Anne Zender Email and Phone Number
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I’m an engaging and innovative senior communications executive with extensive experience in strategic communication, digital strategy, media relations, crisis communications, thought leadership, and C-level communications. I’m highly skilled at directing an organization’s communications, PR, and branding efforts to drive audience growth and engagement. I use my exceptional leadership and editorial skills to communicate action-oriented information to propel organizations forward and advance causes. I’m a creative and strategic thinker who leads key messaging and content development for social media, organizational growth, and brand stewardship. I’m a leader who likes to develop people, and I enjoy working with people across all parts of an organization. CAREER HIGHLIGHTS• Created and implemented communications strategies to broaden the impact of programs and increase awareness of organization’s critical role in the industry through content strategy and publishing, public relations, and public affairs outreach.• Served as organizational “voice” through corporate and executive communications.• Shaped association point of view on key industry issues, resulting in increased membership engagement.• Key developer of thought leadership publications that advance industry public policy and advocacy positions.• Architect of AHIMA’s organizational transformation story and strategic plan development under a new CEO.
Zs
View- Website:
- zsassociates.com
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Content Lead, Thought LeadershipZs Jun 2022 - PresentChicago, Illinois, United StatesCreate thought leadership content for a top executive to support ZS content strategy and major campaigns. Collaboratively produce content, including long-form articles, presentation decks, social posts and more. Create content that is interesting, credible, relevant and unique in the market while working with executive-level subject matter experts.ZS is a global professional services firm that leverages deep industry expertise, leading-edge analytics, technology and strategy to create solutions in industries ranging from healthcare to high-tech to financial services and beyond.
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Strategic Communications Consultant, Thought LeadershipFreelance Jan 2022 - PresentCreate compelling thought leadership content for nonprofit, B2B, and consumer audiences. Research topics and create compelling content that conveys key messaging. Adhere to established style guides for writing style and tone. Consult/plan with client on communications strategy and delivery. Services include: Writing: White papers, blog posts, social media posts, articles, press releases.Consulting: Communications strategy, media relations strategy, public relations and social media.Editing: Developmental and copy editing.
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Senior Director, Strategic CommunicationsAhima 2019 - 2021Greater Chicago AreaSenior leader at global association for health information professionals with more than 75,000 members. Supervise crisis and issues management, editorial services, internal communications, C-suite counsel, media relations, social media, and executive speechwriting. Supervise 4-member staff, $500,000 annual budget and freelancers, vendors, and consultants.• In 2021, increased audience reach by 1.5x over 2020, from 181M to 285M.• Supervised concept and production of 56 episodes of thought leadership podcast, with over 31,000 downloads.• Created thought leadership content and personal brand strategy for CEO, resulting in her being named a 2021 Top Diversity Leader by Modern Healthcare.• Led publicity and media outreach for white paper on social determinants of health, resulting in more than 1,000 downloads (and counting) of the paper.• Collaborated on strategy and rollout for Access, a new member-only community. Increased users by 3x to over 13,000. • Created digital progress report to draw attention to association accomplishments. • Developed multi-media communications plan to help members understand association’s transformation, including new mission and vision statements and five-year strategic plan. -
Editorial Director/Senior Director, PeriodicalsAhima 2012 - 2019Used multiple channels such as monthly print magazine, presentations, multimedia, electronic newsletters, and social media to reach target audiences. • Provided editorial direction to five-person staff and multiple external vendors, producing award-winning multimedia publications with high readership and engagement.• Developed and implemented communications plan to advocate against further Congressional delay of the ICD-10-CM healthcare coding system. Used media relations, social media, digital content and grass-roots advocacy, resulting in more than 36,000 letters sent to Congress, more than 90,000 Tweets with campaign hashtag, and positive response from legislators. Code set was successfully implemented in 2015.• Developed and implemented communications plan that resulted in more than 10,000 downloads of model Patient Request for Health Information form to help patients request their health information from providers. • Survivor of multiple organizational restructurings and layoffs. Trusted senior staff member through five executive leadership transitions.
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Vice President Of Communications,Ahima 2005 - 2011Chicago, Illinois, United StatesSupervised four-person editorial and four-person public relations team, and two-person sales team (contract). Centralized editorial production/brand extension to ten e-newsletters with open rates of up to 50%, which added revenue of $220,000. Raised traffic on consumer-facing website by 88% and nearly tripled media placements by transitioning from reactive to a proactive PR approach. Increased visits to 148,000 monthly and elevated web site to top member benefit by leading redesign that touched all departments. Created new user-centered information architecture, rewrote web copy, provided metadata, developed universal communication plan, and prepared staff for site changes.
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Director Of CommunicationsAhima 2001 - 2005Chicago, Illinois, United StatesParticipated in policy and content development for 46,000-member electronic community launched in 2001. Developed and monitored budget with annual revenues exceeding $500,000. Managed staff of three editors and administrative assistant and served as liaison with two advertising sales forces. Supervised advertising program, managed annual BPA circulation audit, and performed periodic RFP process for magazine printer. Launched association’s first research journal.Progressive leadership roles with AHIMA include editor-in-chief and assistant editor/advertising manager, beginning in 1995. Employment history also includes the Indiana University Alumni Association.
Anne Zender Skills
Anne Zender Education Details
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Journalism, English
Frequently Asked Questions about Anne Zender
What company does Anne Zender work for?
Anne Zender works for Zs
What is Anne Zender's role at the current company?
Anne Zender's current role is Senior communications executive with extensive experience in strategic communication, digital strategy, media relations, and crisis communications..
What is Anne Zender's email address?
Anne Zender's email address is an****@****tes.com
What is Anne Zender's direct phone number?
Anne Zender's direct phone number is (800) 335*****
What schools did Anne Zender attend?
Anne Zender attended Indiana University Bloomington.
What are some of Anne Zender's interests?
Anne Zender has interest in Technology, Education, Social Change, Poverty Alleviation, Philanthropy, Arts And Culture, Health.
What skills is Anne Zender known for?
Anne Zender has skills like Newsletters, Copy Editing, Publications, Publishing, Journalism, Content Development, Social Media, Leadership, Public Relations, Media Relations, Press Releases, Editing.
Who are Anne Zender's colleagues?
Anne Zender's colleagues are Ashutosh Singh, Gopika Jalan, Dhanashree Saraf, Saurabh Gupta, Reymond Ortega, Emma Juliette, Navdeep Singh.
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