Anne Whiteaker Email & Phone Number

Formerly C2G Partners

- Designed and implemented data-driven direct marketing campaigns for multiple retail clients’ promotions using campaign management software.- Worked closely with Strategy and Analytics teams to ensure effectiveness of audience selection and positive ROI.- Worked with Measurements team on campaign performance and leveraged learnings to optimize future campaigns.- Responsible for process improvements inside of the campaign management software tool to automate and/or make campaign production more efficient.- Utilized SQL to run ad hoc data analysis off internal data marts to research client inquiries from our Account Management team.- Performed extensive quality assurance audits to ensure delivery of error-free marketing communications to customers.- Created and maintained detailed campaign documentation and procedures for use in on-boarding and training of new associates and vendors.- Executed secure file delivery of NCOA and mail files to creative and print vendors.

Cincinnati Area

- Managed direct mail and e-mail campaigns for Lenscrafters, Target Optical, Pearle Vision and Sears Optical using campaign management software.- Assisted in development of strategic audience segments for weekly, monthly and quarterly e-mail and direct mail campaigns.- Analyzed campaign performance using SQL software, and made recommendations for future campaign success based on results.- Delivered strategic campaign guidance and targeted marketing lists to CRM/Brand teams in an attempt to maximize campaign performance.- Delivered campaign reporting on a campaign-by-campaign, monthly and quarterly basis.- Coordinated file delivery with CRM Team and vendors.- Results included holding 2015 DM budgets flat while increasing iSales and PassAlong sales.

-Developed, designed and implemented cross-channel direct marketing campaigns with emphasis on Consumer Cross-Sell.-Results included a 26% increase in accounts created from expanded Pre-Approved program (expanded targeting universe and added re-mail),-Reduced cost per piece (CPP) by mailing Pre-Approved Credit offers standard class vs. first class mail (annual savings of $300,000) without a reduction in revenue.-Helped manage targeting, offer and creative for the execution of Pre-Approved Credit, Invitation to Apply Credit and Credit Utilization direct mail campaigns.-Designed a strategy that incorporated product goals, modeling analysis, reporting needs and creative marketing tests.-Recommend ways to utilize data for targeting, messaging and testing of credit offers, rates and creative.-Worked with multiple vendors to ensure data quality through audit of final mail files.-Worked with Fair Isaac (FICO) data tables to build Pre-Approved Credit campaigns through use of depersonalized data to ensure client privacy and bank compliance.-Coordinated file delivery with Implementation Team and vendors.-Provided Consumer and Business Banking data to third party Market Research vendors to conduct satisfaction surveys.-Completed extensive audits on final mail files and creative for accuracy prior to the mail drop.-Ran ADHOC data analysis off internal and external data marts to research client questions submitted from braches and call center about direct mail offers.

-Edited, managed and published content in the GAAIT (Global Auditing & Accounting Information Tool) knowledge repository, the firm’s standard online research tool for global access to audit and accounting practices and guidelines.-Created and modified HTML code as needed to prepare and format content for use within the web-based GAAIT platform.-Ensured that content is prioritized and updated in a timely, accurate and efficient manner.-Maintained the quality and relevance of the content housed within the GAAIT tool.-Assisted with CHS (Community Home Space) and CKR (Community Knowledge Repository) content updates as needed.-Managed the monthly GAAIT Client Edition billing process for global accounts.-Researched and resolve billing discrepancies or issues identified by the international Ernst & Young Online Teams.

-Reviewed product development ideas and competitor products to develop or improve product performance metrics in response to client needs and / or industry trends.-Gathered, analyzed and published market, product and sales information to coincide with Line of Business objectives.-Managed the analysis of product development by creating financial models to evaluate new business opportunities and benchmark against competitors and for profitability. -Identified appropriate stakeholders in order to develop a consensus as to the appropriate course of action needed to resolve issues.-Improved efficiency of the team by seeking to automate all or part of recurring, data intensive analyses requested by internal clients.

-Applied Crystal Reports, SQL, and advanced Excel and Access skills to research, analyze and resolve a variety of ad hoc data and reporting issues.-Performed extensive detailed analysis of data in the warehouses (EDW) to research and document large profitability, revenue and activity variances.-Worked both independently and as part of a cross-functional team to perform business, data and application analysis to gather and document business requirements on a variety of strategic project initiatives.-Created and managed project plans to support development, implementation, testing, documentation and on-going validation of data processes in the support of organization, product and customer profitability reporting and analysis. -Researched and analyzed exceptions and daily reconciliation outages.-Validated KEIS (Key Earnings Information System) daily and monthly files for a $97 billion company to ensure reconciliation with General Ledger.

-Worked with account teams and Government Services Administration (GSA) to ensure the timely setup and accurate billing of new services in support of multi-billion dollar FTS 2001 contract.-Managed delivery of customized customer invoices for commercial and government clients, totaling in excess of $20 million on a monthly basis.-Developed and maintained MS Access and mainframe based reporting and billing models.-Performed monthly pre-bill audit and month-end analysis to uncover any product pricing and revenue variances.-Initiated efforts to quickly resolve complex billing issues, including calculation and issuance of credit memos.-Analyzed customer invoices to ensure contract compliance related to utilization, rates and discounts.-Researched and processed any billing or pricing adjustments in order to send out finalized customer invoice.

-Responsible for scheduling of all installation and maintenance requests for multiple Point-of-Sale product lines. -Coordinated schedules for over 100 ISR’s and independent contractors nationwide. -Designed and ran periodic training classes for all new users of scheduling system. -Prepared monthly billing and loaned labor reports for Customer Service division.-Consulted with clients, Program Managers and Director of Customer Service regarding utilization and availability of human resources

Bachelor Of Arts, English; Marketing

Education record