examples)► From 2010-2016, I was head of the development and implementation of a rebranding and repositioning strategy. The company achieved significant image change in the Nordic market.► Sales growth and significant performance increase for Expedit Denmark index 128 from 2010 to 2015.► I have completed several events and fairs annually in the Nordic countries and Germany.► Shaping social media strategy / policy and focus on SoMe.About ExpeditBeing a total supplier of retail solutions is our biggest strength. We have all competencies under one roof with a team of specialists in everything from customer flow to materials, from prototyping to project management, from rollout to mounting.The Expedit Group comprises companies in Denmark, Norway, Sweden, Finland and the Baltics. Expedit is part of Wanzl Group. -
MarketingWanzl Nordic A/S – Danmark 2007 - Nov 2016Jonkoping, Sweden► Building Nordic marketing platform► Editor and responsible of newsletter and campaigns► Responsible for implementation of PR campaigns and other promotional activities in 4 countries► CRM implementation SuperOffice► Fairs and Events - planning and execution► Member of the Marketing management group in the Nordic region -
Marketing ResponsibleExpedit A/S Oct 2007 - Dec 2009Århus Området, DanmarkKEY TASKS AND RESPONSIBILITIES► Responsible for the implementation of marketing activities primarily in Denmark, but also during the period in Norway, Sweden and Finland.RESULTS (examples)► New Website/CMS Sitecore, a new corporate identity developed in 2008/2009 in cooperation with Webdanmark - now Impact and 727 Communications. A new e -mail marketing system, Campaign Monitor was implemented.► Development and implementation of web-based Client Survey 2008 in collaboration with SurveyXact.► Participation EuroShop - International Trade Fair in 2008.► SEO in cooperation with Swedish partner. -
Marketing ManagerExpedit A/S Apr 2002 - Sep 2007Århus Området, DanmarkKEY TASKS AND RESPONSIBILITIES► Responsibility for the preparation of marketing plan and implementation of marketing activities primarily in Denmark, but also during the period in Norway, Sweden and Finland.► Budget responsibility and staff responsibility for 3 people in the marketing department.RESULTS (examples)► Development of Nordic marketing strategy and derivative plans. New areas were introduced: PR effort was heightened, Inshop - Expedit customer magazine was developed, online newsletters were developed, new CI - corporate identity for the Group was realized in cooperation with Scanad Udviklingsbureau. -
Business CoordinatorExpedit A/S Jan 1999 - Mar 2002Århus Området, DanmarkKEY TASKS AND RESPONSIBILITIES► Coordinating role in business development, consisting of design, marketing and product development, reporting to business development manager.► Right hand of Management Board, project manager of cross-departmental projects.► Implementing responsibility for marketing activities.► Analytical applications - business intelligence, customer measurement models were developed.RESULTS (examples)► Dedicated resource with focus on analyses and business development. Development of industry analysis, DIY, shop -in -shop and display market in northern Germany.► Development of a model for analytical approach to the market - business specifications, go-to-market plans etc. -
MarketingExpedit Norge As - Wanzl Nordic 2007 - Nov 2016Oslo Area, Norway► Building Nordic marketing platform► Editor and responsible of newsletter and campaigns► Responsible for implementation of PR campaigns and other promotional activities in 4 countries► CRM implementation SuperOffice► Fairs and Events - planning and execution► Member of the Marketing management group in the Nordic region
Annette Mogensen Skills
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What company does Annette Mogensen work for?
Annette Mogensen works for Deco Group As
What is Annette Mogensen's role at the current company?
Annette Mogensen's current role is Experienced & powerful marketer | Strategy | Digital journey | SoMe | Completer-finisher | Chocolate fanatic.
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Annette Mogensen's email address is an****@****edit.dk
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Annette Mogensen has interest in Networking, Skiing, To Travel Is To Live, Travelling, Marketing And Communication, Business Development, Playing The Piano, Organisational Development, Fitness And Diet, Organizational Development.
What skills is Annette Mogensen known for?
Annette Mogensen has skills like Marketing Communications, Marketing, Crm, Public Relations, Strategy, Project Management, Management, Event Planning, B2b, Product Management, Fairs, Seo.
Who are Annette Mogensen's colleagues?
Annette Mogensen's colleagues are Nicoline Hjorth Hansen, Jacob Dyrholm, Julie Munk Lionett, Lasse Bøgevald Hostrup, Sami Møller, Per Kjær, Anne Bæk Andersen.
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Annette Mogensen Overgaard
Salgs- & Projektkoordinator Hos Nopa Nordic A/SCentral Denmark Region, Denmark
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