Anne Watts Email & Phone Number

France

○ Develops and executes a vision and product strategy for the Ecommerce and punchout platforms, driving adoption and revenue growth○ Established a Voice of Customer research practice to better understand customer needs, monitor user behavior metrics to drive targeted improvements and use data to inform the product roadmap○ Leads cross-functional team collaboration to write and gather requirements, to transition customers to digital tools with robust change management, and to launch… Show more ○ Develops and executes a vision and product strategy for the Ecommerce and punchout platforms, driving adoption and revenue growth○ Established a Voice of Customer research practice to better understand customer needs, monitor user behavior metrics to drive targeted improvements and use data to inform the product roadmap○ Leads cross-functional team collaboration to write and gather requirements, to transition customers to digital tools with robust change management, and to launch digital marketing campaigns○ Mentors and supervises a group of marketing Interns, encouraging professional development, and developing a strong bench of ready to hire candidates to fill entry-level marketing roles Show less

Milwaukee, Wisconsin, United States

○ Established a Product Merchandising Strategy: grew online sales by 15%, increased digital engagement & improved customer experience○ Oversaw the execution of Product Merchandising initiatives with cross-functional teams & identified process improvements that optimized team efficiency & consistency○ Created & implemented a Supplier Engagement Plan that drove self-service, improved data integrity, & reduced cost to serve○ Ensured the successful implementation of the new PIM, managed… Show more ○ Established a Product Merchandising Strategy: grew online sales by 15%, increased digital engagement & improved customer experience○ Oversaw the execution of Product Merchandising initiatives with cross-functional teams & identified process improvements that optimized team efficiency & consistency○ Created & implemented a Supplier Engagement Plan that drove self-service, improved data integrity, & reduced cost to serve○ Ensured the successful implementation of the new PIM, managed development of new features & enhancements, & owned the creation of the web user interfaces to meet the needs of the business Show less

Milwaukee, Wisconsin, United States

○ Developed business proposals for new technologies & successfully implemented live chat, product recommendations, & call tracking on www.directsupply.net○ Defined the on-site search strategy - drove enhancement recommendations, determined the appropriate KPIs, & managed communications with executive leadership○ Led the product content strategy - recommended opportunities to improve product content, defined standards, & drove the business case, vendor analysis, & RFP for the new product… Show more ○ Developed business proposals for new technologies & successfully implemented live chat, product recommendations, & call tracking on www.directsupply.net○ Defined the on-site search strategy - drove enhancement recommendations, determined the appropriate KPIs, & managed communications with executive leadership○ Led the product content strategy - recommended opportunities to improve product content, defined standards, & drove the business case, vendor analysis, & RFP for the new product content management system Show less

Port Washington, Wisconsin, United States

○ Second term elected official representing 2700+ constituents on local government issues ○ Member of the Health & Human Services Standing Committee○ Marsh Country Alliance Commission Member representing Ozaukee County

Paris Area, France

○ Led the Digital Marketing and Ecommerce strategy in Asia, EMEA, and Americas for www.longchamp.com; these efforts resulted in a 15.65% CAGR○ Managed authorized Ecommerce retailers, wholesale distributors & department stores○ Supervised the creation and management of all digital assets for online campaigns and websites (product photography, videos, mini-websites, mobile apps)○ Developed the global E-CRM strategy & editorial calendar - 50+ campaigns/year, in 9+ languages, & drove… Show more ○ Led the Digital Marketing and Ecommerce strategy in Asia, EMEA, and Americas for www.longchamp.com; these efforts resulted in a 15.65% CAGR○ Managed authorized Ecommerce retailers, wholesale distributors & department stores○ Supervised the creation and management of all digital assets for online campaigns and websites (product photography, videos, mini-websites, mobile apps)○ Developed the global E-CRM strategy & editorial calendar - 50+ campaigns/year, in 9+ languages, & drove enhancements to design quality and engagement rates○ Coordinated communications between agencies and IT team for development, marketing requests, & optimizations○ Responsible for a $1.3M annual budget and $500k projects for global spend, and approved local budget spends per subsidiary. Show less

Paris, Île-De-France, France

○ Responsible for the creation and execution of digital campaigns ○ Maintained social media presence for the brand and coordinated agency work to support○ Managed SEM investments and worked with an agency to meet goals○ Monitored SEO analytics and built the strategy for improvements○ Updated website content monthly and orchestrated a bi-annual content refresh with new content creation in 9 languages.

Paris, Île-De-France, France

○ Created and maintained the digital photography library○ Organized and supervised product photo shoots○ Wrote product copy for all new product collections and managed the translation agency○ Supported the launch of a new website and the 60th anniversary website/digital campaign

Greater New York City Area

○ Responsible for operational marketing for the United States and Canada (Press releases, ad placement, print marketing, direct mailings)○ Project manager for new company website, authored the RFP○ Planned and executed showroom events, guided tours, & seminars with the CEO (budget, promotional materials, follow-up)

Ma, International Affairs, Conflict Resolution & Civil Society Development

Ma, Sociology Of Conflicts

Ba, History And European Studies

French & History