Annette Summers personal email
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Articulate and disciplined Executive Marketing leader known for best-in-class brand building, go-to-market strategy, customer engagement, and marketing influence with a unique blend of creative leadership and business acumen. Reputed for generating buzz via innovative thinking, customer insights, and provocative execution. Expertise includes clarifying market opportunities, creating focused strategies, aligning teams, and filling lead channels. Recognizes, develops, and retains high-performing teams. Knows the end-to-end process of developing clinical applications and launching products to market. ⫸ 20+ years in Biomed Marketing & PR, 13+ years in Sales, 2+ years in Product Marketing⫸ Managed $14M budgets for 6 departments ⫸ Led teams of 45+ staff⫸ Authored 30+ editorials in industry-leading publicationsAccomplishments include:⫸ Building a successful Biomedical PR company with industry-leading clients, working on the cutting-edge of science.⫸ Reinvigorating the Affymetrix brand by leading a worldwide corporate rebranding campaign, managing A-list journalist outreach, developing social media strategies, conferences, and events, and launching 20+ new product campaigns.⫸ Driving new product sales to $10M+ in incremental revenue for Thermage’s $62M aesthetic medical device business.⫸ Serving as the head of event management and conference planning at Bio-Rad and Affymetrix.I am a relationship builder and always looking to expand my professional network. I invite you to connect or reach out.
Genecom Branding Strategies Group
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Founder And CeoGenecom Branding Strategies GroupSan Francisco, Ca, Us
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Founder And CeoGenecom Group Jan 2012 - Jul 2015San Francisco Bay AreaBrand StrategistServe as a trusted advisor and key consultant to provide transformational marketing plans, brand building, and PR solutions to small and large companies. Direct all aspects of marketing from branding and digital marketing to content strategy, design, and Omni-channel distribution. Deliver a consultative approach to gain a deep understanding of client goals, priorities, and objectives. Create innovative campaigns, foster media relationships, tap social media channels, and… Show more Brand StrategistServe as a trusted advisor and key consultant to provide transformational marketing plans, brand building, and PR solutions to small and large companies. Direct all aspects of marketing from branding and digital marketing to content strategy, design, and Omni-channel distribution. Deliver a consultative approach to gain a deep understanding of client goals, priorities, and objectives. Create innovative campaigns, foster media relationships, tap social media channels, and deliver benefit-driven messaging. Show less
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Sr. Director, Integrated CommunicationsAffymetrix Jul 2008 - Jan 2012Santa Clara, CaBranding Expert and Marketing Communications ExpertOwned the integrated marketing strategy for all branding and corporate communications within Life Science and Diagnostic businesses. Led a best-in-class MarCom team and vendor relations supporting all web, events, design, writing, production, media, PR, market intelligence, and lead nurturing systems. Enhanced brand credibility by partnering with journalists and researchers to publish articles, posters, and white papers. Introduced new… Show more Branding Expert and Marketing Communications ExpertOwned the integrated marketing strategy for all branding and corporate communications within Life Science and Diagnostic businesses. Led a best-in-class MarCom team and vendor relations supporting all web, events, design, writing, production, media, PR, market intelligence, and lead nurturing systems. Enhanced brand credibility by partnering with journalists and researchers to publish articles, posters, and white papers. Introduced new, user-friendly tools and technologies to scale data analytics and reporting. Show less -
Sr. Global Product Marketing ManagerThermage May 2006 - Jul 2008Hayward, CaProduct Marketing ExpertiseDesigned and implemented strategic, multi-layered marketing programs, effectively penetrating both physician practices and consumer markets for the Medical Device company. Partnered with executive stakeholders to identify priorities, market trends, customer feedback, and deliverables. Trained and mentored a collaborative product marketing team. Worked closely with physicians to develop innovative procedures; published well-received studies and articles.
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Division Marketing ManagerBio-Rad Laboratories Nov 1996 - Apr 2006Hercules, CaSale Marketing ManagementHeaded the marketing strategy and performance for North America and the eCommerce Life Science business and helped grow sales for corporation from under 500K to a billion dollar industry leader. Championed global brand initiatives by influencing stakeholders, gaining buy-in, and creating brand guidelines. Grew audience engagement, sales pipelines, and lead generation. Hired and managed a motivated team of 27+ staff. Boosted brand awareness on a global scale by… Show more Sale Marketing ManagementHeaded the marketing strategy and performance for North America and the eCommerce Life Science business and helped grow sales for corporation from under 500K to a billion dollar industry leader. Championed global brand initiatives by influencing stakeholders, gaining buy-in, and creating brand guidelines. Grew audience engagement, sales pipelines, and lead generation. Hired and managed a motivated team of 27+ staff. Boosted brand awareness on a global scale by translating customer insights into targeted content, messaging, and campaigns. Selected to deliver new global branding initiatives; managed a portfolio of products that delivered double-digit sales growth. Show less -
Consultant/Sales DirectorBoston Scientific 1989 - 1997Launched arrhythmia ablation catheter technology for startup that was acquired by Boston Scientific and lead global direct and distributor sales organizations.
Annette Summers Skills
Annette Summers Education Details
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International Business -
Business
Frequently Asked Questions about Annette Summers
What company does Annette Summers work for?
Annette Summers works for Genecom Branding Strategies Group
What is Annette Summers's role at the current company?
Annette Summers's current role is Founder and CEO.
What is Annette Summers's email address?
Annette Summers's email address is an****@****ail.com
What schools did Annette Summers attend?
Annette Summers attended University Of San Francisco, University Of Southern California.
What skills is Annette Summers known for?
Annette Summers has skills like Public Relations, Marketing Communications, Media Planning, Social Media, Medical Devices, Integrated Marketing, Life Sciences, Project Management, Product Development, Strategic Planning, Competitive Analysis, Market Analysis.
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