Anne Zeiser Email & Phone Number

Boston, Ma, Us

Touching the Sun is a multi-platform PBS project exploring humanity's relationship with the Sun and quest to understand its mysteries.Touching the Sun probes our closest star – its mysterious origins, savage power, and life force energy – and follows the people who uncover its scientific secrets and celebrate its symbolic meaning. It captures the visually stunning and transformative 2024 total solar eclipse, dives into the science of the Sun’s influence on the Earth and solar system… Show more Touching the Sun is a multi-platform PBS project exploring humanity's relationship with the Sun and quest to understand its mysteries.Touching the Sun probes our closest star – its mysterious origins, savage power, and life force energy – and follows the people who uncover its scientific secrets and celebrate its symbolic meaning. It captures the visually stunning and transformative 2024 total solar eclipse, dives into the science of the Sun’s influence on the Earth and solar system, and examines the current and historical cultural context of Sun watching and Sun worshiping across time and cultures. ​We meet researchers chasing the elusive corona in the Moon's shadow, ​NASA heliophysicists shedding light on the solar winds, Indigenous leaders sharing the Sun's spiritual symbolism, conservationists entreating us to steward our planet, and artists creating in search of human enlightenment. Touch the Sun – and experience the awe and wonder of its fiery secrets and life-sustaining force Show less

Executive Producer of Muraling Austin, an Emmy (Lone Star) and two Gold Telly award-winning three-part documentary series on the social messages behind public art (19th Amendment, power of the vote, segregation, community action, immigration, the environment, mental health). The series premiered in spring 2023 on Austin PBS, aired nationally on PBS’s WORLD channel in July 2023 and stations nationwide, and now is streaming worldwide. The project also developed social studies curricula… Show more Executive Producer of Muraling Austin, an Emmy (Lone Star) and two Gold Telly award-winning three-part documentary series on the social messages behind public art (19th Amendment, power of the vote, segregation, community action, immigration, the environment, mental health). The series premiered in spring 2023 on Austin PBS, aired nationally on PBS’s WORLD channel in July 2023 and stations nationwide, and now is streaming worldwide. The project also developed social studies curricula for grades 3- 12 around the series’ themes, available in perpetuity to teachers on PBS LearningMedia, the US's #1 educational platform at: https://muralingaustin.com/ Show less

Greater Boston Area

Azure Media produces transmedia projects on air, online, and on-the-go that fuel social impact in communities, schools, and capitols. Azure also provides marketing strategy for media organizations & IPs.Azure Media uses storytelling, strategic partnerships, and affinity groups to move audiences outward through the ripple stages of change: from awareness-understanding-engagement-action around a media project and its associated issue - to seed measurable behavioral, cultural, and policy… Show more Azure Media produces transmedia projects on air, online, and on-the-go that fuel social impact in communities, schools, and capitols. Azure also provides marketing strategy for media organizations & IPs.Azure Media uses storytelling, strategic partnerships, and affinity groups to move audiences outward through the ripple stages of change: from awareness-understanding-engagement-action around a media project and its associated issue - to seed measurable behavioral, cultural, and policy change. Azure excels at:➢ TRANSMEDIA PROJECT DEVELOPMENT & PRODUCTION (Develop story & audience experiences across multiple media platforms-film, TV, radio, podcast, web, mobile, games, print, CDs, DVDs, exhibits, events, toys) ➢ SOCIAL ACTION & IMPACT CAMPAIGN DESIGN (Fuel positive social change via media conducting polling, issue identification, partnerships, public education, educational & community outreach, public affairs, online communities, calls-to-action, evaluation)➢ MEDIA STRATEGY (Integrate story with the brand via strategic analysis, branding, positioning, messaging, marketing & engagement- supported by quant & qual research) PARTNERS: PBS, BBC, WGBH, WETA, NOVA, Nat Geo, PRX, Vulcan Prodns, HHMI-Tangled Bank Studios, Recombinant Films, Luminous Prodns, Against All Odds Prodns, Providence Pictures, Nelda Studios, Silverbush Prodns, Catalyst Films, Principle Pictures, Robert Kenner ProdnsTOPICS: STEM, environment/conservation, public/global health, literacy/numeracy, entrepreneurship, humanitarian, social justice, democracy, culturePROJECTS: Muraling Austin, Beating Superbugs, Food Uprising!, PRX, Jackson Wild, The Human Face of Big Data, Gorongosa Park–Rebirth of Paradise, Vaccines–Calling the Shots, Merchants of Doubt, A Place at the Table, The List, The Bible’s Buried Secrets, Judgment Day: Intelligent Design on Trial, This Emotional Life, Renewal, Latin Music USA, Where God Left His Shoes, The Story Exchange, PBS KIDS–Healthy Kids, Healthy Communities Show less

Boston, Ma

Guided the organization's strategic planning, positioning, branding/marketing, and programming. Planned Boston International Kids Film Festival (BIKFF) and provided strategic planning for Filmmakers Academy - after-school and summer filmmaking classes for youth.Also session producer and moderator for Making Media Now conferences:• 2013 - "The Double Bottom Line-The Intersection of Meaning & Money in Media"• 2012 - "Media-fueled Impact-Catalyzing Social Change with… Show more Guided the organization's strategic planning, positioning, branding/marketing, and programming. Planned Boston International Kids Film Festival (BIKFF) and provided strategic planning for Filmmakers Academy - after-school and summer filmmaking classes for youth.Also session producer and moderator for Making Media Now conferences:• 2013 - "The Double Bottom Line-The Intersection of Meaning & Money in Media"• 2012 - "Media-fueled Impact-Catalyzing Social Change with Cross-platform Media”• 2009 - "Affinity Marketing-Turning Audiences Into Ambassadors"• 2008 - "Marketing Film for Engagement & Impact" Show less

New York, Ny

Columnist Anne Zeiser's articles at MediaPosthttps://www.mediapost.com/publications/author/7140/anne-zeiser/

• Articles for HuffPost Media, Entertainment, Impact, Politics, Culture, Women, Science, Green and more. https://www.huffpost.com/author/azeiser-207• On-air contributor to HUFFPOST LIVE

Oxford, Uk

"Transmedia Marketing: From Film and TV to Games and Digital Media" skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight… Show more "Transmedia Marketing: From Film and TV to Games and Digital Media" skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, "Transmedia Marketing" covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Show less

Boston, Ma

Created and taught courses for Emerson College's Department of Visual and Media Arts (named among top 10 film schools worldwide by Hollywood Reporter):• "Storytelling for Social Impact" (crafting compelling narratives and designing social impact campaigns for media projects)• "Transmedia Development" (integrating transmedia storytelling and marketing)

Served as senior marketing and impact strategist, development producer, and co-lead of large, multi-disciplinary marketing and production teams for iconic PBS series and high profile mini-series for PBS’s flagship national producer: • Oversaw strategy, development, transmedia, marketing, impact, festivals, awards, and affiliate relations and supervised more than 100 personnel in National Promotion & Marketing and Station Relations divisions, and various special project teams •… Show more Served as senior marketing and impact strategist, development producer, and co-lead of large, multi-disciplinary marketing and production teams for iconic PBS series and high profile mini-series for PBS’s flagship national producer: • Oversaw strategy, development, transmedia, marketing, impact, festivals, awards, and affiliate relations and supervised more than 100 personnel in National Promotion & Marketing and Station Relations divisions, and various special project teams • Developed multi-million dollar, award-winning drama, documentary, reality, and children’s projects on multiple platforms including TV, film, radio, web, books, publications, CDs, mobile, and games, and toys • Designed public engagement and social impact campaigns including strategic partnerships, community and educational outreach, and Hill presence• Contributed to Oscar, Emmy, Peabody, duPont Columbia, and Webby award-winning projects • Served on senior management committee of 1,000+ person organization • Generated $50+ million in production/marketing revenue via project strategic plansONGOING SERIES: • NOVA • Frontline • American Experience • Antiques Roadshow • Masterpiece • Mystery! • Real Simple • This Old House/Ask TOH • Todd English’s Road Trip • Victory Garden • Gourmet’s Diary of a Foodie • Simply Ming • New Yankee Workshop • Evening at POPS • Championship Ballroom Dancing • The Greens • Curious George • Between the Lions • Zoom • Design Squad • Peep • Arthur • Fetch • Postcards From Buster • Martha Speaks SPECIAL PROJECTS: • Masterpiece Theatre/Masterpiece Rebrand – “The Complete Jane Austen” 2007-2008• Take One Step: – Cancer, Obesity, Heart Disease, Depression - 2007• Rx for Survival: A Global Health Challenge – 2005 • National Geographic’s Strange Days on Planet Earth – 2005 • Martin Scorsese Presents The Blues – 2003• Evolution – 2001 • Zoom Into Action – 2001 • PBS Millennium 2000 – 2000 Show less

Directed agency's strategic planning, integrated marketing, public relations, and corporate social responsibility practices. Guided firm’s business strategy as executive committee member. Raised 6+ million of new business:• Marriott Hotels, Resorts & Suites (travel & coral reef campaign) • Au Bon Pain/Panera (food & sustainability)• Peabody Essex Museum (education & life-long learning)• Northeastern University (education and co-ops)• Eastern Bank… Show more Directed agency's strategic planning, integrated marketing, public relations, and corporate social responsibility practices. Guided firm’s business strategy as executive committee member. Raised 6+ million of new business:• Marriott Hotels, Resorts & Suites (travel & coral reef campaign) • Au Bon Pain/Panera (food & sustainability)• Peabody Essex Museum (education & life-long learning)• Northeastern University (education and co-ops)• Eastern Bank (youth financial literacy) • Brigham’s Ice Cream/Elán Yogurt (kids' volunteerism)• Winning Moves (games & tech-free family nights) • Ross/Long’s Jewelers • Diet Workshop • 1996 President’s Cup (PGA) • Tyco International• IDG/Lotus Publishing (IBM) • Grinnell Corporation• Boston Technology • NYNEX Information Technologies Show less

Developed and managed clients’ business, social responsibility, and integrated marketing communications strategies:• The Ground Round • NIKE, Inc. and Cover Concepts (Spike Lee "Stay in School" campaign) • The Ziff Institute (tech proficiency) Cone Communications consultant: • Bausch & Lomb (1992 Olympics) • Fayva Shoes (urban after-school programs) • Consumer Health Services

Senior Account ManagerManaged integrated marketing and social responsibility campaigns; enterprised more than $4 million of new business: • Lindt & Sprüngli• Guardian Technologies, Inc. (drunk driving campaign)• MathSoft, Inc. (math literacy) • USTeleCenters• Sears Vacation Travel • Peabody & Brown • Cincinnati Microwave • New England Baptist Hospital (wellness & preventative medicine)

Supervised integrated marketing and public relations for a variety of consumer and public affairs marketing accounts. Generated more than $1 million of new business: • Boston Athletic Association (Boston Marathon)• Bank of Boston (finance & community service) • Veryfine Products (organic food)• Anderson Little/Richman Brothers (youth design contest & job interview tips)• Northeast Savings (community events) • Superior Brands (animal… Show more Supervised integrated marketing and public relations for a variety of consumer and public affairs marketing accounts. Generated more than $1 million of new business: • Boston Athletic Association (Boston Marathon)• Bank of Boston (finance & community service) • Veryfine Products (organic food)• Anderson Little/Richman Brothers (youth design contest & job interview tips)• Northeast Savings (community events) • Superior Brands (animal welfare)• Save the Harbor/Save the Bay (ocean health)• Xenejenex (preventative health) Show less

Created cross-disciplinary public acceptance strategy for the clean-up of Boston Harbor for the Massachusetts Water Resources Authority and Black & Veatch. Worked with engineers, government organizations, environmentalists, and citizens to develop successful public education, engagement, and communications initiative. Managed communications with government agencies and officials, civic organizations, private industry, and the media.• Demonstrated "wholesome" nature of sludge pellets by… Show more Created cross-disciplinary public acceptance strategy for the clean-up of Boston Harbor for the Massachusetts Water Resources Authority and Black & Veatch. Worked with engineers, government organizations, environmentalists, and citizens to develop successful public education, engagement, and communications initiative. Managed communications with government agencies and officials, civic organizations, private industry, and the media.• Demonstrated "wholesome" nature of sludge pellets by growing flowers in them and planting them around the city and hosting successful media update/press conference Show less

Produced video story packages and wrote news copy for the CBS network daily newsfeed for network, affiliates, and subscribers. Generated/wrote news stories, conducted interviews and shoots, and field-produced political and sports events for morning, noon, 6 pm and 11 pm newscasts. Special projects:• “60 Minutes” – Researched various segments; associate-produced segment on business of medicine.• Boston Marathon – Field-produced live women runners segments.• Sunny von Bulow story… Show more Produced video story packages and wrote news copy for the CBS network daily newsfeed for network, affiliates, and subscribers. Generated/wrote news stories, conducted interviews and shoots, and field-produced political and sports events for morning, noon, 6 pm and 11 pm newscasts. Special projects:• “60 Minutes” – Researched various segments; associate-produced segment on business of medicine.• Boston Marathon – Field-produced live women runners segments.• Sunny von Bulow story – Co-produced award-winning breaking story and follow-up stories.• Consumer Unit – Produced ongoing segments on legal, business, and consumer issues.• Political Unit – Produced ongoing segments on legislation, policies, political campaigns, and conventions.• On-air Promotion – Produced on-air promos to promote various news programs. Show less

Legislative AideWhile full-time student, handled constituent and media relations, conducted research, and monitored hearings/debates. Key projects:• Committee on Criminal Justice – Researched and wrote reports on death penalty legislation.• Committee on Election Laws – Researched and wrote reports on effects of 1980 Census redistricting.

Ba, Honors Government; Immersions Biochemistry, Anthropology

Anthropology

Activities and Societies: Studies as part of CIEE Program Political, Economic and Cultural Influence of Maori in 20th Century Studied New.

Education record