Anne White Email & Phone Number

Chaska, Minnesota, Us

Chaska, Minnesota, Us

Lead marketing, creative, e-commerce and catalog teams to evolve the brand, creative and marketing strategies and customer experience to drive growth across all revenue streams including membership. Evaluate processes and implement operational efficiencies thru clarity of roles and responsibilities, mentorship, appropriate tools and resources including adoption of AI for content, creative and reporting. Reporting to the CEO with monthly presentations to the board.

Helping business leaders define and implement brand strategies, experiential marketing, exceptional customer experiences and innovations that drive business growth in existing and emerging channels, including exploring, evaluating and planning XR solutions for AR/VR/MR.

Contribute thought leadership to strengthen and guide Customer Experience program curriculum, with the goal of building CX leaders in all industries.

Decatur, Ga, Us

Develop experiential marketing strategies and creative activations that convey complex brand and product stories for B2B and B2C using interactive, technically-enabled experiences like AR, multi-screen, gesture and touch-based platforms for Microsoft, Ericsson, Saudi Telecom and more

Miami, Florida, Us

• Full P&L responsibilities as strategic leader of C-suite consisting of CFO and CIO, all reporting to Chairman/Owner/Financial Sponsor• Managed dedicated brand marketing, digital marketing, creative services, ecommerce, wholesale, marketplaces, product development, sourcing, merchandising, and customer service teams. Active in day-to-day operations, logistics, distribution and fulfillment• Drove year-on-year 20%+ sales growth, managing integrated marketing strategies from concept to execution, product positioning/pricing and analysis and implementation of new business opportunities• Expanded customer base into new regions by defining customer personas, evolving product assortment to address customer segmentation and redefining wholesale strategy and enabling global e-commerce• Lead operationalization of marketing reporting and business dashboards for product development, merchandising, customer service and sales channels including development and tracking of KPIs used to improved customer experience, product quality and organizational structure• Drove the e-commerce site roadmap, achieving continuous improvements to customer experience and increased revenue, including search, merchandising, marketing, checkout, implemented DAM, PIM, ERP integration, security, and regulatory compliance• Championed and contributed to company-wide digital transformation to improve operational efficiencies in product design, inventory and warehouse management, returns, and CRM• Secured strategic partnerships including unprecedented exclusive apparel partner of the Melanoma Research Foundation, golf icon David Leadbetter, and social media influencers

Miami, Florida, Us

• Elevated brand from everyday mid-price lifestyle to premium Sun Protection You Wear ®• Rebuilt department, implemented new processes, organizational structure, marketing calendar and brand guidelines to increase creative quality and productivity, doubled team output and reduced lead times from weeks to days• Launched first capsule collection campaign in the 15-year history of the company, driving double digit incremental sales

Minneapolis, Minnesota, Us

Working with start-ups establishing their brand and established brands looking to expand their market, including med-tech/healthcare, beauty and lifestyle products.• MARKETING and PRODUCT DEVELOPMENT, Co-Founder Brushopolis: Created D2C B2B professional beauty brand from the ground up including brand identity, Shopify site, Costco.com, Amazon and content marketing, product development from design to manufacturing of personalized, high-performance hairbrushes• CUSTOMER EXPERIENCE, BevMo!: developed branded in-store customer experience focused on sales associate strategies and training program• PROJECT MANAGEMENT, The New Normal: managed multiple deadline-driven digital marketing, point-of-purchase display and print projects for accounts in beauty, lifestyle, wellness and automotive

Munich, Bavaria, De

• Provided thought leadership in B2C, B2B and B2B2C omni-channel commerce customer experience, informing product roadmap internally and problem-solving for start-ups and multi-national companies• Strategic consulting including customer experience, business plan & go-to-market strategy development, identify and qualify strategic partners on a remote team with headquarters in Munich Germany, offices in London England and San Jose California

Minneapolis, Minnesota, Us

• INTERIM CMO, Snibbe Interactive: Created business plan and go to market strategies for productization of existing bespoke AR and interactive bespoke technology solutions, new markets, scalability and marketing of touch and gesture-based, immersive social media experiences• PRODUCT DEVELOPMENT and MARKETING, Podiuum: Developed content strategies, pilot programs and UX/UI for a revolutionary new digital platform that empowers self-directed online learning. Contributed to investor marketing and build of iOS minimum viable product• INNOVATION, Technicolor's PRN: Lead a cross-departmental committee to create and implement a corporate innovation program including development and full documentation of processes, branding and internal messaging campaigns

Dayton, Ohio, Us

• Built and managed internal creative agency of 30+ employees doing Creative Services, Content Strategy & Development, Content Partnerships, Advertiser Integration and Production for internal and external clients • Responsible for retail consumer experience and programming strategies of digital place-based media networks in 8,550+ retail locations reaching more than 181 Million commercial viewers each month at Wal-mart, Costco, Sam’s Club, BJ’s, Target, Home Depot, SuperValu, Taco Bell, Wendy’s, McDonalds, KFC, Arby’s, Denny’s, Carl’s Jr and Arby’s• Creative strategies for custom spots, content sponsorships and branded content including Tyson, American Express, Gillette, TVLand, People, EA, Xbox, Pillsbury, Kraft, NFL• Hands-on innovation role for software platform development focused on place-based interactive experiences.• Key role in PRN business development including pitch strategy and presentation resulting in addition of 4 new accounts and a joint venture, doubling PRN’s media footprint

Dayton, Ohio, Us

· Increased PRN’s Supermarket Checkout Network viewership +55% and brand recall +30% within first year on the job· Developed multiple content sponsorship opportunities resulting in significant revenue increases year on year• Managed multi-discipline team to establish proof-of-performance measurements for retail pilots and digital out-of-home networks

• Global client roster included TBS Superstation, Court TV, RealityTV (ZoneVision UK), Celestial Pictures (China), Hallmark Channel, E! Entertainment Television, Paramount, DIRECTV, Buena Vista Television, SONY Columbia Tri-Star TV, ABC Family, NDTV India, Barnes & Nobles• Created award-winning interactive TV application integrating a live daily TV show, API solutions and synchronized online gaming, to capture audience opinion in real-time and encouraging stickiness; awarded American Film Institute’s Enhanced TV Workshop 2003 most innovative interactive television program

Los Angeles, Ca, Us

Broadcast design instructor for multi-cultural classroom and studio. Developed curriculum focused on brand strategy, project and client management, pitch and presentation, design and animation, utilizing real-world projects and peer to peer collaboration and critique.

Hollywood, Ca, Us

• Supervised multiple branding and commercial production projects simultaneously, with budgets ranging from $50,000-$4 Million• Successfully diversified client base and service offerings, bringing in clients in technology, commercial, film and consumer brands including SC Johnson, Dreamworks (Steven Spielberg), 20th Century Fox, Canal Plus US Technologies, DIRECTV, TiVo, Transamerica, CreativePlanet, Netscape, and AOL... resulted in best annual gross in company history

Executive Education Program

Bachelor Of Fine Arts (Bfa), Bachelor Of Arts (Ba), Graphic Design, Art History