Partner in home-based consulting business responsible for business operations and marketing to build awareness of the Company and develop a new public training offering in Lean process improvement for government. Results: 52% growth in profit year-on-year (April 2015/April 2016)Achieved through:- Strategic planning- Execution of public training plan- Marketing and promotion (including: relaunch and maintenance (CMS) of corporate website, establishment of corporate social media and email strategy, development of marketing collateral)

Team lead in the development and execution of strategic marketing plans to support both local and national business priorities. Exceeded annual marketing targets for 2014/15 fiscal including:+12% Adults 2+ average quarter hour audience for CBC News Ottawa at 5pm (TV)+4% Adults 12+ average quarter hour audience for Ottawa Morning (#1 rank for CBC Radio One and Ottawa Morning)+ 79% Twitter followers (@CBCOttawa)+ 71% Facebook followers (CBC Ottawa)+ 21% fundraising during annual holiday charity drive (Project Give)Achieved through:- Cultivation of a strong marketing culture - Focused program branding and promotion- Balance of strategy and getting things done- Relationship management2013/14 highlights include:- Increased market share for CBC local evening news, largest growth in Canada- #1 rank for CBC Radio One and Ottawa Morning- 115% growth in Twitter followers- 70% increase in Facebook followers- Increased social media engagement (8,100 clicks)

Providing strategic marketing consulting to a range of companies with emphasis on B2B technology services. Clear understanding of market trends with the ability to gather and analyze and interpret market research to articulate and execute strategic marketing communications plans that drive sales. Excellent oral and written communication skills.

Responsible for setting up the advertising sales and marketing function for Envizion Solutions, a company building a network of digital signs in health care facilities. Drafted the corporate business plan including the addition of in-depth market research to inform strategic decisions for the Company moving forward and to secure investor funding.Developed corporate marketing communication strategy. Plan included detailed market information and competitive analysis as well as recommendations for messaging and an optimal marketing mix to include: advertising, online marketing, events, public relations and the development of targeted sales collateral.

Reporting to the Managing Partner of the IBM & Lenovo Account Management Team, responsible for the strategic development and implementation of IBM Canada’s 360 degree corporate and business unit advertising programs.Team lead in the development and execution of creative briefs that clearly articulate client business objectives and messaging requirements to allow for effective creative development.Lead local client contact and liaison for Global Advertising Team based in New York & Paris.Responsible for the career development and training of a team of six.

MindShare lead on the 360 degree management team overseeing IBM’s US domestic advertising programsBrand steward of IBM’s message to market delivering fully integrated media plans to meet strategic communications objectivesManager of $200+ million US budget and team of 10Primary contact for IBM VP of Media Operations/Agency RelationsInternational role for IBM’s developing markets, liaison with European & Asia Pacific regional offices

Secondment to IBM’s European Headquarters as the Media lead responsible for building communication plans for multiple product/services in the UK. France, Germany, Italy, South Africa, Israel, Spain and the Nordic countries.Responsible for planning and execution of $150+ million US budget in 15 marketsLiaison between MindShare & Ogilvy regional teams, overseeing agency briefing ensuring the development and execution of on-strategy campaigns

Media lead on integrated communications team for IBM Canada’s advertising initiatives, primary contact for MindShare & IBM NY Headquarters.Planning and execution of IBM’s $40+ million budget, employee training and development for team of 10 Transferred to Ogilvy’s NYC office to manage the IBM Corporate Brand business.

Media planning and buying of advertising campaigns for a variety of clients including: Federal Government of Canada, Metro Toronto Convention and Visitors Association and The Mutual Group