Annette Summers
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Annette Summers Email & Phone Number

Founder and CEO at GeneCom Branding Strategies Group
Location: San Francisco, California, United States 6 work roles 2 schools
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Current company
GeneCom Branding Strategies Group
Role
Founder and CEO
Location
San Francisco, California, United States

Who is Annette Summers? Overview

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Quick answer

Annette Summers is listed as Founder and CEO at GeneCom Branding Strategies Group, based in San Francisco, California, United States. AeroLeads shows a matched LinkedIn profile for Annette Summers.

Annette Summers previously worked as Founder and CEO at Genecom Group and Sr. Director, Integrated Communications at Affymetrix. Annette Summers holds Masters Of Business Administration, International Business from University Of San Francisco.

Profile bio

About Annette Summers

Articulate and disciplined Executive Marketing leader known for best-in-class brand building, go-to-market strategy, customer engagement, and marketing influence with a unique blend of creative leadership and business acumen. Reputed for generating buzz via innovative thinking, customer insights, and provocative execution. Expertise includes clarifying market opportunities, creating focused strategies, aligning teams, and filling lead channels. Recognizes, develops, and retains high-performing teams. Knows the end-to-end process of developing clinical applications and launching products to market. ⫸ 20+ years in Biomed Marketing & PR, 13+ years in Sales, 2+ years in Product Marketing⫸ Managed $14M budgets for 6 departments ⫸ Led teams of 45+ staff⫸ Authored 30+ editorials in industry-leading publicationsAccomplishments include:⫸ Building a successful Biomedical PR company with industry-leading clients, working on the cutting-edge of science.⫸ Reinvigorating the Affymetrix brand by leading a worldwide corporate rebranding campaign, managing A-list journalist outreach, developing social media strategies, conferences, and events, and launching 20+ new product campaigns.⫸ Driving new product sales to $10M+ in incremental revenue for Thermage’s $62M aesthetic medical device business.⫸ Serving as the head of event management and conference planning at Bio-Rad and Affymetrix.I am a relationship builder and always looking to expand my professional network. I invite you to connect or reach out.

Listed skills include Public Relations, Marketing Communications, Media Planning, Social Media, and 31 others.

Current workplace

Annette Summers's current company

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GeneCom Branding Strategies Group
Genecom Branding Strategies Group
Founder and CEO
San Francisco, CA, US
6 roles · 38 years

Annette Summers work experience

A career timeline built from the work history available for this profile.

Founder And Ceo

Genecom Branding Strategies Group

San Francisco, Ca, Us

Founder And Ceo

Genecom Group

San Francisco Bay Area

Brand StrategistServe as a trusted advisor and key consultant to provide transformational marketing plans, brand building, and PR solutions to small and large companies. Direct all aspects of marketing from branding and digital marketing to content strategy, design, and Omni-channel distribution. Deliver a consultative approach to gain a deep understanding of client goals, priorities, and objectives. Create innovative campaigns, foster media relationships, tap social media channels, and… Show more Brand StrategistServe as a trusted advisor and key consultant to provide transformational marketing plans, brand building, and PR solutions to small and large companies. Direct all aspects of marketing from branding and digital marketing to content strategy, design, and Omni-channel distribution. Deliver a consultative approach to gain a deep understanding of client goals, priorities, and objectives. Create innovative campaigns, foster media relationships, tap social media channels, and deliver benefit-driven messaging. Show less

Jan 2012 - Jul 2015

Sr. Director, Integrated Communications

Santa Clara, Ca

Branding Expert and Marketing Communications ExpertOwned the integrated marketing strategy for all branding and corporate communications within Life Science and Diagnostic businesses. Led a best-in-class MarCom team and vendor relations supporting all web, events, design, writing, production, media, PR, market intelligence, and lead nurturing systems. Enhanced brand credibility by partnering with journalists and researchers to publish articles, posters, and white papers. Introduced new… Show more Branding Expert and Marketing Communications ExpertOwned the integrated marketing strategy for all branding and corporate communications within Life Science and Diagnostic businesses. Led a best-in-class MarCom team and vendor relations supporting all web, events, design, writing, production, media, PR, market intelligence, and lead nurturing systems. Enhanced brand credibility by partnering with journalists and researchers to publish articles, posters, and white papers. Introduced new, user-friendly tools and technologies to scale data analytics and reporting. Show less

Jul 2008 - Jan 2012

Sr. Global Product Marketing Manager

Thermage

Hayward, Ca

Product Marketing ExpertiseDesigned and implemented strategic, multi-layered marketing programs, effectively penetrating both physician practices and consumer markets for the Medical Device company. Partnered with executive stakeholders to identify priorities, market trends, customer feedback, and deliverables. Trained and mentored a collaborative product marketing team. Worked closely with physicians to develop innovative procedures; published well-received studies and articles.

May 2006 - Jul 2008

Division Marketing Manager

Hercules, Ca

Sale Marketing ManagementHeaded the marketing strategy and performance for North America and the eCommerce Life Science business and helped grow sales for corporation from under 500K to a billion dollar industry leader. Championed global brand initiatives by influencing stakeholders, gaining buy-in, and creating brand guidelines. Grew audience engagement, sales pipelines, and lead generation. Hired and managed a motivated team of 27+ staff. Boosted brand awareness on a global scale by… Show more Sale Marketing ManagementHeaded the marketing strategy and performance for North America and the eCommerce Life Science business and helped grow sales for corporation from under 500K to a billion dollar industry leader. Championed global brand initiatives by influencing stakeholders, gaining buy-in, and creating brand guidelines. Grew audience engagement, sales pipelines, and lead generation. Hired and managed a motivated team of 27+ staff. Boosted brand awareness on a global scale by translating customer insights into targeted content, messaging, and campaigns. Selected to deliver new global branding initiatives; managed a portfolio of products that delivered double-digit sales growth. Show less

Nov 1996 - Apr 2006

Consultant/Sales Director

Launched arrhythmia ablation catheter technology for startup that was acquired by Boston Scientific and lead global direct and distributor sales organizations.

1989 - 1997 ~8 yrs
2 education records

Annette Summers education

FAQ

Frequently asked questions about Annette Summers

Quick answers generated from the profile data available on this page.

What company does Annette Summers work for?

Annette Summers works for GeneCom Branding Strategies Group.

What is Annette Summers's role at GeneCom Branding Strategies Group?

Annette Summers is listed as Founder and CEO at GeneCom Branding Strategies Group.

Where is Annette Summers based?

Annette Summers is based in San Francisco, California, United States while working with GeneCom Branding Strategies Group.

What companies has Annette Summers worked for?

Annette Summers has worked for Genecom Branding Strategies Group, Genecom Group, Affymetrix, Thermage, and Bio-Rad Laboratories.

How can I contact Annette Summers?

You can use AeroLeads to view verified contact signals for Annette Summers at GeneCom Branding Strategies Group, including work email, phone, and LinkedIn data when available.

What schools did Annette Summers attend?

Annette Summers holds Masters Of Business Administration, International Business from University Of San Francisco.

What skills is Annette Summers known for?

Annette Summers is listed with skills including Public Relations, Marketing Communications, Media Planning, Social Media, Medical Devices, Integrated Marketing, Life Sciences, and Project Management.

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