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“I keep budgets intact, deadlines alive and safe, and creative teams mentored and motivated to deliver award winning creative solutions that exceed client expectations and meet business objectives and goals.”Driven Creative Director with a history of leading successful campaigns for prominent global brands with household names. Possess know-how to work strategically with business teams and develop new opportunities. Recognized for creating winning concepts that result in acquisition of new accounts and increased bottom lines for agencies and clients. Excels at building supportive creative environments and mentoring creative teams to deliver award-winning solutions. Well established in creative roles for print, direct mail, broadcast, web, online and new media with a deep understanding of user-centered research, content strategy, copywriting, design, front-end and interactive development.Specialties: • Client Management• Presentation and selling• Concept and campaign development and execution• Risk and issue management and resolution• New business development• Budget management for client accounts • Planning and estimating complex projects• Creative team leadership and mentoring• Design + Development
Creative Director Consultant
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Digital Creative StrategistCreative Director Consultant Jan 2013 - PresentAnnette Steiner specializes in “creative” measurable marketing in both social media and “ink-on-paper” media with an award-winning creative career in advertising, marketing services, packaging, promotions and publishing, creating broadcast, print and digital experiences. Annette has always believed that great creative can change the world and creates that in everything she does, everyday. She is one of those thinkers who can see the big picture while others are caught up in the small details. Annette has worked for some of the top advertising agencies in New York, London and Los Angeles.• Concept, create and oversee development for social media campaigns and content planning.• Develops inbound effective digital strategies based on business objectives.• Designs functional social inbound websites with informative content.
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Creative Group LeaderSt. Jude Medical Aug 2007 - Dec 2012St. Paul, Minnesota, UsA $5.6 billion global medical device company, headquarters in St. Paul, Minnesota. Products are sold in more than 100 countries and the company has over 20 major operations and manufacturing facilities worldwide.Develop creative concepts for new product launches and marketing campaigns that drive product recognition. Design and execute award winning advertising, sales kits, collaterals and multi-media. Spearhead digital media strategy and implementation such as crowdsourcing, e-Publishing and augmented reality to drive adoption of emerging technologies. • Concept and oversee development for mobile apps and online web content.• Manage in-house creative staff of 7, freelancers and external agencies. • Design and implement keyword photo search engine and nomenclature for optimized creative functionality. -
Consulting Creative DirectorAutism Speaks Mar 2005 - 2012Princeton, Nj, UsAutism Speaks is dedicated to increasing awareness of autism spectrum disorders, to funding research into the causes, prevention and treatments for autism. -
Creative DirectorJason Natural Products Mar 2006 - Aug 2007Successfully revived and re-launched a failed product line with direct mail, packaging and new media campaigns. Transformed an under-performing in-house creative team with high turnover and low morale into a high performing team that positively impacted the bottom line and increased profit margins for company. • Optimized and executed go-to-market creative strategies and processes while managing a 10-person group of art directors, copywriters and freelance designers. • Established and implemented organization of creative workflows, job nomenclature and server structure to gain efficiencies.• Recruited, trained and mentored staff of 7. Educated managers in creative workflow to better support the organizational goals.
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Creative DirectorMikell Advertising Jan 2003 - Mar 2006Brought on to manage creative for small firm and quickly educated clients to recognize effective marketing opportunities that resulted in business growth. Translated client objectives into creative strategies. Persuaded locally focused client to migrate marketing efforts with rebranded regional collateral and integrated campaigns for national positioning and that garnered additional revenues for the agency. • Moved agency from strictly print mindset to provide cutting edge multimedia, broadcast and new media services.• Added to bottom line and increased billings by 4x within a 3-year period.• Instituted organized processes to manage assets and streamline production.
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Associate Creative DirectorSamsung (Cca Worldwide Internal Agency) Jan 1999 - Jan 2003Developed effective brand strategies for multiple Samsung divisions. Designed booth/graphics for CES, the predominant consumer electronics industry conference. Collaborated on targeted strategy to develop cross-division template and integrate consistent branding at Samsung. Brought on and oversaw staff of 7 and managed external vendors.
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Creative DirectorHunter Barth Advertising 1997 - 1999UsDirected, cast and executed award winning, industrial national client campaigns for print, radio, and broadcast. Developed launch campaign for DATA Products, new brand of copiers and strategy to entice sales reps to attend annual sales meeting on their own budget. Created a series of three commercials, direct mail and affordable branding for private retailers. Campaign successfully secured 100% rep attendance at conference, captured interest of company looking to acquire brands and resulted in a desired merger/acquisition of DATA Products with Hitachi. -
Creative DirectorSpii International (Surface Protection International) 1993 - 1997Oversaw brand, seasonal and promotional messaging strategies/execution for TV, radio and print for local office of high-end commercial paint company. Developed communications and media buying plans for client. Adjusted Media buying habits to streamline process resulting in cost savings, broader ad reach and increased sales per media insertion by 6%. Relocated to LA corporate offices to oversee global marketing and communications.• Handled creative for 5 global divisions and managed $3 million media budgets.• Selected, directed and supervised photographers, illustrators, directors and producers.• Trained and supervised art department staff.
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OwnerSteiner Studios 1991 - 1993Founded an award winning boutique agency specializing in photo art direction. Built in-house photography and video studios that combine conventional and non-conventional ad venues and provided clients with cutting edge technology as part of media mix. Partnered with PR/marketing agencies to bring about more options for Cigna Health Plans, Oxford Health Plans, Johnson & Johnson Pharmaceuticals, Citibank, Schick, Doubleday, Uncle Ben’s, Tyco Toys, Play Station, Sony Games and other clients.
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Senior Art DirectorGrey Advertising 1988 - 1991Originated the practice of running commercials in movie theatres by creating a promo for the new ABC TV show “The Young Riders” and ran it as a commercial before the featured attractions. Recruited to collaborate on agency’s efforts to gain Parker Brothers account. Pitched winning concept to secure the account over competitor agencies and generated new venue for revenue (toys and games) at Grey Advertising.
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Art DirectorGriffin Bacal 1987 - 1988Accountable for branding and name generation of Milton Bradley account toys and games (Battleship, Operation, Pictionary, Twister, etc.). Instrumental in influencing toymaker mindsets to reduce female stereotyping, create realistic female toy and game characters, and foster appreciation of women and girls in the toy industry. Supervised an art department of seven designers and copywriters.• Created concepts that won the agency’s first non-toy account, Sharp Electronics.
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Art DirectorSaatchi & Saatchi Dfs 1982 - 1987London, Greater London, GbRecruited from college to Dancer Fitzgerald Sample as one of 13 Jr. Art Director/Writer, mentored by Cliff Freeman, Donna Weinheim and Stanley Becker. Utilized digital graphics for a 15-second Cheerios TV spot and earned a promotion to Art Director within 3-months. Featured in Millimeter magazine for use of cutting edge technology. Recognized as creator of the most successful premium package for Cheerios. Subsequently awarded responsibility for Nabisco account new products, branding and name generation. • Provided concepts and executed projects for print and TV• Pitched ideas to both internal and external client marketing teams • Attended focus groups• Selected casting talent and supervised photographers, illustrators, directors and producers
Annette Steiner Skills
Annette Steiner Education Details
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Kent State UniversityMarketing/Advertising
Frequently Asked Questions about Annette Steiner
What company does Annette Steiner work for?
Annette Steiner works for Creative Director Consultant
What is Annette Steiner's role at the current company?
Annette Steiner's current role is Brand + Marketing Consultant + Design Guru.
What is Annette Steiner's email address?
Annette Steiner's email address is ar****@****aol.com
What is Annette Steiner's direct phone number?
Annette Steiner's direct phone number is +132387*****
What schools did Annette Steiner attend?
Annette Steiner attended Kent State University.
What are some of Annette Steiner's interests?
Annette Steiner has interest in Football, Casinos, Horses, Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, Watching Basketball.
What skills is Annette Steiner known for?
Annette Steiner has skills like 360 Marketing, Digital Strategies, Concept Development, Strategic Planning, Brand Development, Corporate Identity, Creative Development, Marketing Communications, Advertising, Creative Direction, Art Direction, Logo Design.
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