Anne Whiteaker Email & Phone Number

Formerly C2G Partners

- Designed and implemented data-driven direct marketing campaigns for multiple retail clients’ promotions using campaign management software.- Worked closely with Strategy and Analytics teams to ensure effectiveness of audience selection and positive ROI.- Worked with Measurements team on campaign performance and leveraged learnings to optimize future.

Cincinnati Area

- Managed direct mail and e-mail campaigns for Lenscrafters, Target Optical, Pearle Vision and Sears Optical using campaign management software.- Assisted in development of strategic audience segments for weekly, monthly and quarterly e-mail and direct mail campaigns.- Analyzed campaign performance using SQL software, and made recommendations for future.

-Developed, designed and implemented cross-channel direct marketing campaigns with emphasis on Consumer Cross-Sell.-Results included a 26% increase in accounts created from expanded Pre-Approved program (expanded targeting universe and added re-mail),-Reduced cost per piece (CPP) by mailing Pre-Approved Credit offers standard class vs. first class mail.

-Edited, managed and published content in the GAAIT (Global Auditing & Accounting Information Tool) knowledge repository, the firm’s standard online research tool for global access to audit and accounting practices and guidelines.-Created and modified HTML code as needed to prepare and format content for use within the web-based GAAIT platform.-Ensured.

-Reviewed product development ideas and competitor products to develop or improve product performance metrics in response to client needs and / or industry trends.-Gathered, analyzed and published market, product and sales information to coincide with Line of Business objectives.-Managed the analysis of product development by creating financial models to.

-Applied Crystal Reports, SQL, and advanced Excel and Access skills to research, analyze and resolve a variety of ad hoc data and reporting issues.-Performed extensive detailed analysis of data in the warehouses (EDW) to research and document large profitability, revenue and activity variances.-Worked both independently and as part of a cross-functional.

-Worked with account teams and Government Services Administration (GSA) to ensure the timely setup and accurate billing of new services in support of multi-billion dollar FTS 2001 contract.-Managed delivery of customized customer invoices for commercial and government clients, totaling in excess of $20 million on a monthly basis.-Developed and maintained.

-Responsible for scheduling of all installation and maintenance requests for multiple Point-of-Sale product lines. -Coordinated schedules for over 100 ISR’s and independent contractors nationwide. -Designed and ran periodic training classes for all new users of scheduling system. -Prepared monthly billing and loaned labor reports for Customer Service.

Bachelor Of Arts, English; Marketing

Education record